According to Ryan Doney, Founder of Page Deck, landing-page CRO doesn’t have to be a design marathon. In this episode Ryan lays out a “template ‣ angle ‣ offer” testing framework and explains how media buyers can mine Reddit for real-customer language. He also talks through the value of spinning up lightweight landers built in Page Deck so you can more quickly push winners straight into paid campaigns without waiting on design tickets.
Key Takeaways:
- Why your very first test should be a dead-simple “5-reasons-why” listicle built around your best-performing ad headline.
- How adding a second offer page after a listicle—making the funnel longer—actually increases conversion and AOV.
- Why raw Facebook-comment screenshots beat polished testimonial carousels
- How this 1 KPI stack actually tells a fuller story than ROAS.
- Why strict URL naming conventions keep you from “landing-page spaghetti” and what you can learn from them.
- The post-purchase upsell that is grabbing a 20 % take-rate.
Learn more about the Scalability School Podcast or listen to other episodes head to https://scalabilityschool.com
To connect with Ryan Doney send him a DM at https://x.com/theryandoney
To learn more about Page Deck visit them here: https://www.pagedeck.com/
To connect with Andrew Foxwell send an email Andrew@foxwelldigital.com
To connect with Brad Ploch send him a DM at https://x.com/brad_ploch
To connect with Zach Stuck send him a DM at https://x.com/zachmstuck
Learn More about the Foxwell Founders Community at http://foxwelldigital.com/membership
Episode Transcript
The only way that we grow this podcast is by you sharing it with your friends, honestly.
Like reviews kind of don't really mean anything too much anymore.
They're really meaningful, but they don't do a lot for the growth of the podcast.
And so sharing YouTube links, sharing Spotify links, sharing Apple, whatever we call itunder the podcast app now, anything you can share, the better we're going to be.
(00:24):
Guys, anything else you wanna say on this?
Yeah, please go check us out on YouTube.
ah Rack up those views for us.
We'd love to see it.
uh And then subscribe.
Make sure to subscribe on YouTube as well.
and I relentlessly refresh the YouTube comments because it dictates my mental health forthe day.
So please say something nice about all of us.
Thank you everyone.
Thank you for listening, honestly.
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