Sell With Authority

Today's episode of Sell With Authority is part of our special series on trust and distrust inside the agency sales process. Over the last several weeks, you've heard from agency leaders who are willing to lean into this issue — honestly, transparently, and without shortcuts.

When trust is present, the pipeline flows. Right-fit prospects show up prepared. Momentum builds.

But when trust is missing, everything slows down. Friction in...

This episode of Sell With Authority is about being more human — not as a tagline, not as a brand promise — but as the way forward.

Right now, I'm hearing the same thing from agency leaders, marketers, and business owners everywhere:

"Our marketing doesn't work like it used to."

We're in the middle of a fundamental shift. A power shift. Our guest today calls it The Third Rebellion — a moment where customers, not companies, control t...

Before I introduce our very special guest experts joining this episode of Sell With Authority, I want you to pause and consider something.

What if the reason you're not winning more new business has very little to do with your talent…
your portfolio…or even your credentials?

What if the pitch you're preparing is focused on the wrong thing?

Here's the hard truth: winning pitches aren't about you.

In their outstanding new book, It's ...

Today's episode of Sell With Authority is another powerful installment in our special series on trust and distrust inside the agency sales process.

Our special guest expert is Sharon Petry, President of Vision Creative Group, a full-service creative agency that has been helping clients "make penguins fly" for almost 40 years.

Sharon has worn just about every client-service hat there is — from account coordinator and new business de...

Today's episode of Sell With Authority marks an exciting milestone in our special series on trust and distrust in the agency sales process.

Over the last several episodes, you've heard from agency leaders who've generously shared how they work to build trust — through their content, through the relationships they nurture, and through the way they lead their teams.

For today's conversation, we're moving into the next evolution of th...

This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process.

You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community.

As we've seen ti...

This episode of Sell With Authority is another part of our very special series on trust — and distrust — in the agency sales process.

You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll soon be sharing with our community.

As we've seen ti...

This episode of Sell With Authority is part of our special series exploring one of the most vital dynamics inside every agency's sales process: trust and distrust.

You've been hearing from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll be sharing with our co...

Today's episode is part of our special series exploring one of the most vital dynamics inside every agency's sales process: trust and distrust.

Over the coming weeks, you'll hear from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll be sharing with our communi...

Today's episode is part of our special series exploring one of the most critical — and sometimes challenging — dynamics inside the agency sales process: trust and distrust.

Over the coming weeks, you'll hear from agency leaders who are leaning into this issue — sharing real stories, lessons learned, and how they're building trust at every stage of their business development journey.

These conversations are more than just episodes. ...

I am super excited about today's episode of Sell With Authority — it's a really special one. We're kicking off a brand-new series we're creating here on the show.

Over the next several weeks, you're going to hear from agency leaders who will share their insights and experiences around one of the most pressing issues in biz dev today: trust and distrust — and how both shape the agency sales process.

If you've been part of our commun...

You've built trust — now it's time to protect it.

In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the second brick in The Trust Architecture™ — a conversation that we call "Align & Prescribe."

If the "Help Me Understand" session (Episode 176) is about earning trust, then Align & Prescribe is about keeping it.

Align & Prescribe is where we introduce a visual diagnostic called The Focus Finder — a framework tha...

For this episode of Sell With Authority I am thrilled to bring you Part 2 of my interview with Dr. Mark Young, Founder and CEO of Jekyll+Hyde Labs.

During Part 1, Mark dropped a rock-solid challenge: "What are you teaching — and not doing yourself?"

He reminded us that fear-based choices dilute our value. But when we decide from opportunity and cut what anyone else can do — that's where real progress starts.

Mark reframes selling w...

I want you to think about this question for today's episode of Sell With Authority: what's the real cost of saying "yes"?

Every time you add another service, take on an iffy-fit client, or chase a trend just because "every agency is doing it" — you're adding more weight onto your team.

At first it doesn't feel heavy, but over time the load builds. And eventually, growth stalls — not because you're not working hard enough, but becau...

Today's episode of Sell With Authority is a special encore with one of our rock solid awesome guests — Tom Martin, Founder and President of Converse Digital.

For more than 30 years, Tom's been helping startups, agencies, and global brands revolutionize how they sell. He's the author of The Invisible Sale, creator of the Painless Prospecting program, and a keynote speaker you've likely seen at Build a Better Agency, Content Marketin...

Today's episode of Sell With Authority is a special follow-up to my recent conversation with Don Yaeger about his new book, The New Science of Momentum.

In that episode, Don gave us a masterclass on how momentum acts as the "great exaggerator" — multiplying your wins when things are going well, or magnifying your challenges when they're not.

We're continuing that conversation with Don's co-author Dr. Bernard Banks, or Bernie, as mo...

Welcome to Sell With Authority — I'm Hannah Roth, Director of Strategy here at Predictive ROI — and your resident mad scientist. If you've been around a while, you're probably used to hearing Stephen kick things off. But today's episode is a little different — you've got me in the driver's seat.

And I've got my strategic co-pilot joining me — Erik Jensen, our Chief Strategy Officer. Erik and I are in the trenches every single day w...

Why does business development feel so much heavier than it did even a year ago?

Biz dev pipelines feel fragile. Opportunities stall unless the founder is in the room. New hires struggle to deliver results. And after a while, agency leaders start to wonder: "Is it just us?"

It's not you. It's distrust.

In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the first brick in The Trust Architecture™ — a 60-minute sess...

So many agency owners struggle with building a steady, profitable biz dev engine that doesn't leak time, energy, money — and most importantly — opportunity. 

What if the biggest culprit isn't the volume of your outreach, the size of your list, or even your pitch? 

What if the leaks are about something far more fundamental — understanding?

Working alongside agencies, we too often find their ideal client profiles aren't nearly as sha...