June 16, 2025 • 40 mins
Ever wonder why some podcasts spread like wildfire while others wither on the vine? Well, it turns out that a whopping 60 to 80% of podcasts are discovered through good old-fashioned word of mouth.
Yeah, that means if your podcast isn’t getting shared, there’s a reason. So, what’s the secret sauce that makes people hit that share button? In this episode, I research the world of shareable content — you know, the kind that makes your friends feel like they need to hear it.
Spoiler alert: it’s all about that emotional connection and delivering value. Plus, I’ll throw in some advice on being a better podcaster and maybe even a better dad. We also take a listen to the Zoom Podtrak P2
Mentioned In This Show
Microphones Compatible with the Zoom Podtrak P2
Lean Learning: How to Achieve More by Learning Less from Pat Flynn (audible)
Voice of Greece Podcast
Castahead.net - Podcast Producing and More
Libsyn Ads Removes Limits (please note this IS programatic ads check the CPM)
Ask the Podcast Coach (free podcast consulting)
What Makes People Share Question of the Month 2021
Takeaways:
- Around 60 to 80% of podcasts are found through sharing, so that's a big deal.
- Good content isn't just about being decent; it has to be downright irresistible to share.
- We often share things based on the feels—if it hits us in the feels, we share it.
- To get people to share, your content should be emotionally engaging, practical, and visually appealing.
Mentioned in this episode:
Do You Need a Podcast Coach
Bill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout.
Live Appearances
I'd love to meet you in person, I'm currently coming to July 12th, 20025 Higher Ed Podcon, Chicago, Ill AUGUST 18-21, 2025 Podcast Movement, Dallas, TX. September 26-28, 2005, Empowered Podcasting Conference, Uptown Charlotte, NC For more information and links, click the link below. If you'd like for me to speak at an in-person or online event, go to schoolofpodcasting.com/contact
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(01:53):
Ever have a thought come inyour head that just will not leave
your brain alone? Because Ihad this. Because I realized that
somewhere between 60 and 80%of podcasts are discovered via word
of mouth. And I know your showisn't bad, this show isn't bad. I
think it's good. But on theother hand, are people sharing this
(02:14):
on a regular basis? And ifnot, what do I need to add to make
this more shareable? And so Ispent quite a few days digging through
Google searches and books and,and blog posts and everything else
and I kind of put it together.And so today we're going to talk
about what makes your showmore shareable that's going to inspire
people to share it. I've alsogot a review of the Zoom PodTrack
(02:38):
P2 some steps you can take tobe a better father and a better podcaster.
And are you learning too much?Maybe. Hit it, ladies. The school
of Podcasting with DaveJackson, podcasting Sense 2005. I
(02:58):
am your award winning hall offame podcast coach, Dave Jackson.
Thanking you so much fortuning in. If you are new to the
show, this is where I help youplan, launch and grow your podcast.
My website isschoolofpodcasting.com use the coupon
code listener. That's L I S TE N E R when you sign up for either
(03:20):
a monthly, quarterly or yearlysubscription. And of course that
comes with a 30 day money backguarantee. And this felt like it
was not that long ago, but itturns out it was. It was almost 200
episodes ago. I did a questionof the month asking what was the
(03:42):
last thing you shared and why?Because I kind of got. We have group
coaching every Friday at theSchool of Podcasting and we're talking
about growing shows as we do,you know, getting more downloads,
getting more exposure. And weall know maybe if you've never heard
(04:02):
this, somewhere between 65 and75% of podcasts are discovered via
word of mouth. And so a lot ofpeople like to point at YouTube and
talk about their algorithm andthat definitely is something that
works. But I already have analgorithm. His name is Doug and he
knows exactly what I like andhe recommends things to me really,
(04:25):
since I was born. He's mybrother. And so I get it that we
have no discoverability, but Ikind of go, mmm, do we really? But
I realized that so many timesand I consider this show in this
category. It's a good show,right? I do my best to never waste
your time, but is it so goodthat you can't help but Share it
(04:50):
with a friend. And so I did alot of digging into this and I was
like, well, what's thedefinition? If I could come up with
one? And we talked about this.Every Saturday I do a live show.
And so I took some feedbackfrom that. I swear, that's one of
the best chat rooms on theInternet. If you're up on Saturday
(05:11):
mornings at 10:30 Eastern, askthe podcast coach.com live because
I threw this idea out. So goodcontent, you know, we have my stock
answer. It makes you laugh,cry, think grown, educate, or entertain,
but it's basically, it'sinformative. It's. It's organized
in a way, right? It's not justsomebody like I can be, you know,
(05:33):
ADHD theater. It's just crazy,right? But if it's a little organized,
it's engaging. Because goodcontent is, or I should say good
episodes are made up of goodcontent that resonates, delivered
in an educational orentertaining way, in other words,
which is kind of the duh. Itprovides value for the audience.
(05:58):
And that starts by payingattention to the audience needs and
their interests, theirdesires, right? Find out what they
want and give it to them. Andthen as I looked into sharing, Chris
Stone from castahead.netbrought up a really great point.
A lot of times we share stuffbased on the way it makes you feel.
(06:22):
And if you know somebody thatwould feel the same way, then you
may share it with them. Sohere again, I go back to my brother.
We're very similar. And so ifI find something and I really like
it, there are two people I'mgoing to share it with. One is my
brother, and one is. Might aswell be my third brother or my second
(06:43):
brother, which is a friendI've had since I was in sixth grade.
We were all very similar. Andso it's shareable content, it's good
content. Again, kind of a duh.But it also contains elements that
compels the audience to shareit with others and spreading its
reach and its impact. And oneof those, again, is how it makes
(07:06):
you feel. I'll give you anexample. I just saw the movie the
Life of Chuck. It's a StephenKing story. It's a movie. And in
the movie it talks about a manwho as a young child loved to dance.
And it shows him being verygood at dancing. And then he just
(07:28):
gets very self conscious andquits dancing. I had a time like
that in my life. When I was inmy 20s, I would go out with my friends
to different places. We werethere to Dance. Now, we were there
trying to pick up femalesbecause we were 20 year old males
and that's what you do. And itgot to the point where I realized
(07:50):
if I was going to get out onthe dance floor because that's where
the girls were, I had tofigure out how to dance. And somewhere
along the line I got prettygood at it. Actually won a contest
once at a very small littlepub. But there was also, I should
say, if I'm going to becompletely honest, there was some
liquid courage involved inthat. But along the way, if you asked
(08:12):
me to get on a dance floor,now I'm just not going to do it.
And so that movie resonatedwith me because it made me nostalgic.
So I think a part of it is howit makes you feel. So let's talk
about that. This is where ifyou want people to feel sad or melancholy,
(08:33):
this is where sometimes addingsome music, you know, throw in some
cellos and people startweeping. Especially if it's in the
key of D minor, because it'sthe saddest of all keys. It's a Spinal
Tap joke, like four musiciansget that joke. But nonetheless, you
can use background music tohelp create the mood. Whether it's
(08:55):
sad, happy, whatever. Thereare ways you can do this to increase
the feeling part of your show.Another thing that can make people
share and I'll put a link tothis. My buddy Colin gray did a YouTube
video about five podcastersthat added video to their audio podcast
(09:17):
and what it did or did not dofor them. And he did it in such a
way that is unbiased, it wasaccurate and it was well delivered.
And it resonated with me. AndI know it resonates with you because
I just did episode 986 withThomas Umstadt Jr talking about adding
(09:40):
YouTube to the mix of which Ialso want to say thanks to Nick,
who gave me a shout out on theSound off podcast with Matt Kundell.
So, Nick, thanks so much forthat. Nick. I know Nick from YouTube.
He's the podmaster. And sothanks for the shout out. But Collins
(10:01):
video, again, resonated withme because it's what I'm looking
for. It was delivered in avery educational fashion because
he, like I, we're bothteachers and it addresses issues
that we're kind of trying tofigure out. And when I saw it, I
was like, oh, this is reallygood information. It resonates with
(10:22):
me. It should resonate withyou. And then there's another thing
why people share, and that iswe want to look cool. Yes, it's true.
We want to be the cool guythat finds it. I don't know. Back
in the day, when music wasn'tlike water, just streaming 24 7,
(10:42):
it was always cool to be thefirst person to get that album and
find the new band. Back in theday, I'm still kind of a metalhead.
I remember the band Crocus,and I knew who Quiet Riot was before
they were famous. You know, Iwas always finding these new bands,
and so I wanted to be the guythat was like, oh, yeah. You know,
(11:03):
they're like, oh, Motley Crue.I'm like, oh, yeah, I've already
got two Fast for Love. I'vealready. I've known about those guys
for years now, that kind ofthing. So this is where, when you
deliver that accurate, thatentertaining, that you can't get
anyplace else kind of content,your audience may share that because
they want to look cool sharingit with their friends. But if it's
(11:26):
just the same old, same old,then they're not going to look as
cool. Like. One example isthis week, Spotify, who is not known
at all for embracing any openkind of standards, has added transcriptions
to their service. Now, they'vekind of said, oh, we're gonna do
(11:47):
this, and you can upload yourown. And James Cridlin from podnews.net
is testing some stuff, but atleast they have announced that, yeah,
we're gonna havetranscriptions. And everybody's excited
because that is a podcasting2.0. So now we have Apple, who has
embraced transcriptions andSpotify. And while that's hopeful
(12:10):
that they'll embrace Morepodcasting 2.0 stuff, I'm not holding
my breath on Spotify, butthat's a whole other discussion.
But in terms of sharing it,everybody shared it because, a, it's
kind of big news. It's like,who? And so people shared it because
it would resonate with peoplein the podcasting space. Likewise,
(12:32):
a study came out this weekthat said, hey, YouTube isn't really
the number one thing forpodcast consumption. And a lot of
people, like, see, told you.It's not all about video. And I'm
working on an episode aboutthat that I'll probably put out as
a bonus maybe, because I'mdoing a lot of insights into that,
(12:52):
Hence why Colin's videoresonated with me. Remember here?
So the characteristics ofshareable content, how does it make
your audience feel? Is ithappiness? Is it surprise? Is it
controversy? You know,sometimes things like statistics
and Testimonials, all those.That's kind of social proof. Some
(13:13):
people share that. Like, see,I told you. The other thing you have
to think about, if you'retalking about social media, the prettier
you can make it. That's alwaysgood. I mean, if you think about
it, half the reason peopleshared the AI baby videos is because
they were really cute. And nowwhat's funny is that was new, I don't
know, three weeks ago. And nowwe're all like, yeah, it's another
(13:35):
baby video. Another thing thatpeople can share is if you have a
guest that is a big name thatdoesn't do many interviews or does
it in a different format. Soone of the reasons I think the YouTube
show Hot Wings works is we'veall seen all these people do interviews.
(13:57):
We've never seen them withtheir mouth on fire, try to answer
questions. But recently, thelead singer of U2, better known as
Bono, was on the Joe RoganShow. So it's not always, again,
the guest. It might be theguest and the format. Because much
(14:18):
like Hot Wings, Joe Rogan doesreally long in depth interviews.
And so that stopped me in mytrack. So that is something that
can be very shareable becauseit's like, hey, here's something
new. It's a new format. Bonolong form. It might be case studies.
So again, pointing back atColin Gray and as well as statistics,
(14:41):
any kind of statistics aboutyour industry can be very shareable
because we all want to makesure we're all up to date. Hence
the Spotify announcement andhence the YouTube announcement this
week that went out, all thiskind of stuff. We're all trying to
keep each other up to speed,then those are the things that are
(15:02):
shareable. Now, when you sitback and go, okay, so what's the
recipe again, Dave? Can youkind of summarize that? Well, we
said that good content, again,I always say this makes you laugh,
cry, think grown, educate orentertain. But it's engaging. It
captures the attention of theaudience, which kind of starts with
knowing your audience. That'salways kind of key. Number one to
(15:27):
any kind of podcast question.You have to know your audience, then
make it engaging, make itrelevant. So any kind of timely issues
or, I don't know, specificinterests, whatever your target audience
is interested in. And thenwhat makes it shareable is the emotional
part, Is it going to resonateemotionally? Is it going to make
them happy or surprised or ifit's controversial, you know, might
(15:51):
make them angry? Sometimes themost shareable stuff is they're like
did you see what somebodywrote? And then any kind of testimonials
or statistics, that socialproof kind of stuff that said, see,
See, I told you. Look what'sgoing on. That gets shared a lot.
Again, you have to make itsomewhat visually appealing. But
another one that really getsshared a lot is content that can
(16:14):
solve a problem. And coming upin a bit here, I'm going to solve
the problem of, hey, I boughttwo USB microphones, and I'm trying
to plug them into a computer.I've got a solution for that. But
just to give you an example, Ilook at this video every year. It
has 327,000 views. What isthat video? It's called. Let me pull
(16:38):
it back up. I just had it. Theactual title is Ceiling Fan Direction.
Summer versus Winter. Becauseit is getting hot here. And I'm like,
wait, do I want to go incounterclockwise or clockwise or
whatever? And so I'm sureevery winter, every summer, this
person gets views on thatYouTube video. So when you can help
(17:03):
solve a problem and somebodyasked the question in Reddit and
they're like, hey, how do I dothis? With a blank, blank, blank.
Somebody can go, oh, theysolve it in this episode right here.
That's something that makes itvery shareable. And I want to kind
of wrap this up, because Ihaven't golfed on a course in forever,
(17:27):
and occasionally I will go toa driving range and try to, you know,
hit a bucket of balls. And Ihave learned over the years, because
I'm a horrible golfer, thatwhen you try to just send it into,
you know, the moon, you'reswinging as hard as you can, forget
about it, because youraccuracy goes right out the window.
(17:47):
If you just try to make goodcontact with the ball and the club,
that thing will go a mile. Andso when I was talking about this
on Ask the Podcast Coach, mybuddy Jim Collison from Home Gadget
Geeks said, well, and he usedthe analogy of American baseball.
And in that game, right, youhave singles, doubles, triples, and
(18:10):
home runs. And he said, somany times, we think it has to be
a home run, and it doesn't. Ifyou hit four singles, you score.
Now, it's not as showy. It'snot as wow as hitting a home run,
but in the end, if you can getpoints on the board, you win. And
(18:32):
that's where I think so manypeople talk about being consistent.
And it is huge to have aconsistent schedule. But it's also,
I think, more important tohave consistent content. And I Always
use the analogy of books. Ihave a couple books that I've started
to read, and by chapter six orseven, if you've had, like. Because
(18:54):
chapter one is always stupid.It's like, here's what we're going
to talk about in this book.And in this chapter, we're going
to talk about this in the nextchapter, we're going to talk about
that in the next chapter ofthat. I'm like, hey, if you would
quit telling me what's in thechapters and just get to the chapters.
I already bought the book. Youdon't have to sell me on it. Holy
cow. But I. So chapter one isalways a throwaway. But if I get
(19:15):
like two or three chapters ina way, or if I just get the feeling
I'm not the target audiencefor this book, doesn't mean it's
a bad book. It means it's notfor me. I will quit reading that
book. And in many cases, thatmeans I'm going to quit listening
to the book. But you want tobe consistent in your content, because
if you have too many episodesthat just don't fit, that's not going
(19:39):
to work. And so when Jim wastalking about this, I said, you know,
it's a great analogy. Someepisodes are singles, some episodes
are doubles, and some of themare home runs. And I like. But you've
got to have every episode beabout baseball because just you cannot
have a show about topic A andthen come on and start talking about
topic K. That's not going towork, right? So if I'm playing baseball
(20:04):
and come up and try to shoot abasket, they're going to be like,
what? What are you doing?What? We're here to talk about baseball.
So not everything's going tobe a home run. Not everything's going
to get shared. And that'sperfectly fine. We would love it
to be shared because we knowhow important shares are. I just
started watching a video onNetflix called Blind Spot. Why? Because
(20:26):
my ex wife recommended ityears ago and I never watched it.
And when it came up, I waslike, oh, I remember that show. You
know, Ex Life number one saidthat was good. And I was like, huh?
She usually had a pretty goodidea of what was good. So I started
watching it, and it's got aton of I wonder what's going to happen
(20:46):
next. That's. We've talkedabout that in terms of keeping people
listening, not so much gettingthem to share it, but if there's
enough of like, hey, I needhelp figuring this out, then maybe
they'll share that as well.But the whole point is when you know
your audience and again,everything starts with there, you
can come up with contentthat's going to resonate. Maybe you
(21:07):
can pull on some emotionalstrings. And yeah, as long as you're
hitting singles, doubles,triples, and the occasional home
run, you're going to scorepoints. Yeah, yeah, yeah. And you
might be thinking, well, Dave,I'm. I'm pretty sure I'm doing that.
I know what my audience wants,etc. Etc. Remember, there are two
parts. There's content anddelivery. And delivery has to be,
(21:32):
you know, educational in away. It needs to be entertaining,
depending on what your show'sabout, and it needs to hold their
attention. It can't beannoying, I guess, is the thing.
And that just takes practicelike everything else. So that's my
thoughts on what makessomething shareable. And as you go
(21:53):
through now, keep track of thethings you share and stop and ask
yourself why. And I thinkyou'll find these particular traits
come into play more often thannot. Hey, I got a quick tip and I'm
going to throw this in becauseas I record this, it's Father's Day,
so happy Father's Day to allthe fathers. And that is, here's
(22:18):
a way to get better atdelivering content, and that is read
to your kids or yourgrandkids. Read out loud to them.
It gets you used to workingwith a script. It gets you used to
seeing words on a page andhaving them come out of your mouth.
And I got this from Satyros,who does the Voice of Greece show.
(22:42):
Find him@voiceofgreece.comHe's a member of the school of podcasting.
And I said, man, you readreally good. Because I know he's
reading, but it didn't soundlike he was reading. He has a lot
of voice inflection, and hereally considers it storytelling.
And so his voice inflectionwas amazing. And he said, well, I've
been reading my son since hewas, you know, the size of a shoe
(23:05):
or whatever. You know, you getthe idea. And I was like, that's
a really great idea. It'sgreat practice. So whoever you are,
a mother or a father, read toyour kids, because how do I say this
politely in some kids, in somecases older kids. So not little itty
bitty kids, but like kids thatshould know stuff, don't know stuff,
(23:31):
and it's kind of spooky. Yeah,yeah, yeah, yeah, yeah, yeah. Next
up, we're going to talk aboutthe Zoom Podtrak. P2. This particular
unit, I think, has one keypurpose, and that is for people that
want to travel on the roadwith almost no gear. Or if you want
(23:57):
to podcast live from theforest, because it runs on batteries
as well. But primarily, I seepeople, they didn't realize it. They
go by two Samsung Q2US or the.By the way, the Audio Technica ATR2100X
is a microphone I haverecommended for years and it has
(24:17):
been discontinued. And so ifyou see one, this is a great mic.
For under 100 bucks, buy it.It's a great mic. So let's say you
had two of those. When you tryto plug this into a laptop, it becomes
a bit of a headache. And soyou could plug it into the Zoom Podtrak
P2. It does work as aninterface and a recorder at the same
(24:40):
time. So here's me playingwith it just a little bit. This is
the Audio Technica ATR2100,the original one. And I have no pop
filter, so I'm being verycareful with this. But if I put a
compressor on it built in,you'll notice if you have headphones
on, there's a lot ofbackground noise. In fact, my neighbor
(25:03):
is mowing the lawn. If Ireally wanted to, I could, you know,
turn, get the windows open.But that's. It's very. Yeah, it's.
It's a pretty aggressivecompressor, but if I wanted to sing
now, it doesn't blow up. Ay,yeah. Okay. Now if I this, there's
a tone button that's going toboost the bass and the treble. So
already my sibilance on thismicrophone, she sells seashells down
(25:27):
by the seashore. If I now hittone, now I've got a whole bunch
of bass and it sounds likethey scooped out the mids. And so
now if I say seashell.Seashells down by the seashore. That's
kind of weird. And there's amute button that it does that. Yep,
there we go. I do like thefact that it doesn't make any noise
when I hit the mute button.And then there is an AI because,
(25:51):
you know, everything has AInoise reduction. So I'm going to
shut up and I press and kindof hold this down. And now it's taken
out the background hiss, whichis kind of cool because I don't really
hear it kind of coming in andout like a noise gate. It's figured
out those frequencies and justtaken those out. So this is me with
(26:12):
everything on. We've got theTone button. We've got the compressor
on, so let's turn off the.Let's turn off the compressor. This
is just me with the tone andyou can see it makes a pretty big
difference in the volume. Andnow it's back on. I'll turn off tone.
So this is me just with thecompressor. This is me with nothing
but the noise reduction. Andnow this is me with the microphone
(26:35):
just going into the Zoom PodTrack P2. Now, my buddy Chris Stone
over at Cast Ahead dot net, hehas a slightly older phone than I
do. I have an iPhone 16 and Iwas able to plug in via USB to USB
C, right? USB C to C into thisunit. So you could have two microphones
(26:58):
plugged in and a phone. And soI needed somebody to call so I called
my brother and caught mybrother and my sister in law in the
car. Yeah, it's a. Sounds likewhen you do a podcast it sounds like
that. Not just like, hey Dave,what's up? Okay, we're gonna go buy
dirt. Nothing more fun thanbuying dirt. So that was listenable
(27:24):
for basically being on aspeakerphone in a van. And the interesting
thing is the unit is 32 bitfloat. Now that's a real geeky term.
It just basically means youcan. It's almost impossible to record
bad audio on it because ifit's too loud you can go in in post
production, so in Hindenburgor Audacity or whatever you're using
(27:49):
and turn down the volume andit won't be all distorted. Likewise,
usually if you record tooquiet and then you later go into
your software and you turn itup, it's all really hissy. Well,
with 32 bit float you don'tget that. Now they do have a list
of compatible microphones. Sothey have two audio Technica, it's
(28:11):
the 2020 microphone but notthe 20, it's 2020 and the 2040. Those
are both. Obviously these areall USB. They don't list the 2100
but I got it to work withmine. But you know, maybe go by the
manual on that. I do love thefact that they have the Rode podmic,
which is what I'm using rightnow. They have some other ones on
(28:32):
here, the Samsung Q2U and the.In terms of Shure, which is what
I would be looking for, theyhave the Shure MV6, so I'll put a
link to that out in the shownotes. But again, if you're looking
for super easy, right, Plugyour two USB microphones in if you
(28:57):
want to have a guest youcould, you know, fire up Riverside
on your phone or Zoom, Iguess, if you wanted to, or FaceTime
if you wanted to. Anything onyour phone, it brings it into that.
Now they have headphones outfor each person, so you and your
co host, but there's only onevolume knob. So if you have somebody
(29:18):
like me who's deaf andsomebody who is not, I'm gonna crank
that thing up and blow theirhead off. So that was one thing that
I was like. And then to finisha thought, I brought up Chris Stone.
Chris showed me a quick demoof it, and that's what made me go
buy it. And he had an iPhone14. So not like a super old phone,
but not super new. And he washaving a hard time getting it to
(29:41):
use the phone function. Sothat may be something that's only
available on newer phones. Andthen the other thing is, as much
as this is so portable, I'msure somebody has to make a case
for this thing because it isplastic and it does not instill a
ton of confidence that if Iaccidentally drop this thing like
(30:01):
I did my phone today, thatit's going to. It's really. It's
not cheap. It just, again, youdon't hold it and go, ooh, this is
sturdy. It's like, Oooh, thisis 99 bucks. Which is the other thing.
When I bought it, it was 99bucks. And I was like, oh, holy cow.
That's kind of a steal.Especially if you're in that situation
(30:23):
where, hey, I bought two USD Bmicrophones and I'm having a hard
time plugging them in. It'snow $150. It was 99 bucks when it
first came out, and that'swhen I got mine. So I don't know
if that's a, a tariff thing orwhat, but it's 149 and it's simple
to use. You can, like I said,it runs on batteries you could use
(30:45):
it with because it has a USBcable for it to be powered. So you
could either use one of thoselittle power bricks or if you just
have, you know, your adapterto plug it into the wall, you could
use it that way. But it's.It's got, like I say, I don't know
that I would recommend this,but I would recommend it. If somebody
said, hey, we bought two USBmicrophones, I would go to that list,
(31:08):
see if those microphones areon the list. I'd be like, this is
an easy solution. And it waspretty easy to figure out. Not much
of a learning Curve there.Yeah, yeah, yeah, yeah, yeah, yeah.
Another announcement that cameout this week was my old stomping
grounds. I was the head ofpodcasting over at Libsyn for many
years before I came over toPodPage, where I am the head of podcasting.
(31:32):
I like that title. And it usedto be you had to have at least 2,000
downloads an episode, Ibelieve, to be participating in their
ad program. And they havedropped that. Pretty much anybody
can now get involved withtheir advertising. And they have
a calculator. I'll put a linkto it in the show notes. And I said,
(31:52):
hey, what if I get 100downloads an episode and I do 52
episodes a week and I justwant one ad slot? Like, I don't want
to go too crazy. Maybe my showis only 15 minutes. I was thinking
about the show building abetter Dave, and the industry standard,
they say right now for an adspot is 25 bucks. So I did that,
(32:13):
and I said, hey. And it said,Hey, 400 downloads a month, $8 a
month with 100 downloads. Sothat'd be 400 downloads a month for
8 bucks. So I threw that intomy calculator to like, okay, as much
as I always say, don't chargecpm, in the end, we all kind of go
(32:33):
back and at least do thecalculation. So if I was making $8
divided by 400 downloads,right? Because I was doing 100 downloads
a month, that equals 2 cents adownload. And you times that by 1000
and then you get your CPM.Yay. Fun with math. That's $20 CPM,
(32:53):
which I was surprised becauseI thought this was more their programmatic
ads, which are usually around$0.05 or.005 cents a download. It's
usually $5 CPM. So if you'reon Libsyn and you're looking to help
pay for that media host, itmay be something that you want to
look into. I would ask them upfront, like, what's the average CPM?
(33:17):
I know it says 25 on thewebsite, but depending on your downloads,
I always thought you had tohave at least 10,000 downloads to
get that kind of $20 plus CPM.Again, CPM stands for price per thousand,
but they've removed the limitsso anybody can participate. It might
be something you want to checkout. Yeah, yeah, yeah, yeah, yeah,
(33:41):
yeah. I interviewed Pat Flynnway back in 2014. It was episode
421, and I just wanted to kindof talk about the topic of his latest
book called Lean Learning howto Achieve More by Learning Less.
(34:02):
And As I listened to it, I'monly through the first chapter. I
got it on audible. I havelinks in the show notes. But he makes
a great point, because youknow how I had that thing where I
talked about running yourpodcast as a business, and you may
have these expenses that youkind of forgot about and turned out
I had over 300 domains, andI've sold some of those. I've let
(34:26):
some of them go. I have over30 courses on everything from SEO,
a lot of YouTube stuff, and Ikeep buying them, thinking, yeah,
I'll get around to those oneday. And the way you get around to
those one day is by putting iton your calendar. And the thing I
wanted to point out is wewould love to sit down and just have
(34:48):
a day and just blow througheverything. Kind of treat it like
when you have to cram for anexam. And I'm just here to say that
typically never happens if youhave any kind of family. And so I've
been working with some people,a coach, and at times I will go,
I've only got an hour and ahalf. You would be surprised what
(35:10):
you can get done in an hourand a half. And I always feel better
than I did. And I feel muchbetter than, well, I don't know,
doing nothing and hoping that,well, maybe I'll get more time later
in the week. And so with onlylistening to the first chapter of
this book, the idea is, youneed to stop learning and start doing.
(35:37):
Because we learn and learn andlearn and learn some more and then
learn some more. And if wenever take action, then it just,
what's the point? And the ideaof this book is you learn enough
to take action, and then ifyou get stuck, well, then you learn
a little more, and then youtake some action. Because so many
(35:58):
people never take action. AndI am finding already that by working
with a coach for the businessside of the school of podcasting,
and I've taken some action,and it's already paid for the coach.
So there are times when we'rewaiting for things to be perfect
or we want to do this or wewant to do that. We're like, well,
(36:21):
I've got to do this first. Igot to do that first. Take action.
And, you know, you can alwaysimprove it later. Now, I'm a big
fan, of course, always gettingfeedback. If we're talking about
your podcast, I just wanted topoint out that sometimes we have
to step back and go, ooh, youknow what? I've been doing a whole
lot of learning, and not awhole Lot of putting that new education
(36:44):
into action. And that's thefun part. That's the fun part of
learning. You're like, ooh,that sounds cool. Let's try it. And
then you do, and you go, ooh,that worked. Not exactly the way
I wanted it to, but what if Itweaked it this way and then you
tweak it that way and all of asudden it starts to work? And so
I just want to let you know ifyou're a fan of either reading or
(37:04):
listening. Pat Flynn has a newbook out, Lean Learning how to Achieve
More by Learning Less. I'llhave links in the show notes. And
of course, the cool thing isPat reads the book himself, which
makes it feel like I'm lookingat the page. How long is this gizmo?
It's like having a really longpodcast from Pat Flynn. Five hours
(37:25):
and 28 minutes. So you getyour money's worth out of that. So
if you're a reader or alistener, like I said, I know I'm
only one chapter in, but PatFlynn is one of those guys that,
in my opinion, doesn't put outcaca. Yeah, yeah, yeah. One last
thing before we start to wrapup. I am thinking of bringing back
(37:45):
a course I used to do that waslive. It was called Podcasting in
six Weeks. And this is whereyou go through. It's a small group
of people. We all go throughtogether. And the first week is like
planning. The second week islike equipment, et cetera, et cetera,
and you learn something everyweek, and it's live. And so you go
(38:07):
through. And by the sixthweek, and this requires that not
just the day we meet, but theother six days you're working on
this. It's kind of a yes, it'ssped up, but if you've done the homework,
you should be in the rightplace. And if that sounds like something
that interests you, let meknow. You can go to schoolofpodcasting.com
(38:28):
contact and say, hey, Dave,I'm interested in that. Podcasting
in six Weeks. Course. It issomething I'm thinking of bringing
back. Yeah, yeah, yeah. And ofcourse, if you don't want a live
class, you're like, I want tolearn at my own pace, with Dave right
by my side. Well, then you canjust join the school of podcasting
right now, and you can sign upfor either a monthly, a quarterly,
(38:51):
or a yearly subscription thatcomes with unlimited coaching. It
comes with all my courses andan amazing community. Check it out.
Schoolofpodcasting.com start.Use the coupon code listnr when you
sign up and I will see you onthe inside. Until next week. Take
(39:11):
care. God bless. Class isdismissed. Recently, the lead singer
of YouTube. YouTube? Yeah, thelead singer of YouTube. The band,
(39:34):
you know, and if you want themto. If you want them to choke on
almonds. Note to self, don'teat almonds before starting the podcast.
Ever have a thought come inyour head that just will not leave
your brain alone? Because Ihad this. Because I realized that
somewhere between 60 and 80%of podcasts are discovered via word
of mouth. And I know your showisn't bad, this show isn't bad. I
think it's good. But on theother hand, are people sharing this
(02:14):
on a regular basis? And ifnot, what do I need to add to make
this more shareable? And so Ispent quite a few days digging through
Google searches and books and,and blog posts and everything else
and I kind of put it together.And so today we're going to talk
about what makes your showmore shareable that's going to inspire
people to share it. I've alsogot a review of the Zoom PodTrack
(02:38):
P2 some steps you can take tobe a better father and a better podcaster.
And are you learning too much?Maybe. Hit it, ladies. The school
of Podcasting with DaveJackson, podcasting Sense 2005. I
(02:58):
am your award winning hall offame podcast coach, Dave Jackson.
Thanking you so much fortuning in. If you are new to the
show, this is where I help youplan, launch and grow your podcast.
My website isschoolofpodcasting.com use the coupon
code listener. That's L I S TE N E R when you sign up for either
(03:20):
a monthly, quarterly or yearlysubscription. And of course that
comes with a 30 day money backguarantee. And this felt like it
was not that long ago, but itturns out it was. It was almost 200
episodes ago. I did a questionof the month asking what was the
(03:42):
last thing you shared and why?Because I kind of got. We have group
coaching every Friday at theSchool of Podcasting and we're talking
about growing shows as we do,you know, getting more downloads,
getting more exposure. And weall know maybe if you've never heard
(04:02):
this, somewhere between 65 and75% of podcasts are discovered via
word of mouth. And so a lot ofpeople like to point at YouTube and
talk about their algorithm andthat definitely is something that
works. But I already have analgorithm. His name is Doug and he
knows exactly what I like andhe recommends things to me really,
(04:25):
since I was born. He's mybrother. And so I get it that we
have no discoverability, but Ikind of go, mmm, do we really? But
I realized that so many timesand I consider this show in this
category. It's a good show,right? I do my best to never waste
your time, but is it so goodthat you can't help but Share it
(04:50):
with a friend. And so I did alot of digging into this and I was
like, well, what's thedefinition? If I could come up with
one? And we talked about this.Every Saturday I do a live show.
And so I took some feedbackfrom that. I swear, that's one of
the best chat rooms on theInternet. If you're up on Saturday
(05:11):
mornings at 10:30 Eastern, askthe podcast coach.com live because
I threw this idea out. So goodcontent, you know, we have my stock
answer. It makes you laugh,cry, think grown, educate, or entertain,
but it's basically, it'sinformative. It's. It's organized
in a way, right? It's not justsomebody like I can be, you know,
(05:33):
ADHD theater. It's just crazy,right? But if it's a little organized,
it's engaging. Because goodcontent is, or I should say good
episodes are made up of goodcontent that resonates, delivered
in an educational orentertaining way, in other words,
which is kind of the duh. Itprovides value for the audience.
(05:58):
And that starts by payingattention to the audience needs and
their interests, theirdesires, right? Find out what they
want and give it to them. Andthen as I looked into sharing, Chris
Stone from castahead.netbrought up a really great point.
A lot of times we share stuffbased on the way it makes you feel.
(06:22):
And if you know somebody thatwould feel the same way, then you
may share it with them. Sohere again, I go back to my brother.
We're very similar. And so ifI find something and I really like
it, there are two people I'mgoing to share it with. One is my
brother, and one is. Might aswell be my third brother or my second
(06:43):
brother, which is a friendI've had since I was in sixth grade.
We were all very similar. Andso it's shareable content, it's good
content. Again, kind of a duh.But it also contains elements that
compels the audience to shareit with others and spreading its
reach and its impact. And oneof those, again, is how it makes
(07:06):
you feel. I'll give you anexample. I just saw the movie the
Life of Chuck. It's a StephenKing story. It's a movie. And in
the movie it talks about a manwho as a young child loved to dance.
And it shows him being verygood at dancing. And then he just
(07:28):
gets very self conscious andquits dancing. I had a time like
that in my life. When I was inmy 20s, I would go out with my friends
to different places. We werethere to Dance. Now, we were there
trying to pick up femalesbecause we were 20 year old males
and that's what you do. And itgot to the point where I realized
(07:50):
if I was going to get out onthe dance floor because that's where
the girls were, I had tofigure out how to dance. And somewhere
along the line I got prettygood at it. Actually won a contest
once at a very small littlepub. But there was also, I should
say, if I'm going to becompletely honest, there was some
liquid courage involved inthat. But along the way, if you asked
(08:12):
me to get on a dance floor,now I'm just not going to do it.
And so that movie resonatedwith me because it made me nostalgic.
So I think a part of it is howit makes you feel. So let's talk
about that. This is where ifyou want people to feel sad or melancholy,
(08:33):
this is where sometimes addingsome music, you know, throw in some
cellos and people startweeping. Especially if it's in the
key of D minor, because it'sthe saddest of all keys. It's a Spinal
Tap joke, like four musiciansget that joke. But nonetheless, you
can use background music tohelp create the mood. Whether it's
(08:55):
sad, happy, whatever. Thereare ways you can do this to increase
the feeling part of your show.Another thing that can make people
share and I'll put a link tothis. My buddy Colin gray did a YouTube
video about five podcastersthat added video to their audio podcast
(09:17):
and what it did or did not dofor them. And he did it in such a
way that is unbiased, it wasaccurate and it was well delivered.
And it resonated with me. AndI know it resonates with you because
I just did episode 986 withThomas Umstadt Jr talking about adding
(09:40):
YouTube to the mix of which Ialso want to say thanks to Nick,
who gave me a shout out on theSound off podcast with Matt Kundell.
So, Nick, thanks so much forthat. Nick. I know Nick from YouTube.
He's the podmaster. And sothanks for the shout out. But Collins
(10:01):
video, again, resonated withme because it's what I'm looking
for. It was delivered in avery educational fashion because
he, like I, we're bothteachers and it addresses issues
that we're kind of trying tofigure out. And when I saw it, I
was like, oh, this is reallygood information. It resonates with
(10:22):
me. It should resonate withyou. And then there's another thing
why people share, and that iswe want to look cool. Yes, it's true.
We want to be the cool guythat finds it. I don't know. Back
in the day, when music wasn'tlike water, just streaming 24 7,
(10:42):
it was always cool to be thefirst person to get that album and
find the new band. Back in theday, I'm still kind of a metalhead.
I remember the band Crocus,and I knew who Quiet Riot was before
they were famous. You know, Iwas always finding these new bands,
and so I wanted to be the guythat was like, oh, yeah. You know,
(11:03):
they're like, oh, Motley Crue.I'm like, oh, yeah, I've already
got two Fast for Love. I'vealready. I've known about those guys
for years now, that kind ofthing. So this is where, when you
deliver that accurate, thatentertaining, that you can't get
anyplace else kind of content,your audience may share that because
they want to look cool sharingit with their friends. But if it's
(11:26):
just the same old, same old,then they're not going to look as
cool. Like. One example isthis week, Spotify, who is not known
at all for embracing any openkind of standards, has added transcriptions
to their service. Now, they'vekind of said, oh, we're gonna do
(11:47):
this, and you can upload yourown. And James Cridlin from podnews.net
is testing some stuff, but atleast they have announced that, yeah,
we're gonna havetranscriptions. And everybody's excited
because that is a podcasting2.0. So now we have Apple, who has
embraced transcriptions andSpotify. And while that's hopeful
(12:10):
that they'll embrace Morepodcasting 2.0 stuff, I'm not holding
my breath on Spotify, butthat's a whole other discussion.
But in terms of sharing it,everybody shared it because, a, it's
kind of big news. It's like,who? And so people shared it because
it would resonate with peoplein the podcasting space. Likewise,
(12:32):
a study came out this weekthat said, hey, YouTube isn't really
the number one thing forpodcast consumption. And a lot of
people, like, see, told you.It's not all about video. And I'm
working on an episode aboutthat that I'll probably put out as
a bonus maybe, because I'mdoing a lot of insights into that,
(12:52):
Hence why Colin's videoresonated with me. Remember here?
So the characteristics ofshareable content, how does it make
your audience feel? Is ithappiness? Is it surprise? Is it
controversy? You know,sometimes things like statistics
and Testimonials, all those.That's kind of social proof. Some
(13:13):
people share that. Like, see,I told you. The other thing you have
to think about, if you'retalking about social media, the prettier
you can make it. That's alwaysgood. I mean, if you think about
it, half the reason peopleshared the AI baby videos is because
they were really cute. And nowwhat's funny is that was new, I don't
know, three weeks ago. And nowwe're all like, yeah, it's another
(13:35):
baby video. Another thing thatpeople can share is if you have a
guest that is a big name thatdoesn't do many interviews or does
it in a different format. Soone of the reasons I think the YouTube
show Hot Wings works is we'veall seen all these people do interviews.
(13:57):
We've never seen them withtheir mouth on fire, try to answer
questions. But recently, thelead singer of U2, better known as
Bono, was on the Joe RoganShow. So it's not always, again,
the guest. It might be theguest and the format. Because much
(14:18):
like Hot Wings, Joe Rogan doesreally long in depth interviews.
And so that stopped me in mytrack. So that is something that
can be very shareable becauseit's like, hey, here's something
new. It's a new format. Bonolong form. It might be case studies.
So again, pointing back atColin Gray and as well as statistics,
(14:41):
any kind of statistics aboutyour industry can be very shareable
because we all want to makesure we're all up to date. Hence
the Spotify announcement andhence the YouTube announcement this
week that went out, all thiskind of stuff. We're all trying to
keep each other up to speed,then those are the things that are
(15:02):
shareable. Now, when you sitback and go, okay, so what's the
recipe again, Dave? Can youkind of summarize that? Well, we
said that good content, again,I always say this makes you laugh,
cry, think grown, educate orentertain. But it's engaging. It
captures the attention of theaudience, which kind of starts with
knowing your audience. That'salways kind of key. Number one to
(15:27):
any kind of podcast question.You have to know your audience, then
make it engaging, make itrelevant. So any kind of timely issues
or, I don't know, specificinterests, whatever your target audience
is interested in. And thenwhat makes it shareable is the emotional
part, Is it going to resonateemotionally? Is it going to make
them happy or surprised or ifit's controversial, you know, might
(15:51):
make them angry? Sometimes themost shareable stuff is they're like
did you see what somebodywrote? And then any kind of testimonials
or statistics, that socialproof kind of stuff that said, see,
See, I told you. Look what'sgoing on. That gets shared a lot.
Again, you have to make itsomewhat visually appealing. But
another one that really getsshared a lot is content that can
(16:14):
solve a problem. And coming upin a bit here, I'm going to solve
the problem of, hey, I boughttwo USB microphones, and I'm trying
to plug them into a computer.I've got a solution for that. But
just to give you an example, Ilook at this video every year. It
has 327,000 views. What isthat video? It's called. Let me pull
(16:38):
it back up. I just had it. Theactual title is Ceiling Fan Direction.
Summer versus Winter. Becauseit is getting hot here. And I'm like,
wait, do I want to go incounterclockwise or clockwise or
whatever? And so I'm sureevery winter, every summer, this
person gets views on thatYouTube video. So when you can help
(17:03):
solve a problem and somebodyasked the question in Reddit and
they're like, hey, how do I dothis? With a blank, blank, blank.
Somebody can go, oh, theysolve it in this episode right here.
That's something that makes itvery shareable. And I want to kind
of wrap this up, because Ihaven't golfed on a course in forever,
(17:27):
and occasionally I will go toa driving range and try to, you know,
hit a bucket of balls. And Ihave learned over the years, because
I'm a horrible golfer, thatwhen you try to just send it into,
you know, the moon, you'reswinging as hard as you can, forget
about it, because youraccuracy goes right out the window.
(17:47):
If you just try to make goodcontact with the ball and the club,
that thing will go a mile. Andso when I was talking about this
on Ask the Podcast Coach, mybuddy Jim Collison from Home Gadget
Geeks said, well, and he usedthe analogy of American baseball.
And in that game, right, youhave singles, doubles, triples, and
(18:10):
home runs. And he said, somany times, we think it has to be
a home run, and it doesn't. Ifyou hit four singles, you score.
Now, it's not as showy. It'snot as wow as hitting a home run,
but in the end, if you can getpoints on the board, you win. And
(18:32):
that's where I think so manypeople talk about being consistent.
And it is huge to have aconsistent schedule. But it's also,
I think, more important tohave consistent content. And I Always
use the analogy of books. Ihave a couple books that I've started
to read, and by chapter six orseven, if you've had, like. Because
(18:54):
chapter one is always stupid.It's like, here's what we're going
to talk about in this book.And in this chapter, we're going
to talk about this in the nextchapter, we're going to talk about
that in the next chapter ofthat. I'm like, hey, if you would
quit telling me what's in thechapters and just get to the chapters.
I already bought the book. Youdon't have to sell me on it. Holy
cow. But I. So chapter one isalways a throwaway. But if I get
(19:15):
like two or three chapters ina way, or if I just get the feeling
I'm not the target audiencefor this book, doesn't mean it's
a bad book. It means it's notfor me. I will quit reading that
book. And in many cases, thatmeans I'm going to quit listening
to the book. But you want tobe consistent in your content, because
if you have too many episodesthat just don't fit, that's not going
(19:39):
to work. And so when Jim wastalking about this, I said, you know,
it's a great analogy. Someepisodes are singles, some episodes
are doubles, and some of themare home runs. And I like. But you've
got to have every episode beabout baseball because just you cannot
have a show about topic A andthen come on and start talking about
topic K. That's not going towork, right? So if I'm playing baseball
(20:04):
and come up and try to shoot abasket, they're going to be like,
what? What are you doing?What? We're here to talk about baseball.
So not everything's going tobe a home run. Not everything's going
to get shared. And that'sperfectly fine. We would love it
to be shared because we knowhow important shares are. I just
started watching a video onNetflix called Blind Spot. Why? Because
(20:26):
my ex wife recommended ityears ago and I never watched it.
And when it came up, I waslike, oh, I remember that show. You
know, Ex Life number one saidthat was good. And I was like, huh?
She usually had a pretty goodidea of what was good. So I started
watching it, and it's got aton of I wonder what's going to happen
(20:46):
next. That's. We've talkedabout that in terms of keeping people
listening, not so much gettingthem to share it, but if there's
enough of like, hey, I needhelp figuring this out, then maybe
they'll share that as well.But the whole point is when you know
your audience and again,everything starts with there, you
can come up with contentthat's going to resonate. Maybe you
(21:07):
can pull on some emotionalstrings. And yeah, as long as you're
hitting singles, doubles,triples, and the occasional home
run, you're going to scorepoints. Yeah, yeah, yeah. And you
might be thinking, well, Dave,I'm. I'm pretty sure I'm doing that.
I know what my audience wants,etc. Etc. Remember, there are two
parts. There's content anddelivery. And delivery has to be,
(21:32):
you know, educational in away. It needs to be entertaining,
depending on what your show'sabout, and it needs to hold their
attention. It can't beannoying, I guess, is the thing.
And that just takes practicelike everything else. So that's my
thoughts on what makessomething shareable. And as you go
(21:53):
through now, keep track of thethings you share and stop and ask
yourself why. And I thinkyou'll find these particular traits
come into play more often thannot. Hey, I got a quick tip and I'm
going to throw this in becauseas I record this, it's Father's Day,
so happy Father's Day to allthe fathers. And that is, here's
(22:18):
a way to get better atdelivering content, and that is read
to your kids or yourgrandkids. Read out loud to them.
It gets you used to workingwith a script. It gets you used to
seeing words on a page andhaving them come out of your mouth.
And I got this from Satyros,who does the Voice of Greece show.
(22:42):
Find him@voiceofgreece.comHe's a member of the school of podcasting.
And I said, man, you readreally good. Because I know he's
reading, but it didn't soundlike he was reading. He has a lot
of voice inflection, and hereally considers it storytelling.
And so his voice inflectionwas amazing. And he said, well, I've
been reading my son since hewas, you know, the size of a shoe
(23:05):
or whatever. You know, you getthe idea. And I was like, that's
a really great idea. It'sgreat practice. So whoever you are,
a mother or a father, read toyour kids, because how do I say this
politely in some kids, in somecases older kids. So not little itty
bitty kids, but like kids thatshould know stuff, don't know stuff,
(23:31):
and it's kind of spooky. Yeah,yeah, yeah, yeah, yeah, yeah. Next
up, we're going to talk aboutthe Zoom Podtrak. P2. This particular
unit, I think, has one keypurpose, and that is for people that
want to travel on the roadwith almost no gear. Or if you want
(23:57):
to podcast live from theforest, because it runs on batteries
as well. But primarily, I seepeople, they didn't realize it. They
go by two Samsung Q2US or the.By the way, the Audio Technica ATR2100X
is a microphone I haverecommended for years and it has
(24:17):
been discontinued. And so ifyou see one, this is a great mic.
For under 100 bucks, buy it.It's a great mic. So let's say you
had two of those. When you tryto plug this into a laptop, it becomes
a bit of a headache. And soyou could plug it into the Zoom Podtrak
P2. It does work as aninterface and a recorder at the same
(24:40):
time. So here's me playingwith it just a little bit. This is
the Audio Technica ATR2100,the original one. And I have no pop
filter, so I'm being verycareful with this. But if I put a
compressor on it built in,you'll notice if you have headphones
on, there's a lot ofbackground noise. In fact, my neighbor
(25:03):
is mowing the lawn. If Ireally wanted to, I could, you know,
turn, get the windows open.But that's. It's very. Yeah, it's.
It's a pretty aggressivecompressor, but if I wanted to sing
now, it doesn't blow up. Ay,yeah. Okay. Now if I this, there's
a tone button that's going toboost the bass and the treble. So
already my sibilance on thismicrophone, she sells seashells down
(25:27):
by the seashore. If I now hittone, now I've got a whole bunch
of bass and it sounds likethey scooped out the mids. And so
now if I say seashell.Seashells down by the seashore. That's
kind of weird. And there's amute button that it does that. Yep,
there we go. I do like thefact that it doesn't make any noise
when I hit the mute button.And then there is an AI because,
(25:51):
you know, everything has AInoise reduction. So I'm going to
shut up and I press and kindof hold this down. And now it's taken
out the background hiss, whichis kind of cool because I don't really
hear it kind of coming in andout like a noise gate. It's figured
out those frequencies and justtaken those out. So this is me with
(26:12):
everything on. We've got theTone button. We've got the compressor
on, so let's turn off the.Let's turn off the compressor. This
is just me with the tone andyou can see it makes a pretty big
difference in the volume. Andnow it's back on. I'll turn off tone.
So this is me just with thecompressor. This is me with nothing
but the noise reduction. Andnow this is me with the microphone
(26:35):
just going into the Zoom PodTrack P2. Now, my buddy Chris Stone
over at Cast Ahead dot net, hehas a slightly older phone than I
do. I have an iPhone 16 and Iwas able to plug in via USB to USB
C, right? USB C to C into thisunit. So you could have two microphones
(26:58):
plugged in and a phone. And soI needed somebody to call so I called
my brother and caught mybrother and my sister in law in the
car. Yeah, it's a. Sounds likewhen you do a podcast it sounds like
that. Not just like, hey Dave,what's up? Okay, we're gonna go buy
dirt. Nothing more fun thanbuying dirt. So that was listenable
(27:24):
for basically being on aspeakerphone in a van. And the interesting
thing is the unit is 32 bitfloat. Now that's a real geeky term.
It just basically means youcan. It's almost impossible to record
bad audio on it because ifit's too loud you can go in in post
production, so in Hindenburgor Audacity or whatever you're using
(27:49):
and turn down the volume andit won't be all distorted. Likewise,
usually if you record tooquiet and then you later go into
your software and you turn itup, it's all really hissy. Well,
with 32 bit float you don'tget that. Now they do have a list
of compatible microphones. Sothey have two audio Technica, it's
(28:11):
the 2020 microphone but notthe 20, it's 2020 and the 2040. Those
are both. Obviously these areall USB. They don't list the 2100
but I got it to work withmine. But you know, maybe go by the
manual on that. I do love thefact that they have the Rode podmic,
which is what I'm using rightnow. They have some other ones on
(28:32):
here, the Samsung Q2U and the.In terms of Shure, which is what
I would be looking for, theyhave the Shure MV6, so I'll put a
link to that out in the shownotes. But again, if you're looking
for super easy, right, Plugyour two USB microphones in if you
(28:57):
want to have a guest youcould, you know, fire up Riverside
on your phone or Zoom, Iguess, if you wanted to, or FaceTime
if you wanted to. Anything onyour phone, it brings it into that.
Now they have headphones outfor each person, so you and your
co host, but there's only onevolume knob. So if you have somebody
(29:18):
like me who's deaf andsomebody who is not, I'm gonna crank
that thing up and blow theirhead off. So that was one thing that
I was like. And then to finisha thought, I brought up Chris Stone.
Chris showed me a quick demoof it, and that's what made me go
buy it. And he had an iPhone14. So not like a super old phone,
but not super new. And he washaving a hard time getting it to
(29:41):
use the phone function. Sothat may be something that's only
available on newer phones. Andthen the other thing is, as much
as this is so portable, I'msure somebody has to make a case
for this thing because it isplastic and it does not instill a
ton of confidence that if Iaccidentally drop this thing like
(30:01):
I did my phone today, thatit's going to. It's really. It's
not cheap. It just, again, youdon't hold it and go, ooh, this is
sturdy. It's like, Oooh, thisis 99 bucks. Which is the other thing.
When I bought it, it was 99bucks. And I was like, oh, holy cow.
That's kind of a steal.Especially if you're in that situation
(30:23):
where, hey, I bought two USD Bmicrophones and I'm having a hard
time plugging them in. It'snow $150. It was 99 bucks when it
first came out, and that'swhen I got mine. So I don't know
if that's a, a tariff thing orwhat, but it's 149 and it's simple
to use. You can, like I said,it runs on batteries you could use
(30:45):
it with because it has a USBcable for it to be powered. So you
could either use one of thoselittle power bricks or if you just
have, you know, your adapterto plug it into the wall, you could
use it that way. But it's.It's got, like I say, I don't know
that I would recommend this,but I would recommend it. If somebody
said, hey, we bought two USBmicrophones, I would go to that list,
(31:08):
see if those microphones areon the list. I'd be like, this is
an easy solution. And it waspretty easy to figure out. Not much
of a learning Curve there.Yeah, yeah, yeah, yeah, yeah, yeah.
Another announcement that cameout this week was my old stomping
grounds. I was the head ofpodcasting over at Libsyn for many
years before I came over toPodPage, where I am the head of podcasting.
(31:32):
I like that title. And it usedto be you had to have at least 2,000
downloads an episode, Ibelieve, to be participating in their
ad program. And they havedropped that. Pretty much anybody
can now get involved withtheir advertising. And they have
a calculator. I'll put a linkto it in the show notes. And I said,
(31:52):
hey, what if I get 100downloads an episode and I do 52
episodes a week and I justwant one ad slot? Like, I don't want
to go too crazy. Maybe my showis only 15 minutes. I was thinking
about the show building abetter Dave, and the industry standard,
they say right now for an adspot is 25 bucks. So I did that,
(32:13):
and I said, hey. And it said,Hey, 400 downloads a month, $8 a
month with 100 downloads. Sothat'd be 400 downloads a month for
8 bucks. So I threw that intomy calculator to like, okay, as much
as I always say, don't chargecpm, in the end, we all kind of go
(32:33):
back and at least do thecalculation. So if I was making $8
divided by 400 downloads,right? Because I was doing 100 downloads
a month, that equals 2 cents adownload. And you times that by 1000
and then you get your CPM.Yay. Fun with math. That's $20 CPM,
(32:53):
which I was surprised becauseI thought this was more their programmatic
ads, which are usually around$0.05 or.005 cents a download. It's
usually $5 CPM. So if you'reon Libsyn and you're looking to help
pay for that media host, itmay be something that you want to
look into. I would ask them upfront, like, what's the average CPM?
(33:17):
I know it says 25 on thewebsite, but depending on your downloads,
I always thought you had tohave at least 10,000 downloads to
get that kind of $20 plus CPM.Again, CPM stands for price per thousand,
but they've removed the limitsso anybody can participate. It might
be something you want to checkout. Yeah, yeah, yeah, yeah, yeah,
(33:41):
yeah. I interviewed Pat Flynnway back in 2014. It was episode
421, and I just wanted to kindof talk about the topic of his latest
book called Lean Learning howto Achieve More by Learning Less.
(34:02):
And As I listened to it, I'monly through the first chapter. I
got it on audible. I havelinks in the show notes. But he makes
a great point, because youknow how I had that thing where I
talked about running yourpodcast as a business, and you may
have these expenses that youkind of forgot about and turned out
I had over 300 domains, andI've sold some of those. I've let
(34:26):
some of them go. I have over30 courses on everything from SEO,
a lot of YouTube stuff, and Ikeep buying them, thinking, yeah,
I'll get around to those oneday. And the way you get around to
those one day is by putting iton your calendar. And the thing I
wanted to point out is wewould love to sit down and just have
(34:48):
a day and just blow througheverything. Kind of treat it like
when you have to cram for anexam. And I'm just here to say that
typically never happens if youhave any kind of family. And so I've
been working with some people,a coach, and at times I will go,
I've only got an hour and ahalf. You would be surprised what
(35:10):
you can get done in an hourand a half. And I always feel better
than I did. And I feel muchbetter than, well, I don't know,
doing nothing and hoping that,well, maybe I'll get more time later
in the week. And so with onlylistening to the first chapter of
this book, the idea is, youneed to stop learning and start doing.
(35:37):
Because we learn and learn andlearn and learn some more and then
learn some more. And if wenever take action, then it just,
what's the point? And the ideaof this book is you learn enough
to take action, and then ifyou get stuck, well, then you learn
a little more, and then youtake some action. Because so many
(35:58):
people never take action. AndI am finding already that by working
with a coach for the businessside of the school of podcasting,
and I've taken some action,and it's already paid for the coach.
So there are times when we'rewaiting for things to be perfect
or we want to do this or wewant to do that. We're like, well,
(36:21):
I've got to do this first. Igot to do that first. Take action.
And, you know, you can alwaysimprove it later. Now, I'm a big
fan, of course, always gettingfeedback. If we're talking about
your podcast, I just wanted topoint out that sometimes we have
to step back and go, ooh, youknow what? I've been doing a whole
lot of learning, and not awhole Lot of putting that new education
(36:44):
into action. And that's thefun part. That's the fun part of
learning. You're like, ooh,that sounds cool. Let's try it. And
then you do, and you go, ooh,that worked. Not exactly the way
I wanted it to, but what if Itweaked it this way and then you
tweak it that way and all of asudden it starts to work? And so
I just want to let you know ifyou're a fan of either reading or
(37:04):
listening. Pat Flynn has a newbook out, Lean Learning how to Achieve
More by Learning Less. I'llhave links in the show notes. And
of course, the cool thing isPat reads the book himself, which
makes it feel like I'm lookingat the page. How long is this gizmo?
It's like having a really longpodcast from Pat Flynn. Five hours
(37:25):
and 28 minutes. So you getyour money's worth out of that. So
if you're a reader or alistener, like I said, I know I'm
only one chapter in, but PatFlynn is one of those guys that,
in my opinion, doesn't put outcaca. Yeah, yeah, yeah. One last
thing before we start to wrapup. I am thinking of bringing back
(37:45):
a course I used to do that waslive. It was called Podcasting in
six Weeks. And this is whereyou go through. It's a small group
of people. We all go throughtogether. And the first week is like
planning. The second week islike equipment, et cetera, et cetera,
and you learn something everyweek, and it's live. And so you go
(38:07):
through. And by the sixthweek, and this requires that not
just the day we meet, but theother six days you're working on
this. It's kind of a yes, it'ssped up, but if you've done the homework,
you should be in the rightplace. And if that sounds like something
that interests you, let meknow. You can go to schoolofpodcasting.com
(38:28):
contact and say, hey, Dave,I'm interested in that. Podcasting
in six Weeks. Course. It issomething I'm thinking of bringing
back. Yeah, yeah, yeah. And ofcourse, if you don't want a live
class, you're like, I want tolearn at my own pace, with Dave right
by my side. Well, then you canjust join the school of podcasting
right now, and you can sign upfor either a monthly, a quarterly,
(38:51):
or a yearly subscription thatcomes with unlimited coaching. It
comes with all my courses andan amazing community. Check it out.
Schoolofpodcasting.com start.Use the coupon code listnr when you
sign up and I will see you onthe inside. Until next week. Take
(39:11):
care. God bless. Class isdismissed. Recently, the lead singer
of YouTube. YouTube? Yeah, thelead singer of YouTube. The band,
(39:34):
you know, and if you want themto. If you want them to choke on
almonds. Note to self, don'teat almonds before starting the podcast.
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