How Malcolm Beatty's One-Acre Dealership Wins with a Better Website, Simple Photos and 1,500 Google Reviews

In this follow-up chat, Simon sits down again with Malcolm Beatty of MB Motors in Northern Ireland.

They talk through the practical things that keep a small, independent site busy:

• Building the right website – why Malcolm walked away from a free template, paid for a fully custom design and ended up with an award-winning website.
  
  
• Indoor photo booth – one set of lights, one background, and every car looks the same online, whatever the weather.
  
  
• Getting reviews the easy way – a printed QR code on the desk means most buyers leave a Google review before they drive off. They've passed 1,500 reviews at 4.8/5.
  
  
• Looking after staff – a small on-site gym, go-kart nights and "Employee of the Month" bonuses help keep a 15-person team pulling in the same direction.
  
  
• Hiring by video – every applicant records a short clip; it weeds out time-wasters and shows who's comfortable on camera for walk-around videos.
  
  
• Warranty and goodwill – how the team deals with the odd used-car problem and why a polite customer usually gets extra help.
  
  
• Stock decisions – why they've parked most Land Rovers for now, and what would have to change before they start buying EVs in volume.
  

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