School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.


April 22, 2024 39 mins

Alban Brooke has been at Buzzsprout for almost ten years and is the head of Marketing. Today we talk about some new features to manage your show in Buzzsprout along with the attitude and expectations to make it in the long game of podcasting. 

Connect with Alban Brooke

Check out Buzzcast

Connect with Alban on Twitter @albanbrooke

Some of the links on this page are affiliate links, I earn from qualifying purchases, but you ...

Welcome to the School of Podcasting! In today's exhilarating episode, we dove deep into the art of leveraging social media to supercharge your podcast. Join me, Dave Jackson, and social media strategist Katie Brinkley as we unpack the power of the 4 pillars strategy—awareness, education, elaboration, and storytelling—to captivate your audience.

Discover the secret sauce to buildin...

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I'm back from Podcast Movement Evolutions in LA. I learned some cool stuff, and YouTube did a presentation and I point out the good, the bad, and the confusing. 

I also point out some people who got busted doing things that could really damage podcasting's integrity.

My friends Harry and Kevin boil down podcast monetization to a single question.

I've got a new giveaway, that gets you educated and promoted at the same time. 

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I am so excited to have Joe Pulizzi on the show today. Joe has been creating great podcasts like Content Inc., and This Old Marketing show for years to coincide with his amazing books like Content Inc.Epic Content and  The Content Entrepreneur. 

Joe also created and sold the Content Marketing Institute and is now the man behind the Content Entrepreneur Expo (May 5-7, 2024, in Cleveland, Ohio). Use the coupon JP100 to save $100.


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Welcome to another enlightening episode of the School of Podcasting, where your host, Dave Jackson, invites you on a deep dive into the exciting world of Podcasting 2.0. Join us as we explore the dramatic shift from traditional podcast monetization to earning directly through satoshis, capturing the real impact of this new revenue model with personal stories of enhanced earnings.

This episode is a must-lis...

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March 18, 2024 35 mins

I get the question, "Should I start a video podcast?
" Should I be on YouTube? along with "I uploaded my video and it's not appearing on Spotify" daily, so this episode is to help those struggling with the idea of video. 

I will also help you avoid a big headache and announce a new way to consume my book. 

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of podcasting? Look no further! Join...

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In Episode 922, financial expert Ralph Estep Jr. joins me to discuss a topic that often trips up content creators: taxes. This episode delves into vital financial considerations for podcasters, emphasizing the importance of recognizing potential tax deductions, proactive financial tracking, and leveraging various tools.

Thinking of Starting a Podcast?

Are you considering diving into the dynamic world of po...

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Hey there, fellow podcasters! I'm Dave Jackson, and welcome to another episode of the School of Podcasting, where we breathe life into your podcasting journey. Today's lesson is close to my heart: "Strategies for Staying Motivated."

We all know the drill — some days, you're on top of the world, ready to share your voice with the masses; other times, the mic might as well be a ten-ton weight. But don't fret...

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Gary Arndt was alerted that his show was in Apple's New and Noteworthy. He didn't know how he got there, and what it meant for his show. Today he shares how being in New and Noteworthy was just the start. 

Check out Gary's show Everything Everywhere Daily it's a daily podcast for Intellectually Curious People. Host Gary Arndt tells the stories of interesting people, places, and things from around the world and throughout history.


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In a previous episode, Social Media was one of the top things people were NOT going to use going forward. Is it social media or are we using it wrong? Maybe by design, it's not designed to give us what we want. Enter Social Stampede a tool that lets you see how many people engaged with you, but WHO it was. Check out Stampede Social at and use the coupon code dave30

Join th...

We all know the podcasting space is an ever-changing space so I asked, What are you going to STOP doing in 2024 and will you be STARTING in 2024? The audience chimes in so we can all learn together.

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Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online cou...

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January 29, 2024 47 mins

We lost Dan Miller a few weeks ago, and Dan was someone who I always walked about smarter after talking to him. I had him on the first episode of the Grow Your Community show, and today I'm replaying that episode. I also learned that Lee Silversteen who appeared on episode 539 has run out of options in regards to battling his cancer. So this episode is a bit "dark" but, well, sometimes life is dark...

The question of the month retu...

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Today I share parts of a conversation I had, but as I'm saying my negative opinion of a certain practice, I'm not saying the company, and I've replaced the actual guest with an AI-Generated voice (from 11 labs). If you plan on paying for a service to promote your show, this is a MUST LISTEN. We also talk about Apple evaporating your downloads is a GOOD thing.

Again, the voice you hear as the "Guest" is AI generated from a transcrip...

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Today I share a story where I took information I was going to publish as an episode, but put it out as a newsletter instead as I was worried it would make me look Salesy. Today I share how I found out that message really resonated with my audience, and now I'm using it here. 

I also share how getting a GOOD coach can save you TONS of time and HEADACHES and that is often WAY MORE ...

Today we have a few topics. First, its a new year! Are you ready? I go through a list of things that you might want to make sure you have. 

We talk about asking WHY to help you find additional motivation, and to TIME yourself so you can make informed decisions. 

Lastly, some people are making bad decisions for their podcasts as a business, and I give some advice on what to watch out for. 

Join the Sch...

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The goal of this episode is to help you understand what makes a GOOD podcast, and help you decide if you should also be a video podcast. 

As it's the beginning of the year, MANY people will be selling you on how you can quit your job with no effort, no work, and how easy it is to leave the 9 to 5. They rave at how much money you will make, after all, they are on a boat! And you will do it quickly.

I just can't do that. I want peopl...

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December 25, 2023 51 mins

I have a tradition that the last episode of the year is you answering WHY your favorite show is your FAVORITE. You know the show, you get notified in your app, and you immediately stop listening to whatever show and IMMEDIATELY go to theirs. Thanks to all who participated. I did something different and had AI summarize all the "WHYs" together.

A special shout-out to Matt Rafferty from The Author Inside You. I assembled this at the ...

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Today on episode number 910, what if you took a feedback tool like SpeakPipe and you combined it with the convenience of my podcast reviews and the networking functionality of something like Refonic and then combined it with someone who is obsessed over data that will help you understand and grow your audience named Daniel j Lewis? Well, you get Podgagement, and that's what we're gonna talk about today.

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December 11, 2023 35 mins

I read an article by Leslie Thompson titled, A reflection on 5 years of podcasting, and it really moved me. It points out that even if you end up ceasing to produce your podcast, the time is not waste. It may feel that way, but Leslie shares how her time on the Rogue Ones podcast was not a wate of time and she has used her skills in other projects including her now show Niche to Meet You

Join the Sc...

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