Adding YouTube to your podcasting game? Well, grab a seat because Thomas Umstadt Jr. is here to share what works and what doesn't. We’re talking about the nitty-gritty of taking your audio-only podcast and slapping it onto the video platform that everyone and their grandma seems to be on.
Thomas recounts his journey from simple audiograms to full-blown video episodes, sharing the highs and lows of his transition. Spoiler alert: it turns out that just tossing your podcast audio onto YouTube won’t cut it. You need to think about titles and thumbnails—yes, those flashy little images that scream ‘click me!’ As he explains, those are your first impressions; if they’re not catchy, your content might as well be invisible.
He dives into the technicalities too, discussing everything from gear and lighting to the importance of having a good backdrop (hello, bookshelves!). Plus, he shares some gold nuggets about audience demographics that might just make you rethink how you approach your content. So whether you’re on the fence about YouTube or just curious about what the fuss is all about, this episode is packed with insights that might just give your podcast the boost it needs.
Mentioned In This Episode
Novel Marketing.com (Thomas's website and podcast)
Tube Buddy (YouTube tool that coaches you)
VidIQ (another tool to help you with YouTube)
Pikzel YouTube Thumbnail Maker
1 of 10 YouTube Thumbnail Maker
Captivate and Buzzsprout Media Hosts with Dynamic Content Capabilities
School of Podcasting - Plan, launch, and grow your podcast
Takeaways:
- Adding YouTube to your podcast can significantly boost audience engagement and visibility.
- Titles and thumbnails are crucial for YouTube success, unlike in traditional podcasting.
- The first 30 seconds of your video need to grab attention or viewers will bounce.
- Using your phone as a camera can yield better results than expensive gear for video.
- A strong opening is key for YouTube; don't dilly-dally with long intros like in podcasts.
- Experimenting with different content formats can lead to surprising audience growth on YouTube.
Did you get value from this show? You can give some of the value back and say thanks.
Mentioned in this episode:
Live Appearances - I'd Love To Meet You!
AUGUST 18-21, 2025 Podcast Movement, Dallas TX. (So Many Ways To Monetize Which One is Best For You? Talk). August...
Popular Podcasts
Fudd Around And Find Out
UConn basketball star Azzi Fudd brings her championship swag to iHeart Women’s Sports with Fudd Around and Find Out, a weekly podcast that takes fans along for the ride as Azzi spends her final year of college trying to reclaim the National Championship and prepare to be a first round WNBA draft pick. Ever wonder what it’s like to be a world-class athlete in the public spotlight while still managing schoolwork, friendships and family time? It’s time to Fudd Around and Find Out!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.