Sell With Authority

Sell With Authority

The Sell with Authority Podcast is all about helping marketing agencies sell more of what they do for a higher price. How do you attract a steady stream of well-prepared prospects into your sales pipeline? How do you step away from the sea of competitors so you stand out? How do you price your services? How do you get clients to say yes to your proposal? Each episode contains valuable insights, recommendations, and tangible examples of best practices — not theoretical prose. Every step — every tool you need to establish your authority position, to grow and nurture your audience, and to sell more of what you do is all here in full transparency. The podcast is hosted by Stephen Woessner, CEO of Predictive ROI. And — Drew McLellan, CEO of Agency Management Institute and co-author with Stephen of the book “Sell with Authority”, will be a frequent guest expert and contributor.

Episodes

July 2, 2025 39 mins

Have you and your team started putting in the work to go narrow — made the commitment to niche down because that’s where the gold is?

You’ve updated your positioning. Your message is feeling more dialed in than ever. And maybe you’ve even started saying “no” to wrong-fit clients. Awesome!

But — your sales pipeline still feels a little unpredictable. Or, you’re doing all the right things but your content isn’t converting — and your ...

Mark as Played

Before I introduce our guest experts for today’s episode, I want to zero in on a problem that’s been coming up more and more in conversations with agency leaders. It’s a pain that sounds like this:

“We used to have a strategic seat at our client’s table. They trusted our advice. They valued our expertise. Pricing wasn’t an issue. We felt like a true partner. But somewhere along the way, that shifted — and now we’re stuck reacting i...

Mark as Played

I’m excited to welcome our guest expert to this episode of Sell With Authority, Mark Duval. If this is your first introduction to Mark — he founded The Duval Partnership back in 2007 and brings over 25 years of client-direct biz dev experience to the table. Mark and his team specialize in helping agencies design and implement smart, strategic growth initiatives — from new client acquisition to organic growth and diversification.

Wh...

Mark as Played

Before we hit record on today’s episode of Sell With Authority, my team and I went deep. We poured over research, we sifted through data, and we asked ourselves a simple question:

What do agency leaders need most right now?

Agency leaders who’ve done the hard work to niche down, to plant your flag, to be known for something — but your content still isn’t converting the way it should — we built this episode for you.

Across the agenc...

Mark as Played

Welcome to the Sell With Authority podcast. I’m Erik Jensen, co-owner and Chief Strategy Officer here at Predictive ROI.

If you’ve been a longtime listener, you might be wondering, where’s Stephen’s voice?

Don’t worry, there hasn’t been a coup. This isn’t a mutiny. Stephen’s daughter is graduating, and we lovingly kicked him off the mic for the next few weeks so he can fully enjoy that special time with his family. We miss him — bu...

Mark as Played

Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro?

I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovingly kicked him off the mic for a few weeks so he can soak up that family time.

Today...

Mark as Played

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family.

I’m Hannah Roth, Director of Strategy and mad scientist here at Predictive ROI and I’m stepping in as you...

Mark as Played

Welcome to Sell With Authority! I’m Hannah Roth, Director of Strategy and resident mad scientist here at Predictive ROI. And before you double-check your podcast app — yes, you are in the right place.

If you’ve been a longtime listener, you’re probably used to hearing Stephen kick things off. But today, I’ve hijacked the mic for a good reason. Stephen’s daughter is about to graduate; CONGRATS to the whole Woessner crew!

We’ve gentl...

Mark as Played

I’m super excited to welcome our guest expert today, Natalie Henley. If this is your first introduction to Natalie — she’s the CEO and Owner of Volume 9 Digital. She’s also a sharp speaker, trainer, and consultant.

But more importantly — Natalie is right in the thick of it.

She’s not just running the agency — she’s leading ops and sitting in the strategic seat with clients. She’s hands-on, gathering insights, solving real business ...

Mark as Played

I am beyond over the moon excited to have our very special guest expert on this episode of Sell With Authority, Laurie Mikes.

Laurie is the Chief Operating Officer of the Second Wind Agency Network, where she oversees daily operations and works closely with Second Wind’s member agencies. That gives her an incredible pulse on the industry — she truly has her finger on the trends, the challenges, and the opportunities agency owners a...

Mark as Played

I’m excited to welcome our guest expert to the podcast today, Tim Kilroy.

If this is your first time being introduced to Tim — he’s the Founder of Build Your Agency Better, where he helps agencies fix what’s broken and grow the right way. He’s been in the trenches, he’s led from the front — and he knows his stuff when it comes to agency growth.

I invited Tim to join me today because I wanted to dig into his perspectives around agen...

Mark as Played

Now — more than ever — it’s time to double down on nurturing your leads with excellence, so you can sell more of what you do.

Back in Episode 131 of the podcast my business partner and Predictive’s Chief Strategy Officer, Erik Jensen, dropped some serious wisdom about how uncertainty kills sales.

He laid out how showing up consistently — for your audience, for your right-fit prospects, for your clients — with helpful, relevant cont...

Mark as Played

Before I introduce you to our special guest expert today, I want to take a moment to share some context I think will tee up today’s topic — and why we wanted to have this conversation.

Right now, 70% of business leaders rank “showing care” as a top priority — but many of them struggle with how to express “care” effectively.  

If you’re looking for strategies to make your agency an easy yes for your right-fit prospects — or how to g...

Mark as Played

Before I introduce you to today’s guest, I want to take a quick moment to share a recap from our recent 2-day Intensive that we hosted for Predictive clients and guests on March 19th and 20th.

If you’re not familiar with our Intensives, three times a year — March, July, and November — we bring our Predictive clients together on Zoom for what we call the “2-day Intensive.” It’s where we pull back the curtain on Predictive’s best str...

Mark as Played

I’m over the moon excited for today’s conversation because we have a special encore guest joining us — the absolutely brilliant Dia Bondi.

If you’re meeting Dia for the first time, here’s what you need to know — she works with senior leaders, founders, and ambitious professionals to help them find their voice and lead with it. She’s helped her clients secure hundreds of millions of dollars in decisions and resources that have shape...

Mark as Played

I am thrilled to introduce my guest expert for this episode of Sell With Authority, Taylor McMaster. She is the Founder and CEO of DOT & Company, where they specialize in helping agencies take exceptional care of their clients so agency owners can stay focused on what truly moves the needle — like growing the shop.

Taylor is an expert in account management. She knows all the big and small details that make an excellent account mana...

Mark as Played

If you’ve been here before, you know at Predictive we’re all about helping agency owners sell more of what they do for a higher fee. That’s why I’m super excited for today’s conversation — because I have the privilege of introducing you to our guest expert, John Heenan.

If this is your first time meeting John — he’s an agency new business expert who rolls up his sleeves and works directly with small to mid-size agencies to refine t...

Mark as Played

I am over the moon excited to have today’s brilliant guest expert returning to this episode of Sell With Authority. If you’re meeting Marcel Petitpas for the first time — he was my guest generously sharing his wisdom in episodes 95 and 111 of the SWA podcast. He’s off the charts awesome!

If you don’t already know Marcel, he’s the CEO and Co-Founder of Parakeeto — and an expert on agency profitability.

Today, we dive deep into a cri...

Mark as Played

I am super thrilled to welcome back today’s encore guest, Karl Sakas. If this is your first time meeting Karl, he was the brilliant guest expert back in Episode 79 of Sell With Authority, where we dug into his expertise on helping agencies work less and earn more.

In that episode, Karl and I broke down three key pieces of the biz dev process — niche, refining and delegating. In this encore interview, we take it further. We peel bac...

Mark as Played

Here at Predictive, we’re all about sharing the strategies and frameworks that help agency owners sell more of what you do — with confidence and authority.

That’s why I’m thrilled to welcome our guest expert, Scott Ramey, to this episode of Sell With Authority. Scott is a sales expert with 30 years in the trenches, and former Fortune 500 C-suite executive with more than $100 billion of sales under his belt. Today, Scott is the Foun...

Mark as Played

Popular Podcasts

    United States of Kennedy is a podcast about our cultural fascination with the Kennedy dynasty. Every week, hosts Lyra Smith and George Civeris go into one aspect of the Kennedy story.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

    Crime Junkie

    Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.