Secrets Every Salesperson Needs to Know featuring Stephen M. R. Covey

Stephen M. R. Covey is a globally recognized speaker and author specializing in trust and leadership. He is the bestselling author of The SPEED of Trust and Trust & Inspire: How Truly Great Leaders Unleash the Greatness in Others. As the former President and CEO of Covey Leadership Center, he helped transform the organization into a global leadership development firm. Covey holds an MBA from Harvard Business School and is the son of the late Stephen R. Covey, author of The 7 Habits of Highly Effective People. His expertise on trust and leadership has influenced organizations worldwide.

SHOW SUMMARY

In this episode of the Selling from the Heart Podcast, hosts Larry Levine and Darrell Amy welcome Stephen M. R. Covey to explore the critical role of trust in sales and leadership. Covey, a trust expert and bestselling author, shares key insights from The Speed of Trust and Trust & Inspire, emphasizing how sales professionals can intentionally build trust with their clients and teams. The discussion highlights the four key elements of trust—integrity, intent, capabilities, and results—and how these factors shape long-term relationships in sales. Covey also breaks down the difference between motivation and inspiration, urging sales leaders to inspire rather than just motivate. This episode is a masterclass in authenticity, leadership, and relationship-building for sales professionals.

KEY TAKEAWAYS

• Trust is the foundation of sales success – Authenticity, integrity, and alignment between words and actions build strong professional relationships.
• Self-trust is the first step – Sales professionals must trust themselves before they can earn trust from others.
• Trust should be intentional – It’s not just a byproduct of good relationships; it should be a deliberate and strategic focus.
• Inspiration vs. Motivation – Leaders should inspire their teams by connecting to purpose and meaning, rather than relying solely on external motivation.
• Reputation matters – Having a reputation for trust and authenticity creates a lasting competitive advantage in sales.
• The Mirror Question – Ask yourself, "Do I trust myself? Do I give others a person they can trust?"

HIGHLIGHT QUOTES

"Trust is the currency of sales." – Stephen M. R. Covey

"Make, keep, and repeat commitments to build trust." – Stephen M. R. Covey

"Inspiration is the new competitive advantage." – Stephen M. R. Covey

"Trust is built intentionally, not accidentally." – Stephen M. R. Covey

"Self-trust is the foundation for all trust." – Stephen M. R. Covey

📌FOLLOW THE CONVERSATION

Connect with Stephen Mr. R. Covey

➡️https://www.linkedin.com/in/stephen-m-r-covey-6400191a5/

Learn more about Darrell and Larry:  

➡️Darrell's LinkedIn: https://www.linkedin.com/in/darrellamy/

➡️Larry's LinkedIn: https://www.linkedin.com/in/larrylevine1992/

➡️Website: https://www.sellingfromtheheart.net

ADDITIONAL RESOURCES

Explore the secrets of heart-centered leadership and thriving workplace cultures with Culture from the Heart Podcast—nominate a visionary CEO at www.culturefromtheheart.com!

Listen to Larry Levine’s Bestselling Book — Selling in a Post-Trust World! Now available on