Sell With Authority

Today's episode is part of our special series exploring one of the most vital dynamics inside every agency's sales process: trust and distrust.

Over the coming weeks, you'll hear from agency leaders who are leaning into this issue head-on. These conversations are not only timely — they're also forming the research foundation for my next book, The Trust Architecture, and a new series of Field Guides we'll be sharing with our communi...

Today's episode is part of our special series exploring one of the most critical — and sometimes challenging — dynamics inside the agency sales process: trust and distrust.

Over the coming weeks, you'll hear from agency leaders who are leaning into this issue — sharing real stories, lessons learned, and how they're building trust at every stage of their business development journey.

These conversations are more than just episodes. ...

I am super excited about today's episode of Sell With Authority — it's a really special one. We're kicking off a brand-new series we're creating here on the show.

Over the next several weeks, you're going to hear from agency leaders who will share their insights and experiences around one of the most pressing issues in biz dev today: trust and distrust — and how both shape the agency sales process.

If you've been part of our commun...

You've built trust — now it's time to protect it.

In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the second brick in The Trust Architecture™ — a conversation that we call "Align & Prescribe."

If the "Help Me Understand" session (Episode 176) is about earning trust, then Align & Prescribe is about keeping it.

Align & Prescribe is where we introduce a visual diagnostic called The Focus Finder — a framework tha...

For this episode of Sell With Authority I am thrilled to bring you Part 2 of my interview with Dr. Mark Young, Founder and CEO of Jekyll+Hyde Labs.

During Part 1, Mark dropped a rock-solid challenge: "What are you teaching — and not doing yourself?"

He reminded us that fear-based choices dilute our value. But when we decide from opportunity and cut what anyone else can do — that's where real progress starts.

Mark reframes selling w...

I want you to think about this question for today's episode of Sell With Authority: what's the real cost of saying "yes"?

Every time you add another service, take on an iffy-fit client, or chase a trend just because "every agency is doing it" — you're adding more weight onto your team.

At first it doesn't feel heavy, but over time the load builds. And eventually, growth stalls — not because you're not working hard enough, but becau...

Today's episode of Sell With Authority is a special encore with one of our rock solid awesome guests — Tom Martin, Founder and President of Converse Digital.

For more than 30 years, Tom's been helping startups, agencies, and global brands revolutionize how they sell. He's the author of The Invisible Sale, creator of the Painless Prospecting program, and a keynote speaker you've likely seen at Build a Better Agency, Content Marketin...

Today's episode of Sell With Authority is a special follow-up to my recent conversation with Don Yaeger about his new book, The New Science of Momentum.

In that episode, Don gave us a masterclass on how momentum acts as the "great exaggerator" — multiplying your wins when things are going well, or magnifying your challenges when they're not.

We're continuing that conversation with Don's co-author Dr. Bernard Banks, or Bernie, as mo...

Welcome to Sell With Authority — I'm Hannah Roth, Director of Strategy here at Predictive ROI — and your resident mad scientist. If you've been around a while, you're probably used to hearing Stephen kick things off. But today's episode is a little different — you've got me in the driver's seat.

And I've got my strategic co-pilot joining me — Erik Jensen, our Chief Strategy Officer. Erik and I are in the trenches every single day w...

Why does business development feel so much heavier than it did even a year ago?

Biz dev pipelines feel fragile. Opportunities stall unless the founder is in the room. New hires struggle to deliver results. And after a while, agency leaders start to wonder: "Is it just us?"

It's not you. It's distrust.

In this solocast, Stephen Woessner, CEO of Predictive ROI, breaks down the first brick in The Trust Architecture™ — a 60-minute sess...

So many agency owners struggle with building a steady, profitable biz dev engine that doesn't leak time, energy, money — and most importantly — opportunity. 

What if the biggest culprit isn't the volume of your outreach, the size of your list, or even your pitch? 

What if the leaks are about something far more fundamental — understanding?

Working alongside agencies, we too often find their ideal client profiles aren't nearly as sha...

Today's episode of Sell With Authority tackles a question that comes up almost every time I sit down with an agency owner:

Why does biz dev feel harder than it used to?

If your sales pipeline feels heavier, slower, or tougher to move than it did even a year ago — you're not imagining things.

Agency optimism has dropped from nearly three-quarters of leaders feeling confident about growth…to less than half. Two-thirds of agencies los...

What if business development for your agency didn't feel like chasing?

Or pitching?

Or trying to convince someone to say yes?

What if instead — you had a process of building trust so strong that your prospects convinced themselves?

That's what this solocast is all about.

In this episode, Stephen Woessner, CEO of Predictive ROI, unpacks our three-part "Trust Architecture" that our team uses to help prospective clients move from curi...

Is your team producing solid content… nurturing leads… showing up consistently in all the right ways — but your sales pipeline still feels like a big pile of question marks?

If selling feels harder than it should, the problem might not be your effort — it could be your leverage.

You don't need another tool. Or another platform.

Or another shiny object promising quick wins.

What you need is a multiplier.

Something that helps you mul...

Before I introduce you to our very special guest expert today, I want to ask you a question. I encourage you to give it some real, thoughtful consideration.

What if the real reason your agency's sales pipeline feels stalled has nothing to do with lead flow, your niche, or your team?

What if you're not actually missing content?

You're not missing knocks on the door.

You're not missing invitations to the right room at the right time ...

Before we dive into today's episode of Sell With Authority, I want to make sure you know about our July Intensive.

Every March, July, and November we gather our Predictive ROI clients together for a 2-day event we call the Intensive. It's a private, client-only event — but we always hold a few guest seats open.

Our July Intensive is happening Wednesday and Thursday, July 30th and 31st, from 8:30 a.m. to 12 noon Central — and it's 1...

For this episode of Sell With Authority, we're doing something a little different — and I'm excited to share it with you.

In a recent conversation I had with Jason Swenk on his podcast Smart Agency Masterclass we got laser-focused on some things that are critical if you want to sell more of what you do — at a premium price — to right-fit clients.

We dig into why being ridiculously specific about who you serve is the not-so-secret w...

For this episode of Sell With Authority we're zeroing in on something every agency needs — trust at scale.

Not vanity metrics. Not louder messaging in an already crowded feed.

Real credibility — earned in public — where your right-fit clients are watching, judging, and deciding whether you're the expert worth hiring.

The noise isn't going away. And if you've been putting in the work — creating content, showing up on the right chann...

Have you and your team started putting in the work to go narrow — made the commitment to niche down because that's where the gold is?

You've updated your positioning. Your message is feeling more dialed in than ever. And maybe you've even started saying "no" to wrong-fit clients. Awesome!

But — your sales pipeline still feels a little unpredictable. Or, you're doing all the right things but your content isn't converting — and your ...