Serve Scale Soar®
Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle. Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will give you the inspiration and tools you need to grow your business. This includes your host Brandi Mowles - who went from bankruptcy to growing a multi-million dollar profitable business in just 2 years.
Episodes
As entrepreneurs, it's common to find ourselves flooded with innovative ideas, each one brimming with potential and promise. However, reality often sets in after the initial burst of enthusiasm, leaving us either overwhelmed, burnt out, or struggling to prioritize what truly matters. This week, I’m introducing the concept of a "parking lot system," a powerful technique to avoid overwhelm and hone in on the projects t...
This week, I’m sharing my story of how my husband and I made a big move from Florida to Georgia, embracing new beginnings and creating the life we truly wanted. What began as listing our house in Florida turned into a series of unexpected yet serendipitous events that led us to our dream home in Georgia. Our experience is a testament to the power of intuition, letting go of control, and embracing change wholeheartedly.
Top...
As summer approaches, many entrepreneurs find themselves dreading the juggling act of running a business while wanting to prioritize family time. However, it doesn't have to be a choice between business success and family memories. Business strategist and mom of three, Nicole Culver, shares her insights on how to set up your summer for success while making time for family and still achieving your business goals.
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Client onboarding is a crucial, yet time-consuming part of being a freelancer or running an ad management business. When multiple clients are coming in simultaneously, it can be overwhelming to handle all the moving pieces. Onboarding brings mixed emotions - the joy of a growing client base and revenue, but also the stress of managing multiple clients at once. This week, I’m presenting a game-changing approach that will revolutioni...
Feeling overwhelmed is a common experience for many people, especially those juggling various responsibilities such as parenting, entrepreneurship, and personal goals. This week, I break down a 4-step process to navigate overwhelm and turn it into actionable steps. By following this roadmap, individuals can transform their overwhelm into relief and empowerment, enabling them to make progress in their businesses and personal lives w...
In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance when it comes to tracking as a strategic tool without becoming overwhelmed by data. This episode explores the transformation of tracking from a potential trap that keeps one stuck to a tool for propelling a business forward...
In the competitive landscape of service-based businesses, offering packages that stand out and meet clients' needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today we are talking all about how to create purposeful service packages that deliver results and drive profitability.
Topics Covered In This Episode:
1. Creating...
In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making funnel, revealing that by doing so, ad managers can charge more, retain clients for longer periods, and make insightful decisions for audience targeting.
Topics Covered In This Episode:
1. The key to ch...
Have you ever found yourself looking for small changes that can make a significant impact on your personal life or business? In this week's episode of the podcast, the discussion is centered around the power of incorporating daily non-negotiables that have the potential to transform your life. I share my 5 daily non-negotiables, shedding light on the impact these habits have had on my personal growth, business development, and...
In a recent episode of the podcast, we chatted with Ashley Monk, CEO of Onya, an online advertising agency, and dove into the art of cold calling and strategies for successful outreach. Ashley's journey from starting her business at $500 per month to now charging over $10,000 per month offers valuable insights and strategies for entrepreneurs looking to master the art of cold calling.
Topics Covered In This Episode:
In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to ...
In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we’ll cover the five th...
Clear and effective communication is essential for the success of any business, especially when providing 1:1 services. Let’s explore what clear communication looks like and its critical role in creating thriving freelance and ad management businesses.
Communication breakdowns can lead to misunderstandings and frustrations for both the client and the service provider. To navigate this, we’ll go over a tried and tested communication...
Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising.
Topics Covered In This Episode:
- The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs.
- Emphasizes the significance of incorporating different typ...
As an ad manager, the career path can be a promising journey filled with opportunities for growth and advancement. In this episode, we will cover the various levels of the ad management career path, discussing the skills required, earning potential, and strategies for finding clients. Additionally, we will explore how ad managers can progress to the role of ad strategist and eventually transition into the position of a growth consu...
Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even more overwhelming when your project management syste...
Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affair with your own business.
Topics Covered In This Episode:
1. Brandi encourages ref...
As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think.
In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, the...
In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving.
In this week’s episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative p...
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