The Emotion Effect: How Feelings Drive Shares

Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth.

Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it.

Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2

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What Makes People Share Question of the Month 2021

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Takeaways:

• Around 60 to 80% of podcasts are found through sharing, so that's a big deal.
• Good content isn't just about being decent; it has to be downright irresistible to share.
• We often share things based on the feels—if it hits us in the feels, we share it.
• To get people to share, your content should be emotionally engaging, practical, and visually appealing.

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You Have A Message That Needs to Be Heard

You have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time. Let your voice be your legacy. Go to www.schoolofpodcasting.com/join

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