PDP Landers and Meta Creative - What We Wish We Tested Sooner

In this inaugural episode of the Scalability School Podcast, hosts Andrew Foxwell, Zach Stuck and Brad Ploch walk through six high‑impact tests they wish they’d tried much sooner—each backed by real‑world data and actionable takeaways.

 

• What if the secret to a 20% conversion lift isn’t new ad creative, but turning your PDP’s most‑clicked images into a swipe-able carousel?
• Can swapping polished ads for raw, unedited customer review screenshots unlock ten‑times more ad spend and engagement?
• How much more trust could you build by embedding real Facebook comment screenshots—complete with their native UI—right on your landing pages?
• How you can lean on Meta to re‑activate lapsed buyers with a one‑day click window and aggressive MinROAS targets, When email and SMS campaigns stall.
• Uncovering new audiences by running cost‑cap and value‑based bidding side by side, then scaling winners into large ASC budgets.
• Is cranking out over 1,000 ad assets in a month be the safety net your performance needs?

Learn more about the Scalability School Podcast at https://scalabilityschool.com/subscribe

To connect with Andrew Foxwell send an email: [e-mail]

To connect with Brad Ploch send him a DM at https://x.com/brad_ploch

To connect with Zach Stuck send him a DM at https://x.com/zachmstuck