Before your first sip of coffee, 75 % of Auto-Trader shoppers have already picked their dealer - will it be you?
In this episode, Harry Bott - Co-founder of the industry's #1 call-tracking platform, Mediahawk - breaks down the "48-hour window" that decides 75 % of your digital leads.
I ask Harry exactly how top dealerships capture, coach and convert those calls.
In this episode you'll learn:
- The single objection-handling phrase Harry's AI flagged as a "profit killer" (and what to say instead)
- How to slice every inbound call into coachable micro-moments, without drowning your team in data
- Real client case study: from 29 % to 67 % appointment set-rate in one month
- A zero-cost script tweak that turns "just looking, mate" into booked test-drives
If you sell cars, manage a team, or simply need more deals from the leads you already pay for, hit play.
About Symco Training:
Symco Training was founded in 2000 by Simon Bowkett and it was his belief that the business had to offer its clients something different. That difference was clear to Simon from his days in the dealership when he experienced many sales trainers who had all the answers, but were unable, unwilling or both to actually show the delegate how they could be implemented. It remains the ethos of the business today. You see, Symco only employ trainers that are committed to delivering not only in spiring and insightful training, but are equally as happy to demonstrate these skills and techniques with real customers in your own showroom. We believe in order for sales training to be effective and in Simon's words 'real world', it needs to be tried and tested in the only place it matters the showroom floor. There is no room for theory when your goals are for your team to sell more cars, hours or parts and retain more profit. In dealerships around the world the focus applied by many of the sales executives is to try and sell a deal. Symco spec
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