School of Podcasting

School of Podcasting

You want to start a podcast, but you’re not sure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 16+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson

Episodes

May 23, 2022 43 min

I've known  Vincent a few years and we always bump into each other at podcast events. Scott Johnson had mentioned his episode "Doing It Wrong Right From The Start." So I looked into it, and I loved that Incent was having success and by some standards "breaking the rules" of podcasting. That sounded interesting, and that was just the start.

Sponsor: Focusrite Interfaces
  • Focusrite has been at the forefront of audi...
  • Share
    Mark as Played

    Danny Peña is one of my favorite guests. We started his story on episode 506, got an update on episode 633 and now he has a ton of "Because of My Podcast" stories for episode 827.

    Danny is an award-winning, 2015 Podcaster Hall of Fame inductee and one of the hosts of Gamertag Radio. He is also the Game Editorial Lead at G4.

    Gamertag Radio (GTR) is an independent online gaming website dedicated to the gaming community that w...

    Share
    Mark as Played

    We all want to grow our audience. We want to become their favorite show so they just want more. In some cases, you may actually be someone's favorite podcast and they would listen to another episode except you've made it hard to binge. So today we look at nine tips to help your show be Bingeworthy.

    Sponsor: Focusrite Interfaces Make You Sound Amazing
  • Focusrite has been at the forefront of audio technology since 1985
  • Focus...
  • Share
    Mark as Played

    I met Connie at an event two years ago. I see her at a conference two years later and ask if she has any "Because of my podcast ____" stories. She not only has one, she has quite a few (TV, Radio, and more). So listen to what can happen when you find someone who can help you avoid the common podcasting mistakes. 

    Connect With Connie at

    conniealbers.com

    Connie's book, "Parenting Beyond the Rules: Raising Teens with C...

    Share
    Mark as Played

    We all think, "just make good content and promote your show" but as podcasts become more mainstream and the average listener now consumes multiple episodes a week, do they have room for YOUR show? I asked my audience what their status is. If you found a really good show, would you have to "bump" one you are listening to now?

    Sponsor: Focusrite Interfaces

  • Focusrite has been at the forefront of audio technology since...
  • Share
    Mark as Played
    April 18, 2022 25 min

    After seeing the podcasting space gear up for more advertising (something I'm not thrilled with) more media hosts are developing dynamic content. So what is dynamic content, do you need it, and how do you use it?

    What is Dynamic Content?

    Dynamic content is content that your media host inserts into your mp3 file at spots you select. This is often used for ads. In some spaces, people confuse "Dynamic Ad Insertion" and ...

    Share
    Mark as Played

    Mark was a US air force Pilot, Speaker, Author, and Entrepreneur, but was hesitant to start his podcast. Today we talk about what was stopping him, and how his podcast is helping to promote his Wall Pilot business. 

    We also hear about some discouraging statistics from Chartable about podcast cross-promote (courtesy of Evo Terra). 

    Spotify may be working on a "Tik Tok meets Tinder" discovery tool. I'm not sure that is go...

    Share
    Mark as Played

    Podcast Movement was a well-oiled machine as always where the hallway meetings were in some cases better than the sessions. I found some cool stuff, created some free resources, and have worries about the future. 

    Quicknotes From This Episode

    Don't forget the Book Launch Webinar Next Week.

    Have a conversation with me on Volley (aff link)

    Check out Dave's new FREE Classes

    Find Your Red Thread: Make Your Big Ideas Irresistibl...

    Share
    Mark as Played

    The excitement of starting a podcast can really fuel podcasters. You stats to start to grow, but eventually, they may level off. What keeps you going when your podcast isn't growing?

    Because of My Podcast: Fred Castaneda

    Check out Fred's shows Podcast Reporter (me on Fred's show)

    The Struggling Biz show

    March 29th is the National Day for Vietnam Veterans. Thanks for your service Fred!

    Join the School of Podcasting When ...

    Share
    Mark as Played

    I was speaking at the National Religious Broadcasters in Nashville Tennessee and kept hearing a few phrases that make me worried. Phrases like, “I had some friend, or some temp, or some web guy, or even a professional service” set up my podcast. Then in talking with them, I learned that (in many cases) everyone is setup wrong. We’ve all been in a situation where we don’t know what we don’t know. We don’t know what should be importa...

    Share
    Mark as Played

    I'm back from speaking at the National Religious Broadcasters event with some lessons learned. I also have some tips on collaborating with other podcasters and a resource that is focused on helping you find collaborators while you earn money selling advertising spots. That resource is audry.io and today I'm talking with one of the co-founders Niklas Hildebrand.

    Book Launch Secrets Webinar April 5th

    April 5th I'll be co-...

    Share
    Mark as Played

    When Neil Hedley emailed me letting me know he would be going through my town and could he buy me dinner I jumped at the chance to hang out with a listener. I had no idea at the time that Neil:

    Had exclusively done morning shows ever since, including six #1-rated shows in different markets in the US and Canada. Sprinkled among those years is time as a stand-up comic, singer, restaurateur, bestselling author, college professor, worl...

    Share
    Mark as Played

    Every month I ask a question of the audience, and you chime in. This month I ask THE question that everyone wants to know. In January we talked about Grow your downloads 15 minutes a day (episode 812). In June of last year I gave you 30 Strategies to Grow Your Audience. (Episode 727)

    In this episode I get to hear YOUR ideas, and share some "outside the box" ideas I found on Facebook. 

    Join the School of Podcasting

    When you ...

    Share
    Mark as Played

    I'm excited because I found a book called Find Your Red Thread: Make Your Big Ideas Irresistible

    and even though I'm only 29% of the way through the book I am "Santa Clause is coming tonight" excited about reading the rest of it. The Red Thread represents the path back to where you first started. By remembering what it was like when you first started in your niche, you can better understand your audience who is righ...

    Share
    Mark as Played

    A trailer has many pros from a creative standpoint. IT forces you to identify WHO you are talking to and what can you say to get them to listen to your podcast. 

    For me, a trailer is 30,60, 90 seconds. When you mark your episode as a trailer it is stuck at the top of your show in Amazon, Spotify, and Apple. Some podcasts do trailer episodes that are 2-5 minutes long.

    As always in podcasting, there are no set rules.

    In This Episode

    ...

    Share
    Mark as Played

    You are going through the file of the interview you did a week ago and you notice: 1. The audio of the audience sounds horrible.

    2. The guest is boring. 

    Today I showcase some tools that can help you save the audio, but only you can save the boring. 

    Join The School of Podcasting

    When you join the School of Podcasting you can quit worrying about:

    Are people going to listen to me? (Yes, cause I'll show you how to see what they w...

    Share
    Mark as Played

    I first discovered Kevin when contemplating creating a new show based on podcast growth. It's well-produced and has actual steps you can take.

    Kevin started his first podcast Philly Who? Then quit his day job. So how did he turns things around to the point of making six figures? He stopped and took time to learn what works, and then give it to the audience.

    MENTIONED IN THIS EPISODE

    Question of the Month Contributors

    When looki...

    Share
    Mark as Played

    Are you one of those people who has thought about doing a solo episode where you open the microphone and talk directly to your audience, but can't overcome how uncomfortable you feel trying it? This show is for you.

    We also talk about understanding the different roles when you are doing a solo show, an interview, appearing on a panel.

    Join the School of Podcasting

    Quit worrying about sounding bad, spending too much money on equ...

    Share
    Mark as Played

    I am seeing people that seem to be afraid to reach out to their audience. I get it. It's easier to have the reason of "lack of engagement" on your downloads instead of asking people for feedback on your show. 

    Today I share a story on how I was ready to make sweeping changes to the Podcast Rodeo show until I decided to open up a discussion with my audience. I was at one point thinking of shutting the podcast down. It tu...

    Share
    Mark as Played

    In the microwave society that we live in, most of us are not accustomed to slowing down. As a podcaster, we may associate silence with "Dead Air" which is a phrase from the radio. However, today I'm going to show you that the best answers come after the awkward pause.

    The Power of the Dramatic Pause

    When you put a pause before or after a point it adds emphasis to that point. 

    If you put it before the point, the brain pe...

    Share
    Mark as Played

    Popular Podcasts

      Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

      The Daily

      This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

      Crime Junkie

      If you can never get enough true crime... Congratulations, you’ve found your people.

      Morbid: A True Crime Podcast

      It’s a lighthearted nightmare in here, weirdos! Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. Join us for a heavy dose of research with a dash of comedy thrown in for flavor.

      Stuff You Should Know

      If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    Advertise With Us

    For You

      Music, radio and podcasts, all free. Listen online or download the iHeart App.

      Connect

      © 2022 iHeartMedia, Inc.