Are Small Business Saturday discounts really worth it? In this episode, I'm breaking down when discounts make sense, when they don't, and smarter ways to attract shoppers without giving away your profit.
You'll hear real examples from my own store and other indie retailers, plus advanced strategies for seasoned shop owners—like using data from past years, segmenting customers, and streamlining operations for your busiest day of the season.
If you're planning your Small Business Saturday strategy, this episode will help you protect your margins and make the day more profitable, intentional, and fun.
For show notes, including links to the documentary and resources I mentioned in this episode, visit www.savvyshopkeeper.com/episode260
Kathy Cruz is an Independent Retail Coach who helps store owners work smarter, profit more, and grow their brick and mortar businesses. Connect with Kathy and learn more here:
Website: Savvy Shopkeeper
Instagram: @savvyshopkeeper
Mastermind Group: Master Shopkeepers
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