Sell With Authority
The Sell with Authority Podcast is all about helping agencies sell more of what they do so they can reach their goals faster. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book "Sell with Authority", will be a frequent guest expert and contributor.
Episodes
For the last 4+ years, our Sell with Authority podcast has focused on one core idea: how to help agencies own and monetize their position of authority.
When agencies choose a niche, commit to a point of view, and teach what they know in service of the right audience, something powerful happens. They become recognized.
Their thinking travels.
And prospects begin to show up more prepared, more confident, and more aligned.
But over ti...
Today's episode of Sell With Authority is another part of our special series on trust and distrust in the agency sales process. Throughout this series, we've explored how agencies build and sustain trust — in their sales process, through their content, and inside their culture.
When trust is present — your sales pipeline flows. But when trust is absent? There's friction — momentum stalls.
In today's conversation we're going a layer...
Today's episode of Sell With Authority is another special in our series on trust and distrust in the agency sales process. You've been hearing from agency leaders who are leaning into this issue with real candor, real context, and real stakes.
When trust is present — your pipeline flows.
But when trust is absent? There's hesitation. Uncertainty. Second-guessing. Deals that should move forward stall instead.
Today's episode of Sell With Authority is part of our special series on trust and distrust inside the agency sales process. Over the last several weeks, you've heard from agency leaders who are willing to lean into this issue — honestly, transparently, and without shortcuts.
When trust is present, the pipeline flows. Right-fit prospects show up prepared. Momentum builds.
But when trust is missing, everything slows down. Friction in...
This episode of Sell With Authority is about being more human — not as a tagline, not as a brand promise — but as the way forward.
Right now, I'm hearing the same thing from agency leaders, marketers, and business owners everywhere:
"Our marketing doesn't work like it used to."
We're in the middle of a fundamental shift. A power shift. Our guest today calls it The Third Rebellion — a moment where customers, not companies, control t...
Before I introduce our very special guest experts joining this episode of Sell With Authority, I want you to pause and consider something.
What if the reason you're not winning more new business has very little to do with your talent…
your portfolio…or even your credentials?
What if the pitch you're preparing is focused on the wrong thing?
Here's the hard truth: winning pitches aren't about you.
In their outstanding new book, It's ...
Today's episode of Sell With Authority is another powerful installment in our special series on trust and distrust inside the agency sales process.
Our special guest expert is Sharon Petry, President of Vision Creative Group, a full-service creative agency that has been helping clients "make penguins fly" for almost 40 years.
Sharon has worn just about every client-service hat there is — from account coordinator and new business de...
Today's episode of Sell With Authority marks an exciting milestone in our special series on trust and distrust in the agency sales process.
Over the last several episodes, you've heard from agency leaders who've generously shared how they work to build trust — through their content, through the relationships they nurture, and through the way they lead their teams.
For today's conversation, we're moving into the next evolution of th...
This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process.
You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community.
As we've seen ti...
This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process.
You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community.
As we've seen ti...
This episode of Sell With Authority is part of our special series exploring one of the most vital dynamics inside every agency's sales process: trust and distrust.
You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll be sharing with our co...
Today's episode is part of our special series exploring one of the most vital dynamics inside every agency's sales process: trust and distrust.
Over the coming weeks, you'll hear from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll be sharing with our communi...
Today's episode is part of our special series exploring one of the most critical — and sometimes challenging — dynamics inside the agency sales process: trust and distrust.
Over the coming weeks, you'll hear from agency leaders who are leaning into this issue — sharing real stories, lessons learned, and how they're building trust at every stage of their business development journey.
These conversations are more than just episodes. ...
I am super excited about today's episode of Sell With Authority — it's a really special one. We're kicking off a brand-new series we're creating here on the show.
Over the next several weeks, you're going to hear from agency leaders who will share their insights and experiences around one of the most pressing issues in biz dev today: trust and distrust — and how both shape the agency sales process.
If you've been part of our commun...
You've built trust — now it's time to protect it.
In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the second brick in The Trust Architecture™ — a conversation that we call "Align & Prescribe."
If the "Help Me Understand" session (Episode 176) is about earning trust, then Align & Prescribe is about keeping it.
Align & Prescribe is where we introduce a visual diagnostic called The Focus Finder — a framework tha...
For this episode of Sell With Authority I am thrilled to bring you Part 2 of my interview with Dr. Mark Young, Founder and CEO of Jekyll+Hyde Labs.
During Part 1, Mark dropped a rock-solid challenge: "What are you teaching — and not doing yourself?"
He reminded us that fear-based choices dilute our value. But when we decide from opportunity and cut what anyone else can do — that's where real progress starts.
Mark reframes selling w...
I want you to think about this question for today's episode of Sell With Authority: what's the real cost of saying "yes"?
Every time you add another service, take on an iffy-fit client, or chase a trend just because "every agency is doing it" — you're adding more weight onto your team.
At first it doesn't feel heavy, but over time the load builds. And eventually, growth stalls — not because you're not working hard enough, but becau...
Today's episode of Sell With Authority is a special encore with one of our rock solid awesome guests — Tom Martin, Founder and President of Converse Digital.
For more than 30 years, Tom's been helping startups, agencies, and global brands revolutionize how they sell. He's the author of The Invisible Sale, creator of the Painless Prospecting program, and a keynote speaker you've likely seen at Build a Better Agency, Content Marketin...
Today's episode of Sell With Authority is a special follow-up to my recent conversation with Don Yaeger about his new book, The New Science of Momentum.
In that episode, Don gave us a masterclass on how momentum acts as the "great exaggerator" — multiplying your wins when things are going well, or magnifying your challenges when they're not.
We're continuing that conversation with Don's co-author Dr. Bernard Banks, or Bernie, as mo...
Welcome to Sell With Authority — I'm Hannah Roth, Director of Strategy here at Predictive ROI — and your resident mad scientist. If you've been around a while, you're probably used to hearing Stephen kick things off. But today's episode is a little different — you've got me in the driver's seat.
And I've got my strategic co-pilot joining me — Erik Jensen, our Chief Strategy Officer. Erik and I are in the trenches every single day w...
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