School of Podcasting

School of Podcasting

This podcast is for the wanna be podcaster as well as veteran podcasters. Get strategies, insights, and tools to help you start your podcast and grow your influence. Each week Dave Jackson helps you shape your podcast foe maximum impact delivered in a fun and entertaining style.... Show More

Episodes

June 28, 2020 37 min

Today we hear stories of different people who have had doors open due to their podcast. Your podcast typically is not a business. It is a business card. Your podcast can be used to network with other people and companies, help you get employment, and help secure opportunities.

Mentioned in This Episode

Joe Rogan and he was interviewing John Stewart 

Emly Prokop from the Story Behind Podcast getting a book deal

Moxie LaBouche of the...

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If you hate WordPress but want something a little more powerful than the built-in website that comes with your media host then you might want to check out Podpage. Today I interview the create Brenden Mulligan

Learn Podpage for Free

Sign up at www.schoolofpodcasting.com/learnpodpage

Want to play with it for free? Check out www.schoolofpodcasting.com/podpage

Question of the Month: Who Is Your Dream Guest?

03:10 Scott Johnson

05:15 J...

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I've been holding "podcast happy hours" during the pandemic. This is a place when some of us just wanted to talk to someone besides the cat. In one of those sessions, Scott Johnson from What Was That Like? shared how he ad success swapping episodes with another similar podcast. This got me thinking about strategies to grow your audience. This episode is sponsored by Focusrite

Mentioned in This Episode

What Was That Like...

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As a Marine Biologist, Andrew Lewin from Speak Up for the Ocean Blue podcast (available in directories like Apple, and Google) just wanted to talk about treating the ocean better and keeping it safe. That was less than 10 years ago, now he's a key figure at Ocean Related events, and is becoming THE podcast about ocean conservation. Today we will hear parts of Andrew's story.

SPONSOR: FOCUSRITE

* Scarlett, now in its 3rd Gen...

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My last episode had a typo, and a mistake in the audio ( I said the deadline for June's question of the month was in February). Today we're going to talk about how to fix things when you make a mistake in your podcast.

SPONSOR: Focusrite

* Scarlett, now in its 3rd Generation, is the world’s best-selling USB interface range with over 3 million units sold worldwide
* Choose from 6 different interfaces with 1, 4, or 8 micropho...

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May 24, 2020 49 min
Question of the Month: Focus Groups

01:43 Currently, I'm obsessed with focus groups. Why? Because every time I hear someone talking about growing their audience the absolute last thing they mention is their content. So I asked my audience if they had ever used a focus group and Max from Aviation News Talk and Sharon from All God's Women both share how they had got some feedback and both feel they would benefit from it.

Rece...

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While many podcasters create content as a hobby, today we talk with Daryl Grove (who along with his cohost Taylor Rockwell) create the Toal Soccer Show. Today we talk with Daryl to go over how they make their show, how they interact with their audience, and how they developed the relationships with advertisers and their private membership.

01:35 Why is This Good?

I came across the trailer of the show Once upon a Gene and was floore...

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May 10, 2020 42 min

You hear alot about LinkedIn (and other social networks) and you may be wondering, should I be using LinkedIn to help grow my podcast? Today I talk with LinkedIn Guru Karen Yankovich who is also a podcaster. If you're new to LinkedIn here are some fun facts:

  • LinkedIn started on May 5, 2003
  • LinkedIn has 332 million members
  • 2 new users join every second
  • 42 million unique mobile visitors per month. This stat is up from 29 million a y...
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    Last year I met Brent Besham and She Podcast Live and hear about Poddit.  In this interview, you'll learn what Poddit is, and how you can use it. 

    Full show notes at www.schoolofpodcasting.com/721

    Time Table

    03:03 Poddit Interview - Brent Basham

    14:43 A Guest Questionnaire

    22:11 What Podcasters Can Learn From Michael Jordan

    24:22 Focus Groups Tips

    27:47 Website Webinar May 20th

    28:13 Descript is Pretty Cool

    31:16 SOP Housekeepi...

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    Because of My Podcast

    Kevin from the AP Professor

    Check out Kevin's book "Pandemic Tracking: A survival Guide for College Faculty."

    Check out Kevin on the Podcast Review Show

    Contributors

    Arnie Chapman _ Football History Dude

    Joan Wheeler - Culture Rich Podcast

    Darwyn Dave - Dealing with My Grief

    David Oliver Kling Sacramental Whine, and Midgard Interactive

    Kris from Kris and Kristine

    Clay Groves From Fish Nerds

    Zoe and...

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    Podcasting Goes Over 1 Million Active Podcasts

    According to the Site My Podcast Reviews, there are now over 1 million active podcasts. They define “active” as any podcast that has published at least one episode in the last 90 days, and “inactive” as any podcast that has not published any episode in that same time." So what does this mean?

  • Podcasting is not a fad
  • Podcasting works
  • Podcasting is continuing to grow
  • Does this mean you...

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    As a podcast consultant and coach, my biggest struggle is not getting people to pick a name, or artwork, or finding the right gear. Those are all a walk in the park. My hardest part is getting people to start. First I need them to press record, and then I need them (after a few practice runs) to press publish. Then once I get them to publish, you have to be ready to pivot and tweak your podcast unless you think you got it 100% perf...

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    The Train Wreck That is the Tiger King is in the Top 10 of Netflix

    After the fourth person had asked me if I had watched the Tiger King on Netflix I decided to give it a try. It's not good. I got about halfway through and only watched the second half looking for closure. It's bad people behaving badly. I was on a Zoom call with my family and my brother had not seen it yet, and as he put it "everybody is talking about it...

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    I thought it would be a good idea for Radio Personalities (DJs) to have a podcast. I know that they often lose their jobs due to the consolidation of stations, automation, genre changes, and more. However, I only thought it was a good idea. I didn't know because I only know to podcast, Erik K. Johnson is the Podcast Talent Coach and co-host of The Podcast Review show and he's been in radio 30 years and is a program director...

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    March 22, 2020 33 min

    What do people mean when they say "Bad Audio" well I made some. You will hear where some strategies DO create bad audio and others (using your phone may not be horrible). 

    SPONSOR: Focusrite

    Focusrite is giving away a $2300 studio makeover. This includes the Scarlett 18i8, a Heil PR40, headphones, Hindenburg software, a deep discount on Squadcast, consulting and more (I wish I could enter). To enter the contest go to  http:...

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    March 15, 2020 34 min
    The Corona Virus Closed My School and I Need a Podcast NOW

    Across the US (and the world) schools are closed to try to reduce the number of people spreading the Carona Virus. This makes it very hard for teachers who still need to deliver lesson plans. With this in mind, I've made a video that shows you how to turn your lesson plans into a podcast. It's free, and the strategy uses free tools. 

    Sponsor: Focusrite

    Focusrite is ...

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    Today I am recording from Podfest Multimedia Expo 2020 and I capture a conversation with Ronsley Vaz in the hallway after he shares an amazing story about listener loyalty. 

    Sometimes we are our own worst enemy. When we don't give ourselves credit, this belief limits our success.

    Focusrite Studio Makeover

    Focusrite wants to help remove any barriers to your creativity by outfitting your podcast studio with products from some of ...

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    Descript is software that transcribes your episode and then you can go to the transcript and when you removed it from your transcript, it removes it from the audio. You can fade in and cuts that are a little rough to smooth them out. You can mix in music, have multiple mics go into two different tracks so you can edit the "cough" out from person number two while person number one was talking. Enjoy the live demo of Descript...

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    I was in Houston for the Spark Christian Podcast Conference where I was speaking. It was a great event for the first time out of the gate and I met some really cool people. My buddy Sunny from the IPN asked me if I wanted to go see Joel Osteen who runs the largest church in America and is also an author and someone I refer to as "Happy Jesus Man." Jole is incredibly successful (his church is the building where the Houston R...

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    Table of Contents

    01:29 How Do You Compete Against Large Networks?

    06:44 25 People Vs 1

    09:42 Two Things That Kill Podcasts

    11:52 Buying an Audience

    15:32 Life Without the School of Podcasting

    17:01 So How Do You Compete?

    19:24 Jet Ski vs Cruise Ship

    21:53 Downloads are only ONE way of measuring Success

    24:28 Free Webinar 2/26

    25:01 Golden Mic Announcement

    34:23 Where I Will Be

    34:45 Question of the Month

    I hear this question a lot...

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