Sell With Authority

Today’s episode of Sell With Authority is a special follow-up to my recent conversation with Don Yaeger about his new book, The New Science of Momentum.

In that episode, Don gave us a masterclass on how momentum acts as the “great exaggerator” — multiplying your wins when things are going well, or magnifying your challenges when they’re not.

We’re continuing that conversation with Don’s co-author Dr. Bernard Banks, or Bernie, as mo...

Welcome to Sell With Authority — I’m Hannah Roth, Director of Strategy here at Predictive ROI — and your resident mad scientist. If you’ve been around a while, you’re probably used to hearing Stephen kick things off. But today’s episode is a little different — you’ve got me in the driver’s seat.

And I’ve got my strategic co-pilot joining me — Erik Jensen, our Chief Strategy Officer. Erik and I are in the trenches every single day w...

Why does business development feel so much heavier than it did even a year ago?

Biz dev pipelines feel fragile. Opportunities stall unless the founder is in the room. New hires struggle to deliver results. And after a while, agency leaders start to wonder: “Is it just us?”

It’s not you. It’s distrust.

In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the first brick in The Trust Architecture™ — a 60-minute sess...

So many agency owners struggle with building a steady, profitable biz dev engine that doesn’t leak time, energy, money — and most importantly — opportunity. 

What if the biggest culprit isn’t the volume of your outreach, the size of your list, or even your pitch? 

What if the leaks are about something far more fundamental — understanding?

Working alongside agencies, we too often find their ideal client profiles aren’t nearly as sha...

Today’s episode of Sell With Authority tackles a question that comes up almost every time I sit down with an agency owner:

Why does biz dev feel harder than it used to?

If your sales pipeline feels heavier, slower, or tougher to move than it did even a year ago — you’re not imagining things.

Agency optimism has dropped from nearly three-quarters of leaders feeling confident about growth…to less than half. Two-thirds of agencies los...

What if business development for your agency didn’t feel like chasing?

Or pitching?

Or trying to convince someone to say yes?

What if instead — you had a process of building trust so strong that your prospects convinced themselves?

That’s what this solocast is all about.

In this episode, Stephen Woessner, CEO of Predictive ROI, unpacks our three-part “Trust Architecture” that our team uses to help prospective clients move from curi...

Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks?

If selling feels harder than it should, the problem might not be your effort — it could be your leverage.

You don’t need another tool. Or another platform.

Or another shiny object promising quick wins.

What you need is a multiplier.

Something that helps you mul...

Before I introduce you to our very special guest expert today, I want to ask you a question. I encourage you to give it some real, thoughtful consideration.

What if the real reason your agency’s sales pipeline feels stalled has nothing to do with lead flow, your niche, or your team?

What if you’re not actually missing content?

You’re not missing knocks on the door.

You’re not missing invitations to the right room at the right time ...

Before we dive into today’s episode of Sell With Authority, I want to make sure you know about our July Intensive.

Every March, July, and November we gather our Predictive ROI clients together for a 2-day event we call the Intensive. It’s a private, client-only event — but we always hold a few guest seats open.

Our July Intensive is happening Wednesday and Thursday, July 30th and 31st, from 8:30 a.m. to 12 noon Central — and it’s 1...

For this episode of Sell With Authority, we’re doing something a little different — and I’m excited to share it with you.

In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you do — at a premium price — to right-fit clients.

We dig into why being ridiculously specific about who you serve is the not-so-secret w...

For this episode of Sell With Authority we’re zeroing in on something every agency needs — trust at scale.

Not vanity metrics. Not louder messaging in an already crowded feed.

Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you’re the expert worth hiring.

The noise isn’t going away. And if you’ve been putting in the work — creating content, showing up on the right chann...

Have you and your team started putting in the work to go narrow — made the commitment to niche down because that’s where the gold is?

You’ve updated your positioning. Your message is feeling more dialed in than ever. And maybe you’ve even started saying “no” to wrong-fit clients. Awesome!

But — your sales pipeline still feels a little unpredictable. Or, you’re doing all the right things but your content isn’t converting — and your ...

Before I introduce our guest experts for today’s episode, I want to zero in on a problem that’s been coming up more and more in conversations with agency leaders. It’s a pain that sounds like this:

“We used to have a strategic seat at our client’s table. They trusted our advice. They valued our expertise. Pricing wasn’t an issue. We felt like a true partner. But somewhere along the way, that shifted — and now we’re stuck reacting i...

I’m excited to welcome our guest expert to this episode of Sell With Authority, Mark Duval. If this is your first introduction to Mark — he founded The Duval Partnership back in 2007 and brings over 25 years of client-direct biz dev experience to the table. Mark and his team specialize in helping agencies design and implement smart, strategic growth initiatives — from new client acquisition to organic growth and diversification.

Wh...

Before we hit record on today’s episode of Sell With Authority, my team and I went deep. We poured over research, we sifted through data, and we asked ourselves a simple question:

What do agency leaders need most right now?

Agency leaders who’ve done the hard work to niche down, to plant your flag, to be known for something — but your content still isn’t converting the way it should — we built this episode for you.

Across the agenc...

Welcome to the Sell With Authority podcast. I’m Erik Jensen, co-owner and Chief Strategy Officer here at Predictive ROI.

If you’ve been a longtime listener, you might be wondering, where’s Stephen’s voice?

Don’t worry, there hasn’t been a coup. This isn’t a mutiny. Stephen’s daughter is graduating, and we lovingly kicked him off the mic for the next few weeks so he can fully enjoy that special time with his family. We miss him — bu...

Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro?

I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovingly kicked him off the mic for a few weeks so he can soak up that family time.

Today...

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family.

I’m Hannah Roth, Director of Strategy and mad scientist here at Predictive ROI and I’m stepping in as you...

Welcome to Sell With Authority! I’m Hannah Roth, Director of Strategy and resident mad scientist here at Predictive ROI. And before you double-check your podcast app — yes, you are in the right place.

If you’ve been a longtime listener, you’re probably used to hearing Stephen kick things off. But today, I’ve hijacked the mic for a good reason. Stephen’s daughter is about to graduate; CONGRATS to the whole Woessner crew!

We’ve gentl...