Seller Sessions Amazon FBA and Private Label

Seller Sessions Amazon FBA and Private Label

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon in the UK to provide webinar content for their 3rd party sellers. Each year he hosts Seller Sessions Live the annual conference for Amazon Sellers in the UK, bringing the worlds best speakers on the cutting edge of marketing on and off Amazon. He is also the founder of SellerPoll, the official annual awards for Amazon Sellers and Brands.

Episodes

June 13, 2025 60 mins

Main Image Monthly - AI Innovations on Seller Sessions


A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies.


Episode Summary

This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering custom...

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Amazon Sellers Special :The Future of AI and Software Innovation
 
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In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data.

🧠 Understanding Buyer Psychology with AI

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In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight:

“You're taking on their pressure too — to turn the ship.”

He reflects on how experience helps determine what truly works and what...

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In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape.


🔥 Key Topics & Insights

The Brutal Shift in the Agency Landscape

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The Impact of AI on the Amazon Community

In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian’s in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation.

⚡ AI's Disruption in Design...

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March 21, 2025 56 mins

Broad Match Show - Who Hates Rufus?

 
Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of r...
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    Kevin King: Conference Season, Networking & The State of Amazon Selling

    The King is Back!

    Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling...
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    Main Image Monthly: Click-through Rate DOUBLED from 7% to 14%


    The team is back for Main Image Monthly, diving into the art a...
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    Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys

     
    In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear ...
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    Seller Sessions Live Behind The Scenes: New Format & Event Breakdown

    Inside Seller Sessions: A Deep Dive Into the Experience

    Welcome back to Seller Sessions! Here's a behind-the...
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    How a Former Pro Gambler Built an 8-Figure Amazon Empire

     
    In this in-depth conversation, Sim shares his unique transition from professional poker and sports betting into the wo...
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    All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire

     
    In this episode, we take a deep dive into the journey of Andri Sadlak, a name well-known in...
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    7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment

    Episode Summary:

    Welcome to Seller Sessions! In this episode, host Adam Heist interviews Maxwell Sigurdson...
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    In-Depth with 7-Figure Amazon Seller Matt Kostan

    In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan, a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond. From selling on Groupon t...
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    January 31, 2025 58 mins

    This is a conversation we had with Max and Jo from The New Frontier Podcast, but we felt it needed to be more widely available. In this episode, we dive deep into Amazon’s RUFUS Blueprint—a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and click training data, and how sellers can future-proof their listings. If you're serious a...

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    Buying Back the Brand - The Story of Beast Gear with Ben Leonard

     
    Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey ...
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    Behind the Scenes of Live Image Optimization

     
    Host: Danny McMillan
    Guests: Dorian, Sim,...
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    January 9, 2025 44 mins

    Cracking Rufus and the Story Behind The Blueprint

     

    Welcome to this special edition of Seller Se...
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    December 28, 2024 19 mins

    Trump’s Tariffs for Amazon Sellers

    Welcome back to Seller Sessions, where we dive deep into e-commerce strategies to help sellers thrive. This episode features the returning expert Kian Gulzari, sharing actionable insights on how to navigate the recent tariff threa...
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