Lee Salz is the founder and CEO of Sales Architects®, a globally recognized sales management strategist, bestselling author, and keynote speaker. Widely respected for challenging outdated sales methods, Lee equips organizations with powerful sales strategies, playbooks, and processes that drive explosive, profitable growth.
His insights have helped hundreds of companies differentiate themselves and develop world-class salesforces. As the author of several bestsellers—including Sales Differentiation and his latest, The First Meeting Differentiator—Lee is on a mission to transform how companies approach sales conversations, starting with the very first meeting.
SHOW SUMMARY
In this episode of Selling from the Heart, Larry Levine and Darrell Amy welcome back Lee Salz for an insightful conversation about the critical role of the first meeting in the sales journey.
They explore what it means to sell from the heart—leading with authenticity, human connection, and emotional awareness. Lee explains why most sales professionals fail to differentiate themselves early on and how to fix it.
From practical strategies to ask emotive questions, to why you should always end meetings with clear next steps, this episode is a goldmine of advice for sales professionals who want to build deeper trust, deliver meaningful value, and win more deals.
KEY TAKEAWAYS
- Authenticity wins — make people feel seen, heard, and valued.
- Meaningful value comes from understanding the client’s emotional and strategic needs.
- Emotions drive decisions, but most sellers only use logic—learn how to tap into both.
- Differentiate in the first meeting by asking better questions and leading with empathy.
- Clarity matters — end every meeting with clear next steps and a follow-up.
- Language is powerful — say “investing time,” not “spending time.”
HIGHLIGHT QUOTES
Person before prospect. Until you understand them as a person, you can’t possibly have them as a prospect.
Don’t forget to say: ‘Thank you for investing time with me today.’ Not spending time, nvesting it.
People buy based on emotion and justify their decisions with logic—but nobody’s doing it.
The problem with your case is it’s all facts, no heart—and the jury isn’t buying it.
📌 FOLLOW THE CONVERSATION
Connect with Lee Salz:
➡️Lee's LinkedIn: https://www.linkedin.com/in/leesalz/
Learn more about Darrell and Larry:
➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/
➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/
➡️Website: https://www.sellingfromtheheart.net
ADDITIONAL RESOURCES
Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!
Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on Audible! Transform your sales approach with insights that matter.
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