June 30, 2025 • 45 mins
In this month's "Question of the Month," I wanted to explore the discrepancy between Spotify's perceived dominance and the actual listening habits of podcasters. Despite frequent headlines touting Spotify as the number one streaming platform, my personal statistics and community feedback tell a different story. By surveying my audience about their platform preferences, I uncovered that Apple remains the top choice for most listeners, challenging the narrative often presented in media reports about Spotify's market leadership.
Thanks to everyone who chimed in!
Gear Review: HollyLand Lark M2s Wireless Lavalier System
Quick Take:
I was genuinely impressed by the Holly Land Lark M2s - this tiny microphone packs a surprisingly warm sound. At around $150, it's a solid investment for podcasters and content creators.
Key Features:
- Compact wireless lavalier microphone system
- Versatile receiver with USB-C and headphone jack connectivity
- Compatible with phones and recorders (I used my Rodecaster Duo)
- Built-in noise reduction app
- Option to record two mics on separate channels for post-production editing
Pro Tip: Grab this from Sweetwater. They offer:
- Extended warranties
- Killer customer service
- Competitive pricing
- Free shipping (often cheaper than Amazon)
- FREE CANDY<<<<<
Noise Reduction: The app's built-in feature is decent - not perfect, but definitely helpful. Pro move? Set up both mics on separate channels so you can fine-tune your audio in post-production.
Bottom Line: The Lark M2s is a compact, versatile mic system that punches above its weight. Definitely worth checking out for podcasters looking to upgrade their audio game.
Takeaways:
- The new Hollyland Lark M2S microphone sounds surprisingly warm, which totally blew my mind!
- Spotify claims to be the number one podcast platform, but the real stats tell a different tale.
- Charging guests to appear on your podcast? Brace yourself, the FTC has some rules you need to follow!
- Using music in your podcast? Be careful, because Spotify's bots don’t care about your permissions!
- It's always a good idea to double-check the facts you find online, especially from big companies!
- Exercise is tough, but once you get through it, you'll feel so proud of yourself, like you just conquered a mountain!
Links referenced in this episode:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Today on episode number 990 ofthe school of Podcasting, we're going
to take a look at the newHollyland Lark M2S lavalier microphone.
It's wireless and I actuallyjust listened back to something I
recorded. This sounds reallygood. I was surprised how warm it
is. And also it's question ofthe month. And I wanted to know.
(00:22):
I keep hearing how Spotify isnumber one. It's so good and everybody's
using Spotify. And I was like,can we get a double check on that?
So you told me how much ofyour audience is using Spotify. We
also bring back some classicsthat need to be brought back and
lessons from the treadmill.The treadmill. Yeah, the treadmill.
(00:42):
Hit it, ladies. The School ofPodcasting with Dave Jackson. Podcasting
since 2005. I am your awardwinning hall of fame podcast coach,
Dave Jackson, thanking you somuch for tuning in. If you're new
to the show, this is where Ihelp you plan, launch and grow your
podcast. My website,schoolofpodcasting.com while you're
(01:06):
there and you want to sign upfor either a monthly, quarterly,
or yearly subscription, usethe coupon code listener. Well, one
of the things that can. Can wejust admit I have a bias? And if
you're a regular listener ofthe show, you're going to go, no,
no. And that is, I don't like,look, I love Spotify as a music service.
(01:28):
I, I do not trust them as faras you can throw them as anything
in podcasting. And so I'llgive you an example. A report just
came out where Spotify waslike, hey, look, we had these people
come over and start usingvideo on Spotify. Cause you know
when you think video, youthink you. I mean, Spotify. And so
(01:55):
sure enough, these people cameover and started having really good
results. And it just sohappened that Spotify forgot to mention,
oh, we gave them $5,000 worthof advertising to promote their show.
Just a little detail thatdidn't come out. So I'm, I'm not
a person that now I'm open.I'm open. Like, hey, if you can say
(02:19):
nope, here's where they didthis and this and that's good. I'll
be happy to do that. But youknow, they're trying to bundle everything
so they can pay authors andmusicians less. They just, they just
do things that I go, oh. Youknow, and they add a lot of things
that are only available inSpotify. My favorite was thanks to
(02:39):
whoever's been spamming thecomments in Spotify, telling people
to come learn how to podcastfrom you. Thanks, appreciate that.
Because, you know, I gotnothing else to do than, you know,
delete spam from my Spotifylistings. I guess I could turn them
off if I wanted to. But at anyrate, if you're wondering why, Dave,
(03:00):
because it's question of themonth time. Why did I ask this question?
Because it was starting tocome out over and over that Spotify
was the number one place tofind podcasts that everybody was
using Spotify. Like, Spotifyis the thing. And I'm like, I don't
think so. And so I asked you,hey, I'm not asking how many downloads
(03:24):
you got, but how manypercentage wise, what percentage
of your audience is usingSpotify? And so I'll start off, well,
let's get you involved. Andthen I'll talk about what I found
with my show, because I wassurprised. Again, I'm open to, you
know, new data, but let's hearwhat you had to say.
(03:48):
Hey, Dave, this is Gasper fromthe Hood Rat recap podcast. We wanted
to answer the question of themonth. What percentage of our listenership
comes from Spotify? So we pullabout 22.4% from Spotify. The lion's
share of the rest of ourlistenership comes from Apple podcasts,
which is 31.2%, and theremaining come from everywhere else
you could pull a podcast from.We actually find these numbers kind
(04:08):
of encouraging because we'renot fans of Spotify these days. The.
We had a bad run in with them.A couple of our episodes got flagged
for usage of music, musicwhich we actually had permission
to use. We're a podcast thatcovers a specific band, and we were
using their music with theirpermission. And the Spotify bots
just flagged the episodes andpulled them from the platform. And
(04:30):
there is just no means tocontest that. You basically get an
opportunity to contest it withthe bots. There's no live human in
the process. And despitehaving the band and their organization
looking to help us out to tryto get episodes back up on the platform,
there's just no recourse.It's. It's kind of crazy, especially
with the idea of despitehaving permission to use that music.
(04:50):
I mean, there is the conceptof fair use, which, I mean, I believed
we were doing. I know that's agray area, but that's for another
argument. Anyway, to tell youa little bit about us, we are the
Hood Rat recap podcast. Wecover a band called the Hold Steady.
Dave, I know you know a lotabout rock and roll. But I bet you
don't know about these guys,so I challenge you to check them
out. They've been around forabout 20 years. They're a lot of
fun, huge cult following. Andyou could find us@thehoodra recap.com
(05:14):
or you can find us on our linktree at L I N K T R EE the hoodrat
recap. Thanks, man. Bye.
Thank you. Gasper and yeah,22%. Not a bad number. Not surprising.
Have you ever noticed thebigger the company, the worse the
customer service? I know whenI got kicked out of my Facebook group,
I did eventually get back in,but there wasn't any kind of, you
(05:39):
know, personalized, hey, can Italk to somebody? And they wouldn't
tell me what I did wrong. Ijust broke the terms of service.
And someone at the school ofpodcasting just went through that
where you broke the terms ofservice and you're like, well, yeah,
but specifically, nope, we'renot going to tell you. And then luckily
they let him back into hisgroup. But I'm a big fan of Heartbeat.
(05:59):
If you got the budget and youwant to go circle, to me, Circle's
just an overpriced version ofHeartbeat. But be careful using other
people's stuff. And yeah,Spotify is known. If you have music
in your show to give you a bitof a headache and the fact that you
mentioned fair use, justrealize fair use is the defense you're
(06:22):
using when you go to court.
Hey Dave, it's ChrisStone@castahead.net and I'm also
the co host of Dealcasters andI'll give you our Dealcasters Spotify
percentage. But I also manageand produce podcasts for other podcasters
and I do have their data so itwould give you a larger sample size
(06:44):
and they did not give me thepermission to tell you who it was.
So I will not be sharing that.I'll be giving you some general information
but you know, hopefully alarger sample size for your question.
So for dealcasters, Spotify Iguess launched podcast in 2015. We
started Dealcasters in 2020.So this is a sort of a almost five
year sample size. We have 14%of our downloads via, you know, looking
(07:11):
at Captivate as our podcasthost. 14% of our downloads are on
Spotify. What's interestingthough is I did log into my Spotify
for Creators account which,you know, they give us analytics
there and it was more thandouble the amount. So what they consider
a play on Spotify is obviouslyfar shorter or, you know, who knows
(07:36):
what exact metrics they usethere. But, I mean, it was. It was
more than double the amountover there. And so there's that.
And then, so for a few of thepodcasts that I also sort of manage,
one uses podbean went inthere. And this person has been podcasting
(07:58):
far longer before, uh, Spotifylaunched podcast. So I was able to
just kind of see the, the datafrom 2015 to today. And this is a
podcaster who's in a very,very niche industry and gets considerable
more downloads, but has a verysmall amount. So he's at 8% of his
(08:22):
listens are via Spotify. Ihave another one that uses Captivate.
Their percentage is 6%. Thatpodcast is somewhat small, but also,
you know, sort of a nicheindustry. That's 6%. And then finally
another podcast that usesBlueberry as their host gets all
(08:42):
like a. Just over 5% of theirlistens come via Spotify. It is a.
An entirely niche and regionalpodcast as well. So hopefully that
helps in. In what you'retrying to accomplish here in terms
of, you know, Spotify andtheir downloads. As always, thanks
(09:03):
for everything, Dave. Love theschool of podcasting. Love what you're
doing and appreciate everything.
Thank you so much, Chris.Yeah, I know YouTube just had this
big, like, look at all theplays we have, and they kind of went,
oh, yeah, they forgot tomention that. They just changed that.
If you breathe, if you, if yousniff a YouTube short, it now counts
(09:23):
as a play. So when they go, wehave 500 billion gillion. Yeah, it's
okay.
Hey, Dave, it's Ralph from AskRalph Media. I have two shows right
now, actually three shows nowthat I think about it. I've got Financially
Confident Christian. That's adaily show. I've got a weekly grit
and growth business show, andI just launched Truth Unveiled with
Ralph. But you askedspecifically about Spotify statistics.
(09:46):
So I pulled up my Spotifystatistics here in Captivate, and
it looks like for the last 90days, 1.8% of my listeners are coming
from Spotify. Now I get 64.9%from Overcast, which makes a lot
of sense to me because I spenta great deal of money advertising
there. But if I look at thelast 28 days, actually my Spotify
(10:08):
statistics jumped to 5.8%. Idon't know if that is a harbinger
or something to come, but youask about that. So that is the statistics
I am seeing. So I just want tothank you for the time today, Dave,
and if anybody's interested inimproving their finances from a Christian
perspective. You can check outmy daily Financially Confident Christian
(10:29):
podcast. Or if you'reinterested in improving your business,
my weekly show isgritandgrowthbusiness.com and finally,
if you're interested inunderstanding how today's cultural
events, all the crazy thingsgoing on around you can be matched
up with scripture, you can goto Truth Unveiled with Ralph. Hey
Dave, great to catch up withyou today and you have a great day,
(10:50):
my friend.
Thank you, Ralph. I have linksto Everybody shows out in the show
notes but noticed 1.8% thatdoes not seem to jive with the media.
We're hearing where, you know,Spotify is the place that people
are going to consume podcasts.Let's toss it over to Tim.
Hey Dave, this is Timothy KimoBrian, your head instigator for Create
(11:13):
Art Podcast where I help mylisteners create more than they consume
and tame their inner critic.You can find that podcast@createartpodcast.com
My other podcast is Find aPodcast about and that's where I
help those listeners findtheir next binge worthy podcast and
(11:34):
outsmart the algorithm. Youcan find that one at Find a Podcast
About Dot xyz. So for CreateArt Podcast and quite interestingly
enough, I'm getting 0.5% onSpotify with Create Art Podcast.
(11:55):
Now the interesting thing withthat is I am a, you know, I'm a PC
guy, I'm not a Mac guy, butI've got, you know, 16%, almost 17%
on Apple Podcasts. And thenagain, looking at what Captivate
(12:16):
is giving me, I've got 22% asunknown. So some of that could be
Spotify, but I doubt itbecause it divvies it up pretty well.
So that's just for Create ArtPodcast. Let's see how we're doing
over at Find a Podcast About.We are seeing all time off of Captivate.
(12:42):
1.1% is using Spotify to goahead and listen to that podcast.
Now here's a crazy one foryou, Dave. Alexa is getting 77, I'm
sorry, 72.7% and the worldfamous unknown is getting 5.6%. And
(13:06):
Apple Podcasts is getting 3.8%just off of that podcast right there.
So the last podcast I want totalk about here, and this is one
that I'm doing for a client ofmine. Yes, I have a client with TKB
Podcast Studios and you canfind that at TKB podcast studios.com
anyhow, the name of myclient's podcast is One Minute Can
(13:30):
Save a Life and what thatpodcast is is it's a discussion on
suicide prevention. Now forthat one, Spotify is getting 7.6%,
7.6%, and Apple Podcast isgetting 22.6%, 22.6. And our good
(13:52):
friends at Unknown and youshould really, you know, get that
to be a podcast player is at8.9%. So as you can see, the majority
of my stuff is below your 2%number, except for I have one outlier,
which is my client's podcast,which is at 7.6%. But I mean, even,
(14:15):
even then for players. Well,that's the fourth largest for players.
But anyhow, Dave, thanks forbringing up this question. And maybe
it is going to spark somedifferent questions, like what is
this unknown thing? And doesSpotify count with, you know, Chrome
(14:39):
being listed as the app thatpeople are using? Not sure. I'm not
smart enough to do that. Dave,if anyone is smart enough, it would
definitely be you and DanielJ. Lewis. So maybe that's something
for your other podcast, theFuture of Podcasting, which I am
a subscriber to on Pocketcastsand good pods. Anyhow, have a great
(15:03):
day, Dave. Thank you for doingthis and thank you for all that you
do, and I will see you inSeptember at Empowered Podcasting
in North Carolina.
Thank you, Tim. Next up, wehave Paul.
I'm Paul from the Pass ACLSTip of the Day podcast. With my podcast,
I help medical professionalsprepare for their upcoming ACLS class.
(15:24):
Every Monday through Friday, Icover one of the core concepts needed
to help students pass theirwritten exam and megacode. Links
to subscribe or follow can befound at passacls.com along with
links to other medicalpodcasts that cover ACLS related
topics. Looking at myengagement stats on Captivate, it
seems that the majority ofpeople who listen to my show use
(15:45):
Apple Podcast. The specificbreakdown for the past 90 days is
Apple Podcast in first with51.6%, Spotify second with 24.8%.
I hope this helps with yourdata collection and provides information
to help your other listeners.I can't wait to hear what you're
going to do with thisinformation. Thanks for everything
(16:06):
you do, Dave.
Thank you, Paul. And just todo this quickly, I do a show creatively
named Akron podcast for Akron,Ohio. 3.4%. The because of my podcast
show that I do 4.5%. Now thisone and I'm not sure why, I do a
show called Feeding My Faith.Actually, Spotify was the number
(16:28):
one app there, 52% where Applewas only 15. The podcast Hot Seat
show where I audit people'sshow. Again, Spotify was number one
at 19% with Apple being six. Ihave no idea why that is, because
the rest were kind of thenormal. The podcast review show that
(16:49):
I do with eric K. Johnson, 4%.Now, the podcast rodeo show, which
was the precursor to. To thepodcast hot seat Again, I don't know
why. Maybe because youngerpeople like to hear audits. I don't
know. But 38% was Spotify and8% was Apple. The podcast website
(17:14):
tips. Spotify was 21% whereApple was 35. Profit from your podcast
again, Spotify was number one.39% to Apple's 18. This show that
you're listening to right now,and for the record, I realize listening
to numbers is. Wow. Is thisjust wow. You're riveted. You're
(17:35):
on the edge of your seat rightnow. We're almost done. This show,
8% compared to Apple's 40.Now, I don't know if that has to
do with the fact that thisshow's been going on for 20 years.
And back in the day, you know,Apple was the top. I remember when
Apple had like, 80% of themarket, and now they're down. The
(17:56):
future of podcasting, whichTim mentioned, 8%. Spotify again,
not a huge chunk of that. Andyour podcast consultant was very
close, where Spotify had 20%and Apple had 22. So why did I do
this? Why do we care? Dave? Ijust wanted to see, as we saw in
(18:18):
most cases here, that as muchas they can tell me how great Spotify
is, and there are 8 billionpeople over there doing everything
is great and wonderful, andthere are butterflies and rainbows
and puppies that at least inthis circle of podcaster creators
and podcast listeners, for themost part, no. And by that I mean,
(18:44):
yeah, no. So just anytime. I'mnot saying that Spotify is a bunch
of liars, I'm saying theydon't always come full reveal. Yeah,
this is coming out great. Theydon't come out full reveal with their
information. Sometimes theydon't tell you all the truth. How's
(19:05):
that? It's not that they'relying. They're just not always telling
you the rest of the story. Sothat was my whole point of that exercise.
Cause I just got tired ofhearing how great Spotify was, and
I was like, all right, let'ssee if it is. And from what I just
heard, no, I got two morequick stats, and these are from Libsyn
(19:28):
and Buzzsprout. So Buzzsprouthas Spotify at the number two spot
at 34%. And Libsyn has themalso at the number two spot, which
is a. There's a big gap.There's not that much of a gap between
Apple and Spotify onBuzzsprout. There is on Libsyn. Libsyn
(19:49):
has them at number two at 21%.So the one thing we want to get out
of this is if you put a buttonon your website. Not like, click
my pod or something like that.No, no. Put these on your website
and reinforce your brand. Ifyou have Apple and Spotify because
you're feeling lazy, you couldget those two and probably have 60
(20:13):
to 80% of the market. Ipersonally, I love Pocket Cast mainly
because they have a bookmarkfeature. So I'm always hearing something.
I'm like, oh, I want to talkabout this so I can set a bookmark.
I've used Overcast in thepast. I like Cast O Matic. If you're
doing the whole podcasting 2.0thing. I know Tim. Tim mentioned
(20:37):
he really likes good podsbecause he's actually creating a
community over there. Theyhave comments and things like that.
So Tom Tim really likes goodpods. But again, my main point is
a. And this. This goes withany kind of news from anybody. Question
everything, boys and girls,because when it's a press release,
(21:00):
they're not always, you know,forthright as they should be. Maybe
in just a second, I'm going tobe tapping into the Hollyland Lark
Mark 2 lavalier microphone.For those of you especially that
are doing video, it's a prettycool little piece of kit. And you'll
hear it right after this.Yeah, yeah, yeah.
(22:03):
Hey, this is Doug from King'sX. And if you like what you hear,
go tell someone and may thegroove be with you.
Thank you, Doug. And whatyou're listening to right now is
me holding The Hollyland LarkMark 2s, if we want to get super
specific. And right now I'mholding this about, I don't know,
(22:27):
a thumbs way from my mouth.It's not tacked onto my shirt. The
actual microphone part is thesize of my pinky fingernail. It's
very tiny. It's very, verysmall. And so you'll notice that
if I say my S's and T's now,you know, seashell, seashells down
by the seashore. Everything isvery clear. But it's not going to
(22:48):
be if I. I'm going to mutethis. And now go back to. This is
the Rode podmic usb. So nomatter what you do, it's not going
to sound as good as, you know,an actual dynamic microphone, but
it's also, I don't know, 1.1millionth of the size. So if you're
(23:10):
worried about video or what'scool about this is you basically
just tap it on. Let me turnoff this mic and turn this one back
on, and I'll try to make thisa little louder. There we go. And
it's. It's super easy. You canjust tap this on. I have the. The
kind of the package deal whereyou have the two microphones and
(23:31):
a receiver. So how I'm usingthis right now as the receiver is
I'm taking the headphone outand putting it into a converter to
stick it into my Rodecasterduo. But let me now clip this onto
my shirt, which is supersimple. So here we go. And now, so
it's right underneath my chin.And you'll notice that CCL C cells,
(23:55):
not quite as clear, which iswhy there's like a thing now of people
doing the. Where they'reholding their little microphone.
But what I'm going to do isI'm going to take this channel and
I'm going to put it on its ownchannel and tweak it. So realize
it doesn't matter as much asI. You know, I love people that love
(24:18):
tech, but in the end, I canmake this microphone sound good in
what they call postproduction, which means, you know,
after everything is over, Ican come in here and add some S's
and T's to it and a littletreble, little, little, you know,
just sprinkle some. Someclarity to it.
Now.
(26:31):
Now, this goes for about $150on Sweetwater, which is my favorite
place to buy stuff. Nothingagainst Amazon, but a. Their price
is typically the same, andthey add another year of warranty
to it, and they give youcandy, and their customer service
is almost annoying. It's sogood. So, again, if you're looking
(26:55):
for an easy microphone, itcomes with its own little case that
you charge the case. So if forsome reason, the batteries last really
long in these microphones, butif for some reason you run out of
batteries and you're out inthe middle of the woods, because,
you know, we all recordpodcasts out in the middle of the
woods, you could put themicrophones back into the case. It
(27:16):
would recharge them and thereceiver and then keep going on.
So it's the size, it fits inthe palm of your hand, the little
case, and it comes with a bagand Some other things, I'll put a
link to it out in the shownotes, but I'm going to be playing
with this and I keep tellingmyself I'm going to be doing more
(27:37):
videos. And what's so funnyright now is I actually just positioned
myself because this is me. I'mmoving my head around here. So this
is me kind of with my mouth alittle closer to the microphone where
it is. And now if I lookcompletely the other way. So you're
going to get a little of thatbecause again, it's a lavalier microphone
(27:58):
and you're also going to pickup some room noise, probably because
it's meant to kind of pick upin a multi direction. But if you're
a gear head, it's a prettycool piece of kit. And as you can
hear, you can make it soundlike anything. The other thing is
I'm using post productionhere, but I could have also gone
(28:19):
into the Rodecaster and justtweaked the microphone and added
a little extra treble, maybecut out some of this or that just
to make it sound a littlebetter. I could have done that and
avoided doing it after Irecorded it. Just tweak it to the
way you want it and then whenyou record, you're done. All right,
here's another thing we wantto test and I got to tell you, this
(28:41):
is really cool. Right now Ihave this plugged into my phone and
via USB C and I've also got itplugged into my receiver is going
again back out to theRodecaster. Now there's a noise canceling
option here and that's whyyou'll hear a fan in the background
(29:04):
if I just shut up. And whatI'm going to do is I'm going to turn
on this noise canceling leveland you have an option of low. So
let's turn that on in 3, 2, 1.And I'm still here in the fan. All
right, now I'm going to switchit to high in 3, 2. All right. That
(29:30):
greatly reduced the fan noisein the background. So that's kind
of handy. And it's a tool. Youhave a volume adjustment. I could
turn it up. So here's theloudest it can go and here's the
quietest it'll go. Or maybe Ihave that backwards. Maybe one is
the loud. Nope. I can see herethe. There's a little meter here.
(29:52):
So I can see that. And then ifI want it in mobile and mobile man,
I can't read today if I wantedto in mono. So If I have two microphones
clicked in, I could do thatand mix them into one channel. Or
I could have two microphonesin stereo. But I would say I'm not
overly impressed with the. Letme turn it back off here. I'll turn
(30:16):
off the noise canceling level.Well, actually that does a pretty
decent job. Let me go backdown to low. But this is why again,
having separate tracks, youcould easily clean that out in my
good friend post production.But I am impressed the fact that
I have this plugged into myphone via usb. The. The receiver.
(30:39):
And the receiver is alsosending out via the headphone out
into the Rodecaster. So it'sgoing into the phone and it's going
into the Rodecaster at thesame time. So versatile as well.
And as I said, I'm back on theroad and it's around $150. The thing
I actually just did one and Ilike this. The receiver has a USB
(31:03):
C out. So I'm able to justlike I have to take my phone out
of the case if I want to usetheir built in receiver. Or I can
take the actual receiver, kindof made more for a camera and take
the USB C out of that and putit into my phone, which is kind of
handy. There's an option therethat says, hey, use the speaker on
the phone so that when you hitplayback, you can hear your video.
(31:26):
And I gotta tell you, I waspretty impressed with the audio.
It's actually normally lavsare kind of tinny and there's not
a lot of warmth to them.There's actually a fair amount of
warmth to the point whereyou're like, hey, can we throw in
a little treble? But I wasimpressed with how it sounded just
plugging the mic directly intomy phone and recording a quick short.
(31:48):
And I like the fact that thatreceiver can export both USB C to
your phone and a headphonejack out to either your camera or
in my case, the RodecasterDuo. But right now, my stack, my
stack, that's what the kidsare calling it, is I'm still using
my Rodecaster USB as my mainmicrophone that is going into a Rodecaster
(32:13):
Duo and that is then beingrecorded directly into Hindenburg.
Oh, yeah, it's time to unearthsome of the classics because, you
know, there are some thingsthat are really, really worth repeating.
(32:37):
And so at this point, we'regoing to bring out some podcast classics.
The first one is I hate thesound of my voice. And this is actually
science. It's because when youhear yourself, you hear yourself
through your ears, duh. Andthrough your skull. It's called Bone
(33:00):
Conduction, which I stillthink is a great name for a band.
And so what happens is youhear yourself talk and that skull
makes it sound nice and warmand bassy. And when you listen back,
it's like somebody turned offthe subwoofer. It's like, where's
all the bass? Because you'rejust listening through your ears.
(33:21):
And so consequently, you hearyourself and go, ugh. So how do you
get over this? Just remember,have you ever been in the middle
of a normal conversation onyour phone and the other person on
the phone is like, oh, I can'ttake it. And they just hang up on
you? Yeah, me neither. So yourvoice is fine. It's different, but
(33:42):
it's fine. The next one heardsomeone talking about this on a podcast.
In fact, they were going to bespeaking about it at Podcast Movement.
And that is charging yourguest to be on your show. And this
gets a big from me now you beyou. But there is one thing you really
(34:05):
need to be aware of, becausethe ftc, which is a governing board
here, that find the crap outof Kim Kardashian because she kept
holding up stuff and going,oh, I love this, it's great. And
not telling her audience, oh,they paid me lots of money to hold
this up and say it's great.And so if you charge somebody to
be on your show, if you everlisten to, especially on Sundays,
(34:30):
you know, these kind of offpeak hours of radio. Yeah. If you
actually listen still to theradio and it'll say the following
program is a paid blah blahfor Dr. So and so. And the gift of
gold or whatever it is. Right.You have to disclose that stuff up
front. You can't at the endgo, oh, by the way, you know, Jim
and Cheryl paid me 200 bucksto be on the show. No, no, no, no,
(34:53):
no. Gotta do that up front.And what's interesting about this
is the FTC made a videospecifically for influencers, which
is you. And so if you're like,ah, no, no, no, they're watching,
they're watching us andthey're ready to swoop in. And so
keep that in mind. And mybiggest fear is, look, I've. There's,
(35:17):
there's poor, there's broke,and then there's bankrupt. And in
my late 20s, I had to file forbankruptcy after going through lots
and lots of trying to have ababy treatments. And you just got
to keep in mind that when,let's say you charge somebody 300
bucks to be on your show. AndI'm just pulling that right out of
(35:38):
my, my buttocks. And if that'sthe case, you're like, look at this,
honey, we got an extra 300bucks this month. Well, fast forward,
because I've been there threemonths and that 300 bucks is now
going towards the new carpayment, Susie's braces and oopsie,
we need, you know, shingles onthe house again. All of a sudden,
(36:00):
that extra money is an extra.And consequently, you may, you may
take anybody with a pulse,which means the content is no good,
which means your audienceleaves. And that's the reason people
were paying to be on yourshow, was to get in front of your
audience. I just think it's avery, very slippery slope. And for
me, the biggest benefit ofbeing on a show is the relationship
(36:25):
you build with the otherhosts. So that when somebody says,
do you guys know anybodythat's like, could help me with my
podcast? They go, oh, DaveJackson. So those are things I haven't
said in a while, butespecially the one with charging
your guests. That needs to berepeated and that needs to be common
knowledge, because I've neverheard anybody who's like, the easiest
(36:46):
way to make money with yourpodcast is to charge a gas. Now here.
Yeah, see, and I never hearthem say, now be sure to tell the
FCC up front. No, never hearthat line. So keep that in mind.
Those people may be going,look, just with three easy payments,
you can buy my course and Iwill tell you how to charge people
(37:08):
for to be on your show. Andthey never tell you how to do it,
like legally. All right, andthe last thing I want to leave you
with is somewhat of a tangent.Oh, I know. So lovely. Here comes
another 10 second tangent fromDave. Brilliant. Such absolute rubbish.
(37:30):
No, this isn't rubbish. Firstof all, I've been trying to get a
little more healthy. You know,I'm not getting, I'm not getting
any younger. And I've noticedthat I never want to get on a treadmill,
but I'm always happy when Iget off because I feel kind of proud
of myself. And so I've noticedthat some of us are trying to grow
(37:51):
our podcast. See, I told youI'd bring this into podcasting. But
we're doing things, andthey're not bad. Like, walking around
the block is activity, but atleast for me, and because we're talking
about exercise, always consultyour doctor before attempting any
exercise. But for me, walkingaround the block, even though I live
(38:13):
on a big hill, it's notreally, you know, I'm not wheezing
when I'm done, but so I'm atthe gym and I, you know, I get on
the treadmill and do this andthat, nothing really crazy. And I
said, all right, well, I'veheard about these high interval,
intense training, basically.And this is what I did. This is for
me. So I walk for two minutesand then I basically jog for one.
(38:39):
And I, and I just keeprepeating two off, two on. And even
the off is like a decent clip.And so the first time I do it, I
was like, oh, okay. Secondtime I do it, I'm like, look at my
watch. And my heart rate'sgoing, hey, look at you trying to
do something, you know, someactual exercise. And by the third
(38:59):
time I do it, I'm starting tofeel some sweat. By the fourth time
I do it, I'm like, wow, okay,my shirt's getting a little ripe
here. And the thing is,probably after the third one, my
brain starts telling me, areyou sure you should be doing this?
Like, it starts to try to talkme out of it. Did I just feel you
(39:20):
pull a muscle? No. Are yousure? Can you double check? No or.
Good. And my brain is tryingto talk me out of it. And even after
a while I was like, man, I'mreally like, I'm sweating like a
pig now. And I just said, youcan do this. It's because, plus by
the time the treadmillactually speeds up to the speed I'm
(39:44):
going at, it's not really aminute, it's like 50 seconds because
it takes a while. And so Ijust told myself, you can do this.
Like you physically, you cando this. The only thing that's going
to stop you, because your legsnot, you know, there's nothing like,
my kneebs are wobbly. Like,you can do this. Not fun, but you
(40:05):
can do this. And so I did. Andwhat was interesting is a, when I
got done again, I was reallyproud of myself because I was now
like, wow, look at me, allsweaty and gooey. But when I stepped
on the scale the next day,especially if I did that a couple
days in a row, lo and behold,the weight started to go down. And
(40:30):
so my message here to you is,just like me, there are times when
you're like, ah, I couldn't dothis, I couldn't do that. There's
no way. And it's our brain,because I don't know if we're nervous
or what's going on, but maybethe brain is like, oh, is he really
trying to exercise? He'strying. Look at this. He's trying
(40:50):
to exercise. Quick, talk himout of it. I don't know what's going
on, but I'm just here to sayif you're thinking of starting a
podcast, you know, yeah, youcan do this. You keep talking yourself
out of it. I know people thathave been thinking about starting
a podcast for years, and thatis not an exaggeration. I'm here
to tell you, you can do it.Nobody's gonna punch you in the face.
(41:14):
You're not gonna sound stupid.You can edit out the stupid parts.
That's what I do. Although Iput mine at the end so you can hear
that. You know what? I amhuman, and so are you. And it's okay.
It doesn't have to be perfect.But as I was getting off the treadmill,
I was like, I need to sharethis, because I just. There are a
(41:35):
lot of things we think wecan't do, and we can. And then when
you do them and you pushthrough on the other side, there's
a better life waiting for you.And I just was like, okay, I got
to somehow work this into thepodcast just to kind of give you
a get out there and win onefor the Gipper whatever inspirational
(41:55):
speech. But just, look, Ididn't think. I was like, I'm not
sure, you know? And then Idid. And then I did it again the
next day, and then I did itagain the next day, and the more
number one, I tried somethingdifferent, because I could have said,
I've tried everything to loseweight. Well, I didn't try this.
And so when you're trying togrow your show and you're like, I've
(42:17):
tried everything. Oh, really?Have you hung up flyers in the cafeteria
yet? I know that's old school,but who knows? That might be the
thing that really, it's in theright place at the right time. Okay,
have you done this? Have youdone that? Keep trying. Because you
never know what's going towork. And all of a sudden, you step
on the scale and you're like,whoa, look at that kind of results.
(42:38):
Which means you podcasters,are you measuring your results? And
I mean more than downloads.Are you going in and looking at your
completion rates? And are youusing something like Switchy, which
is my favorite link shortener,so you can track and see what are
people clicking on? Do it withpurpose. Do it with an idea and an
(42:58):
actual strategy, not justlike, well, let's throw it on the
wall. Well, yeah, you'rethrowing it on the wall. But let's
see if it works or not.Because you can do this. Just have
to work at it. Maybe a littlesmarter because you find out there
is a difference between beingactive and exercising. And there's
a difference between kind ofjust throwing things out there and
(43:21):
actual marketing your podcast.Yeah, yeah, yeah. So today we learned
to always double check thefacts that you find on the Internet,
which is kind of a duh kind ofthing. But, you know, not all companies
reveal all of the facts whentalking about their company. So keep
that in mind. Keep in mind theFTC wants you to disclose that up
(43:43):
front if you're charging yourguests. And you never really want
to get on a treadmill, butboy, do you feel good about it when
you get off and you're allgooey and sweaty and realize if you've
been looking at that podcastgoing, not sure if I could do it.
Yeah, you can. In the future,we're going to be talking about podcasting
(44:06):
and the crazy cycle. I'llexplain what that is when we get
there as well as I got someinterviews already lined up. If you
haven't followed the show inyour favorite podcast app, it's super
simple. Just go toschoolofpodcasting.com follow and
never miss an episode and getit as soon as it's ready. I'm Dave
(44:27):
Jackson. I help podcasters.It's what I do. Been doing it for
20 years now and I can't waitto see what we're going to do together.
And until next week, takecare. God bless. Class is dismissed.
If you like what you hear,then go down to the if you like what
(44:50):
you hear.
This is where I help you plan,launch and grow your podcast. Today
we're going to help you siftthrough some BS and oh my goodness,
do you guys understand thecrap that is the family message thing
(45:10):
where like every 10 secondsyour phone is going off one.
Today on episode number 990 ofthe school of Podcasting, we're going
to take a look at the newHollyland Lark M2S lavalier microphone.
It's wireless and I actuallyjust listened back to something I
recorded. This sounds reallygood. I was surprised how warm it
is. And also it's question ofthe month. And I wanted to know.
(00:22):
I keep hearing how Spotify isnumber one. It's so good and everybody's
using Spotify. And I was like,can we get a double check on that?
So you told me how much ofyour audience is using Spotify. We
also bring back some classicsthat need to be brought back and
lessons from the treadmill.The treadmill. Yeah, the treadmill.
(00:42):
Hit it, ladies. The School ofPodcasting with Dave Jackson. Podcasting
since 2005. I am your awardwinning hall of fame podcast coach,
Dave Jackson, thanking you somuch for tuning in. If you're new
to the show, this is where Ihelp you plan, launch and grow your
podcast. My website,schoolofpodcasting.com while you're
(01:06):
there and you want to sign upfor either a monthly, quarterly,
or yearly subscription, usethe coupon code listener. Well, one
of the things that can. Can wejust admit I have a bias? And if
you're a regular listener ofthe show, you're going to go, no,
no. And that is, I don't like,look, I love Spotify as a music service.
(01:28):
I, I do not trust them as faras you can throw them as anything
in podcasting. And so I'llgive you an example. A report just
came out where Spotify waslike, hey, look, we had these people
come over and start usingvideo on Spotify. Cause you know
when you think video, youthink you. I mean, Spotify. And so
(01:55):
sure enough, these people cameover and started having really good
results. And it just sohappened that Spotify forgot to mention,
oh, we gave them $5,000 worthof advertising to promote their show.
Just a little detail thatdidn't come out. So I'm, I'm not
a person that now I'm open.I'm open. Like, hey, if you can say
(02:19):
nope, here's where they didthis and this and that's good. I'll
be happy to do that. But youknow, they're trying to bundle everything
so they can pay authors andmusicians less. They just, they just
do things that I go, oh. Youknow, and they add a lot of things
that are only available inSpotify. My favorite was thanks to
(02:39):
whoever's been spamming thecomments in Spotify, telling people
to come learn how to podcastfrom you. Thanks, appreciate that.
Because, you know, I gotnothing else to do than, you know,
delete spam from my Spotifylistings. I guess I could turn them
off if I wanted to. But at anyrate, if you're wondering why, Dave,
(03:00):
because it's question of themonth time. Why did I ask this question?
Because it was starting tocome out over and over that Spotify
was the number one place tofind podcasts that everybody was
using Spotify. Like, Spotifyis the thing. And I'm like, I don't
think so. And so I asked you,hey, I'm not asking how many downloads
(03:24):
you got, but how manypercentage wise, what percentage
of your audience is usingSpotify? And so I'll start off, well,
let's get you involved. Andthen I'll talk about what I found
with my show, because I wassurprised. Again, I'm open to, you
know, new data, but let's hearwhat you had to say.
(03:48):
Hey, Dave, this is Gasper fromthe Hood Rat recap podcast. We wanted
to answer the question of themonth. What percentage of our listenership
comes from Spotify? So we pullabout 22.4% from Spotify. The lion's
share of the rest of ourlistenership comes from Apple podcasts,
which is 31.2%, and theremaining come from everywhere else
you could pull a podcast from.We actually find these numbers kind
(04:08):
of encouraging because we'renot fans of Spotify these days. The.
We had a bad run in with them.A couple of our episodes got flagged
for usage of music, musicwhich we actually had permission
to use. We're a podcast thatcovers a specific band, and we were
using their music with theirpermission. And the Spotify bots
just flagged the episodes andpulled them from the platform. And
(04:30):
there is just no means tocontest that. You basically get an
opportunity to contest it withthe bots. There's no live human in
the process. And despitehaving the band and their organization
looking to help us out to tryto get episodes back up on the platform,
there's just no recourse.It's. It's kind of crazy, especially
with the idea of despitehaving permission to use that music.
(04:50):
I mean, there is the conceptof fair use, which, I mean, I believed
we were doing. I know that's agray area, but that's for another
argument. Anyway, to tell youa little bit about us, we are the
Hood Rat recap podcast. Wecover a band called the Hold Steady.
Dave, I know you know a lotabout rock and roll. But I bet you
don't know about these guys,so I challenge you to check them
out. They've been around forabout 20 years. They're a lot of
fun, huge cult following. Andyou could find us@thehoodra recap.com
(05:14):
or you can find us on our linktree at L I N K T R EE the hoodrat
recap. Thanks, man. Bye.
Thank you. Gasper and yeah,22%. Not a bad number. Not surprising.
Have you ever noticed thebigger the company, the worse the
customer service? I know whenI got kicked out of my Facebook group,
I did eventually get back in,but there wasn't any kind of, you
(05:39):
know, personalized, hey, can Italk to somebody? And they wouldn't
tell me what I did wrong. Ijust broke the terms of service.
And someone at the school ofpodcasting just went through that
where you broke the terms ofservice and you're like, well, yeah,
but specifically, nope, we'renot going to tell you. And then luckily
they let him back into hisgroup. But I'm a big fan of Heartbeat.
(05:59):
If you got the budget and youwant to go circle, to me, Circle's
just an overpriced version ofHeartbeat. But be careful using other
people's stuff. And yeah,Spotify is known. If you have music
in your show to give you a bitof a headache and the fact that you
mentioned fair use, justrealize fair use is the defense you're
(06:22):
using when you go to court.
Hey Dave, it's ChrisStone@castahead.net and I'm also
the co host of Dealcasters andI'll give you our Dealcasters Spotify
percentage. But I also manageand produce podcasts for other podcasters
and I do have their data so itwould give you a larger sample size
(06:44):
and they did not give me thepermission to tell you who it was.
So I will not be sharing that.I'll be giving you some general information
but you know, hopefully alarger sample size for your question.
So for dealcasters, Spotify Iguess launched podcast in 2015. We
started Dealcasters in 2020.So this is a sort of a almost five
year sample size. We have 14%of our downloads via, you know, looking
(07:11):
at Captivate as our podcasthost. 14% of our downloads are on
Spotify. What's interestingthough is I did log into my Spotify
for Creators account which,you know, they give us analytics
there and it was more thandouble the amount. So what they consider
a play on Spotify is obviouslyfar shorter or, you know, who knows
(07:36):
what exact metrics they usethere. But, I mean, it was. It was
more than double the amountover there. And so there's that.
And then, so for a few of thepodcasts that I also sort of manage,
one uses podbean went inthere. And this person has been podcasting
(07:58):
far longer before, uh, Spotifylaunched podcast. So I was able to
just kind of see the, the datafrom 2015 to today. And this is a
podcaster who's in a very,very niche industry and gets considerable
more downloads, but has a verysmall amount. So he's at 8% of his
(08:22):
listens are via Spotify. Ihave another one that uses Captivate.
Their percentage is 6%. Thatpodcast is somewhat small, but also,
you know, sort of a nicheindustry. That's 6%. And then finally
another podcast that usesBlueberry as their host gets all
(08:42):
like a. Just over 5% of theirlistens come via Spotify. It is a.
An entirely niche and regionalpodcast as well. So hopefully that
helps in. In what you'retrying to accomplish here in terms
of, you know, Spotify andtheir downloads. As always, thanks
(09:03):
for everything, Dave. Love theschool of podcasting. Love what you're
doing and appreciate everything.
Thank you so much, Chris.Yeah, I know YouTube just had this
big, like, look at all theplays we have, and they kind of went,
oh, yeah, they forgot tomention that. They just changed that.
If you breathe, if you, if yousniff a YouTube short, it now counts
(09:23):
as a play. So when they go, wehave 500 billion gillion. Yeah, it's
okay.
Hey, Dave, it's Ralph from AskRalph Media. I have two shows right
now, actually three shows nowthat I think about it. I've got Financially
Confident Christian. That's adaily show. I've got a weekly grit
and growth business show, andI just launched Truth Unveiled with
Ralph. But you askedspecifically about Spotify statistics.
(09:46):
So I pulled up my Spotifystatistics here in Captivate, and
it looks like for the last 90days, 1.8% of my listeners are coming
from Spotify. Now I get 64.9%from Overcast, which makes a lot
of sense to me because I spenta great deal of money advertising
there. But if I look at thelast 28 days, actually my Spotify
(10:08):
statistics jumped to 5.8%. Idon't know if that is a harbinger
or something to come, but youask about that. So that is the statistics
I am seeing. So I just want tothank you for the time today, Dave,
and if anybody's interested inimproving their finances from a Christian
perspective. You can check outmy daily Financially Confident Christian
(10:29):
podcast. Or if you'reinterested in improving your business,
my weekly show isgritandgrowthbusiness.com and finally,
if you're interested inunderstanding how today's cultural
events, all the crazy thingsgoing on around you can be matched
up with scripture, you can goto Truth Unveiled with Ralph. Hey
Dave, great to catch up withyou today and you have a great day,
(10:50):
my friend.
Thank you, Ralph. I have linksto Everybody shows out in the show
notes but noticed 1.8% thatdoes not seem to jive with the media.
We're hearing where, you know,Spotify is the place that people
are going to consume podcasts.Let's toss it over to Tim.
Hey Dave, this is Timothy KimoBrian, your head instigator for Create
(11:13):
Art Podcast where I help mylisteners create more than they consume
and tame their inner critic.You can find that podcast@createartpodcast.com
My other podcast is Find aPodcast about and that's where I
help those listeners findtheir next binge worthy podcast and
(11:34):
outsmart the algorithm. Youcan find that one at Find a Podcast
About Dot xyz. So for CreateArt Podcast and quite interestingly
enough, I'm getting 0.5% onSpotify with Create Art Podcast.
(11:55):
Now the interesting thing withthat is I am a, you know, I'm a PC
guy, I'm not a Mac guy, butI've got, you know, 16%, almost 17%
on Apple Podcasts. And thenagain, looking at what Captivate
(12:16):
is giving me, I've got 22% asunknown. So some of that could be
Spotify, but I doubt itbecause it divvies it up pretty well.
So that's just for Create ArtPodcast. Let's see how we're doing
over at Find a Podcast About.We are seeing all time off of Captivate.
(12:42):
1.1% is using Spotify to goahead and listen to that podcast.
Now here's a crazy one foryou, Dave. Alexa is getting 77, I'm
sorry, 72.7% and the worldfamous unknown is getting 5.6%. And
(13:06):
Apple Podcasts is getting 3.8%just off of that podcast right there.
So the last podcast I want totalk about here, and this is one
that I'm doing for a client ofmine. Yes, I have a client with TKB
Podcast Studios and you canfind that at TKB podcast studios.com
anyhow, the name of myclient's podcast is One Minute Can
(13:30):
Save a Life and what thatpodcast is is it's a discussion on
suicide prevention. Now forthat one, Spotify is getting 7.6%,
7.6%, and Apple Podcast isgetting 22.6%, 22.6. And our good
(13:52):
friends at Unknown and youshould really, you know, get that
to be a podcast player is at8.9%. So as you can see, the majority
of my stuff is below your 2%number, except for I have one outlier,
which is my client's podcast,which is at 7.6%. But I mean, even,
(14:15):
even then for players. Well,that's the fourth largest for players.
But anyhow, Dave, thanks forbringing up this question. And maybe
it is going to spark somedifferent questions, like what is
this unknown thing? And doesSpotify count with, you know, Chrome
(14:39):
being listed as the app thatpeople are using? Not sure. I'm not
smart enough to do that. Dave,if anyone is smart enough, it would
definitely be you and DanielJ. Lewis. So maybe that's something
for your other podcast, theFuture of Podcasting, which I am
a subscriber to on Pocketcastsand good pods. Anyhow, have a great
(15:03):
day, Dave. Thank you for doingthis and thank you for all that you
do, and I will see you inSeptember at Empowered Podcasting
in North Carolina.
Thank you, Tim. Next up, wehave Paul.
I'm Paul from the Pass ACLSTip of the Day podcast. With my podcast,
I help medical professionalsprepare for their upcoming ACLS class.
(15:24):
Every Monday through Friday, Icover one of the core concepts needed
to help students pass theirwritten exam and megacode. Links
to subscribe or follow can befound at passacls.com along with
links to other medicalpodcasts that cover ACLS related
topics. Looking at myengagement stats on Captivate, it
seems that the majority ofpeople who listen to my show use
(15:45):
Apple Podcast. The specificbreakdown for the past 90 days is
Apple Podcast in first with51.6%, Spotify second with 24.8%.
I hope this helps with yourdata collection and provides information
to help your other listeners.I can't wait to hear what you're
going to do with thisinformation. Thanks for everything
(16:06):
you do, Dave.
Thank you, Paul. And just todo this quickly, I do a show creatively
named Akron podcast for Akron,Ohio. 3.4%. The because of my podcast
show that I do 4.5%. Now thisone and I'm not sure why, I do a
show called Feeding My Faith.Actually, Spotify was the number
(16:28):
one app there, 52% where Applewas only 15. The podcast Hot Seat
show where I audit people'sshow. Again, Spotify was number one
at 19% with Apple being six. Ihave no idea why that is, because
the rest were kind of thenormal. The podcast review show that
(16:49):
I do with eric K. Johnson, 4%.Now, the podcast rodeo show, which
was the precursor to. To thepodcast hot seat Again, I don't know
why. Maybe because youngerpeople like to hear audits. I don't
know. But 38% was Spotify and8% was Apple. The podcast website
(17:14):
tips. Spotify was 21% whereApple was 35. Profit from your podcast
again, Spotify was number one.39% to Apple's 18. This show that
you're listening to right now,and for the record, I realize listening
to numbers is. Wow. Is thisjust wow. You're riveted. You're
(17:35):
on the edge of your seat rightnow. We're almost done. This show,
8% compared to Apple's 40.Now, I don't know if that has to
do with the fact that thisshow's been going on for 20 years.
And back in the day, you know,Apple was the top. I remember when
Apple had like, 80% of themarket, and now they're down. The
(17:56):
future of podcasting, whichTim mentioned, 8%. Spotify again,
not a huge chunk of that. Andyour podcast consultant was very
close, where Spotify had 20%and Apple had 22. So why did I do
this? Why do we care? Dave? Ijust wanted to see, as we saw in
(18:18):
most cases here, that as muchas they can tell me how great Spotify
is, and there are 8 billionpeople over there doing everything
is great and wonderful, andthere are butterflies and rainbows
and puppies that at least inthis circle of podcaster creators
and podcast listeners, for themost part, no. And by that I mean,
(18:44):
yeah, no. So just anytime. I'mnot saying that Spotify is a bunch
of liars, I'm saying theydon't always come full reveal. Yeah,
this is coming out great. Theydon't come out full reveal with their
information. Sometimes theydon't tell you all the truth. How's
(19:05):
that? It's not that they'relying. They're just not always telling
you the rest of the story. Sothat was my whole point of that exercise.
Cause I just got tired ofhearing how great Spotify was, and
I was like, all right, let'ssee if it is. And from what I just
heard, no, I got two morequick stats, and these are from Libsyn
(19:28):
and Buzzsprout. So Buzzsprouthas Spotify at the number two spot
at 34%. And Libsyn has themalso at the number two spot, which
is a. There's a big gap.There's not that much of a gap between
Apple and Spotify onBuzzsprout. There is on Libsyn. Libsyn
(19:49):
has them at number two at 21%.So the one thing we want to get out
of this is if you put a buttonon your website. Not like, click
my pod or something like that.No, no. Put these on your website
and reinforce your brand. Ifyou have Apple and Spotify because
you're feeling lazy, you couldget those two and probably have 60
(20:13):
to 80% of the market. Ipersonally, I love Pocket Cast mainly
because they have a bookmarkfeature. So I'm always hearing something.
I'm like, oh, I want to talkabout this so I can set a bookmark.
I've used Overcast in thepast. I like Cast O Matic. If you're
doing the whole podcasting 2.0thing. I know Tim. Tim mentioned
(20:37):
he really likes good podsbecause he's actually creating a
community over there. Theyhave comments and things like that.
So Tom Tim really likes goodpods. But again, my main point is
a. And this. This goes withany kind of news from anybody. Question
everything, boys and girls,because when it's a press release,
(21:00):
they're not always, you know,forthright as they should be. Maybe
in just a second, I'm going tobe tapping into the Hollyland Lark
Mark 2 lavalier microphone.For those of you especially that
are doing video, it's a prettycool little piece of kit. And you'll
hear it right after this.Yeah, yeah, yeah.
(22:03):
Hey, this is Doug from King'sX. And if you like what you hear,
go tell someone and may thegroove be with you.
Thank you, Doug. And whatyou're listening to right now is
me holding The Hollyland LarkMark 2s, if we want to get super
specific. And right now I'mholding this about, I don't know,
(22:27):
a thumbs way from my mouth.It's not tacked onto my shirt. The
actual microphone part is thesize of my pinky fingernail. It's
very tiny. It's very, verysmall. And so you'll notice that
if I say my S's and T's now,you know, seashell, seashells down
by the seashore. Everything isvery clear. But it's not going to
(22:48):
be if I. I'm going to mutethis. And now go back to. This is
the Rode podmic usb. So nomatter what you do, it's not going
to sound as good as, you know,an actual dynamic microphone, but
it's also, I don't know, 1.1millionth of the size. So if you're
(23:10):
worried about video or what'scool about this is you basically
just tap it on. Let me turnoff this mic and turn this one back
on, and I'll try to make thisa little louder. There we go. And
it's. It's super easy. You canjust tap this on. I have the. The
kind of the package deal whereyou have the two microphones and
(23:31):
a receiver. So how I'm usingthis right now as the receiver is
I'm taking the headphone outand putting it into a converter to
stick it into my Rodecasterduo. But let me now clip this onto
my shirt, which is supersimple. So here we go. And now, so
it's right underneath my chin.And you'll notice that CCL C cells,
(23:55):
not quite as clear, which iswhy there's like a thing now of people
doing the. Where they'reholding their little microphone.
But what I'm going to do isI'm going to take this channel and
I'm going to put it on its ownchannel and tweak it. So realize
it doesn't matter as much asI. You know, I love people that love
(24:18):
tech, but in the end, I canmake this microphone sound good in
what they call postproduction, which means, you know,
after everything is over, Ican come in here and add some S's
and T's to it and a littletreble, little, little, you know,
just sprinkle some. Someclarity to it.
Now.
(26:31):
Now, this goes for about $150on Sweetwater, which is my favorite
place to buy stuff. Nothingagainst Amazon, but a. Their price
is typically the same, andthey add another year of warranty
to it, and they give youcandy, and their customer service
is almost annoying. It's sogood. So, again, if you're looking
(26:55):
for an easy microphone, itcomes with its own little case that
you charge the case. So if forsome reason, the batteries last really
long in these microphones, butif for some reason you run out of
batteries and you're out inthe middle of the woods, because,
you know, we all recordpodcasts out in the middle of the
woods, you could put themicrophones back into the case. It
(27:16):
would recharge them and thereceiver and then keep going on.
So it's the size, it fits inthe palm of your hand, the little
case, and it comes with a bagand Some other things, I'll put a
link to it out in the shownotes, but I'm going to be playing
with this and I keep tellingmyself I'm going to be doing more
(27:37):
videos. And what's so funnyright now is I actually just positioned
myself because this is me. I'mmoving my head around here. So this
is me kind of with my mouth alittle closer to the microphone where
it is. And now if I lookcompletely the other way. So you're
going to get a little of thatbecause again, it's a lavalier microphone
(27:58):
and you're also going to pickup some room noise, probably because
it's meant to kind of pick upin a multi direction. But if you're
a gear head, it's a prettycool piece of kit. And as you can
hear, you can make it soundlike anything. The other thing is
I'm using post productionhere, but I could have also gone
(28:19):
into the Rodecaster and justtweaked the microphone and added
a little extra treble, maybecut out some of this or that just
to make it sound a littlebetter. I could have done that and
avoided doing it after Irecorded it. Just tweak it to the
way you want it and then whenyou record, you're done. All right,
here's another thing we wantto test and I got to tell you, this
(28:41):
is really cool. Right now Ihave this plugged into my phone and
via USB C and I've also got itplugged into my receiver is going
again back out to theRodecaster. Now there's a noise canceling
option here and that's whyyou'll hear a fan in the background
(29:04):
if I just shut up. And whatI'm going to do is I'm going to turn
on this noise canceling leveland you have an option of low. So
let's turn that on in 3, 2, 1.And I'm still here in the fan. All
right, now I'm going to switchit to high in 3, 2. All right. That
(29:30):
greatly reduced the fan noisein the background. So that's kind
of handy. And it's a tool. Youhave a volume adjustment. I could
turn it up. So here's theloudest it can go and here's the
quietest it'll go. Or maybe Ihave that backwards. Maybe one is
the loud. Nope. I can see herethe. There's a little meter here.
(29:52):
So I can see that. And then ifI want it in mobile and mobile man,
I can't read today if I wantedto in mono. So If I have two microphones
clicked in, I could do thatand mix them into one channel. Or
I could have two microphonesin stereo. But I would say I'm not
overly impressed with the. Letme turn it back off here. I'll turn
(30:16):
off the noise canceling level.Well, actually that does a pretty
decent job. Let me go backdown to low. But this is why again,
having separate tracks, youcould easily clean that out in my
good friend post production.But I am impressed the fact that
I have this plugged into myphone via usb. The. The receiver.
(30:39):
And the receiver is alsosending out via the headphone out
into the Rodecaster. So it'sgoing into the phone and it's going
into the Rodecaster at thesame time. So versatile as well.
And as I said, I'm back on theroad and it's around $150. The thing
I actually just did one and Ilike this. The receiver has a USB
(31:03):
C out. So I'm able to justlike I have to take my phone out
of the case if I want to usetheir built in receiver. Or I can
take the actual receiver, kindof made more for a camera and take
the USB C out of that and putit into my phone, which is kind of
handy. There's an option therethat says, hey, use the speaker on
the phone so that when you hitplayback, you can hear your video.
(31:26):
And I gotta tell you, I waspretty impressed with the audio.
It's actually normally lavsare kind of tinny and there's not
a lot of warmth to them.There's actually a fair amount of
warmth to the point whereyou're like, hey, can we throw in
a little treble? But I wasimpressed with how it sounded just
plugging the mic directly intomy phone and recording a quick short.
(31:48):
And I like the fact that thatreceiver can export both USB C to
your phone and a headphonejack out to either your camera or
in my case, the RodecasterDuo. But right now, my stack, my
stack, that's what the kidsare calling it, is I'm still using
my Rodecaster USB as my mainmicrophone that is going into a Rodecaster
(32:13):
Duo and that is then beingrecorded directly into Hindenburg.
Oh, yeah, it's time to unearthsome of the classics because, you
know, there are some thingsthat are really, really worth repeating.
(32:37):
And so at this point, we'regoing to bring out some podcast classics.
The first one is I hate thesound of my voice. And this is actually
science. It's because when youhear yourself, you hear yourself
through your ears, duh. Andthrough your skull. It's called Bone
(33:00):
Conduction, which I stillthink is a great name for a band.
And so what happens is youhear yourself talk and that skull
makes it sound nice and warmand bassy. And when you listen back,
it's like somebody turned offthe subwoofer. It's like, where's
all the bass? Because you'rejust listening through your ears.
(33:21):
And so consequently, you hearyourself and go, ugh. So how do you
get over this? Just remember,have you ever been in the middle
of a normal conversation onyour phone and the other person on
the phone is like, oh, I can'ttake it. And they just hang up on
you? Yeah, me neither. So yourvoice is fine. It's different, but
(33:42):
it's fine. The next one heardsomeone talking about this on a podcast.
In fact, they were going to bespeaking about it at Podcast Movement.
And that is charging yourguest to be on your show. And this
gets a big from me now you beyou. But there is one thing you really
(34:05):
need to be aware of, becausethe ftc, which is a governing board
here, that find the crap outof Kim Kardashian because she kept
holding up stuff and going,oh, I love this, it's great. And
not telling her audience, oh,they paid me lots of money to hold
this up and say it's great.And so if you charge somebody to
be on your show, if you everlisten to, especially on Sundays,
(34:30):
you know, these kind of offpeak hours of radio. Yeah. If you
actually listen still to theradio and it'll say the following
program is a paid blah blahfor Dr. So and so. And the gift of
gold or whatever it is. Right.You have to disclose that stuff up
front. You can't at the endgo, oh, by the way, you know, Jim
and Cheryl paid me 200 bucksto be on the show. No, no, no, no,
(34:53):
no. Gotta do that up front.And what's interesting about this
is the FTC made a videospecifically for influencers, which
is you. And so if you're like,ah, no, no, no, they're watching,
they're watching us andthey're ready to swoop in. And so
keep that in mind. And mybiggest fear is, look, I've. There's,
(35:17):
there's poor, there's broke,and then there's bankrupt. And in
my late 20s, I had to file forbankruptcy after going through lots
and lots of trying to have ababy treatments. And you just got
to keep in mind that when,let's say you charge somebody 300
bucks to be on your show. AndI'm just pulling that right out of
(35:38):
my, my buttocks. And if that'sthe case, you're like, look at this,
honey, we got an extra 300bucks this month. Well, fast forward,
because I've been there threemonths and that 300 bucks is now
going towards the new carpayment, Susie's braces and oopsie,
we need, you know, shingles onthe house again. All of a sudden,
(36:00):
that extra money is an extra.And consequently, you may, you may
take anybody with a pulse,which means the content is no good,
which means your audienceleaves. And that's the reason people
were paying to be on yourshow, was to get in front of your
audience. I just think it's avery, very slippery slope. And for
me, the biggest benefit ofbeing on a show is the relationship
(36:25):
you build with the otherhosts. So that when somebody says,
do you guys know anybodythat's like, could help me with my
podcast? They go, oh, DaveJackson. So those are things I haven't
said in a while, butespecially the one with charging
your guests. That needs to berepeated and that needs to be common
knowledge, because I've neverheard anybody who's like, the easiest
(36:46):
way to make money with yourpodcast is to charge a gas. Now here.
Yeah, see, and I never hearthem say, now be sure to tell the
FCC up front. No, never hearthat line. So keep that in mind.
Those people may be going,look, just with three easy payments,
you can buy my course and Iwill tell you how to charge people
(37:08):
for to be on your show. Andthey never tell you how to do it,
like legally. All right, andthe last thing I want to leave you
with is somewhat of a tangent.Oh, I know. So lovely. Here comes
another 10 second tangent fromDave. Brilliant. Such absolute rubbish.
(37:30):
No, this isn't rubbish. Firstof all, I've been trying to get a
little more healthy. You know,I'm not getting, I'm not getting
any younger. And I've noticedthat I never want to get on a treadmill,
but I'm always happy when Iget off because I feel kind of proud
of myself. And so I've noticedthat some of us are trying to grow
(37:51):
our podcast. See, I told youI'd bring this into podcasting. But
we're doing things, andthey're not bad. Like, walking around
the block is activity, but atleast for me, and because we're talking
about exercise, always consultyour doctor before attempting any
exercise. But for me, walkingaround the block, even though I live
(38:13):
on a big hill, it's notreally, you know, I'm not wheezing
when I'm done, but so I'm atthe gym and I, you know, I get on
the treadmill and do this andthat, nothing really crazy. And I
said, all right, well, I'veheard about these high interval,
intense training, basically.And this is what I did. This is for
me. So I walk for two minutesand then I basically jog for one.
(38:39):
And I, and I just keeprepeating two off, two on. And even
the off is like a decent clip.And so the first time I do it, I
was like, oh, okay. Secondtime I do it, I'm like, look at my
watch. And my heart rate'sgoing, hey, look at you trying to
do something, you know, someactual exercise. And by the third
(38:59):
time I do it, I'm starting tofeel some sweat. By the fourth time
I do it, I'm like, wow, okay,my shirt's getting a little ripe
here. And the thing is,probably after the third one, my
brain starts telling me, areyou sure you should be doing this?
Like, it starts to try to talkme out of it. Did I just feel you
(39:20):
pull a muscle? No. Are yousure? Can you double check? No or.
Good. And my brain is tryingto talk me out of it. And even after
a while I was like, man, I'mreally like, I'm sweating like a
pig now. And I just said, youcan do this. It's because, plus by
the time the treadmillactually speeds up to the speed I'm
(39:44):
going at, it's not really aminute, it's like 50 seconds because
it takes a while. And so Ijust told myself, you can do this.
Like you physically, you cando this. The only thing that's going
to stop you, because your legsnot, you know, there's nothing like,
my kneebs are wobbly. Like,you can do this. Not fun, but you
(40:05):
can do this. And so I did. Andwhat was interesting is a, when I
got done again, I was reallyproud of myself because I was now
like, wow, look at me, allsweaty and gooey. But when I stepped
on the scale the next day,especially if I did that a couple
days in a row, lo and behold,the weight started to go down. And
(40:30):
so my message here to you is,just like me, there are times when
you're like, ah, I couldn't dothis, I couldn't do that. There's
no way. And it's our brain,because I don't know if we're nervous
or what's going on, but maybethe brain is like, oh, is he really
trying to exercise? He'strying. Look at this. He's trying
(40:50):
to exercise. Quick, talk himout of it. I don't know what's going
on, but I'm just here to sayif you're thinking of starting a
podcast, you know, yeah, youcan do this. You keep talking yourself
out of it. I know people thathave been thinking about starting
a podcast for years, and thatis not an exaggeration. I'm here
to tell you, you can do it.Nobody's gonna punch you in the face.
(41:14):
You're not gonna sound stupid.You can edit out the stupid parts.
That's what I do. Although Iput mine at the end so you can hear
that. You know what? I amhuman, and so are you. And it's okay.
It doesn't have to be perfect.But as I was getting off the treadmill,
I was like, I need to sharethis, because I just. There are a
(41:35):
lot of things we think wecan't do, and we can. And then when
you do them and you pushthrough on the other side, there's
a better life waiting for you.And I just was like, okay, I got
to somehow work this into thepodcast just to kind of give you
a get out there and win onefor the Gipper whatever inspirational
(41:55):
speech. But just, look, Ididn't think. I was like, I'm not
sure, you know? And then Idid. And then I did it again the
next day, and then I did itagain the next day, and the more
number one, I tried somethingdifferent, because I could have said,
I've tried everything to loseweight. Well, I didn't try this.
And so when you're trying togrow your show and you're like, I've
(42:17):
tried everything. Oh, really?Have you hung up flyers in the cafeteria
yet? I know that's old school,but who knows? That might be the
thing that really, it's in theright place at the right time. Okay,
have you done this? Have youdone that? Keep trying. Because you
never know what's going towork. And all of a sudden, you step
on the scale and you're like,whoa, look at that kind of results.
(42:38):
Which means you podcasters,are you measuring your results? And
I mean more than downloads.Are you going in and looking at your
completion rates? And are youusing something like Switchy, which
is my favorite link shortener,so you can track and see what are
people clicking on? Do it withpurpose. Do it with an idea and an
(42:58):
actual strategy, not justlike, well, let's throw it on the
wall. Well, yeah, you'rethrowing it on the wall. But let's
see if it works or not.Because you can do this. Just have
to work at it. Maybe a littlesmarter because you find out there
is a difference between beingactive and exercising. And there's
a difference between kind ofjust throwing things out there and
(43:21):
actual marketing your podcast.Yeah, yeah, yeah. So today we learned
to always double check thefacts that you find on the Internet,
which is kind of a duh kind ofthing. But, you know, not all companies
reveal all of the facts whentalking about their company. So keep
that in mind. Keep in mind theFTC wants you to disclose that up
(43:43):
front if you're charging yourguests. And you never really want
to get on a treadmill, butboy, do you feel good about it when
you get off and you're allgooey and sweaty and realize if you've
been looking at that podcastgoing, not sure if I could do it.
Yeah, you can. In the future,we're going to be talking about podcasting
(44:06):
and the crazy cycle. I'llexplain what that is when we get
there as well as I got someinterviews already lined up. If you
haven't followed the show inyour favorite podcast app, it's super
simple. Just go toschoolofpodcasting.com follow and
never miss an episode and getit as soon as it's ready. I'm Dave
(44:27):
Jackson. I help podcasters.It's what I do. Been doing it for
20 years now and I can't waitto see what we're going to do together.
And until next week, takecare. God bless. Class is dismissed.
If you like what you hear,then go down to the if you like what
(44:50):
you hear.
This is where I help you plan,launch and grow your podcast. Today
we're going to help you siftthrough some BS and oh my goodness,
do you guys understand thecrap that is the family message thing
(45:10):
where like every 10 secondsyour phone is going off one.
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