She Talks Business
Building a business is hard work and all encompassing. There’s no one size fits all, and no perfect way of doing things. She Talks Business dives into all aspects of what makes a business work—strategy, marketing, finance, operations and more. Many entrepreneurs fantasize about building a 7-figure business. But reaching that elusive milestone of success can seem unattainable. She Talks Business is a podcast that shares the strategies that are necessary to start and scale your business beyond 7 figures…and keep it there. Host Lisa Larter, is a serial entrepreneur who has built her own 7-figure business (twice), delves into the nitty-gritty with other business owners, experts, and some of her own clients to help you build a business that lasts—and one that can afford to pay you. If you’re a driven entrepreneur aiming to scale your business to the next level, this podcast is for you.
Episodes
AI isn’t the enemy. Indifference is.
This week, I’m diving into a topic that’s quietly sabotaging a lot of great businesses: trust. More specifically, how we’re eroding it every time we let AI pretend to be us.
I’ve seen it too many times lately, where auto-comments go wrong, written DMs and videos sound and look like they’ve been created by a robot, and marketers admit bots are handli...
Why Being Real Beats Being Perfect in the Age of AI
This week, I’m joined by one of the most respected voices in marketing today: Mark Schaefer. With 11 bestselling books under his belt, his latest being Audacious: How Humans Win in an AI-Marketing World, Mark has helped shape how some of the world’s biggest brands show up and stay human in an increasingly automated world.
In this conv...
Stop selling. Start caring. That’s how you win.
I opened LinkedIn, saw a connection request, accepted it, and BOOM! Within seconds, I got a sales pitch in my inbox. I just got pitch-slapped. And if you’re on social media, I know you’ve experienced this, too.
These messages are everywhere. They’re generic, impersonal, and painfully obvious in their intent. The people sending them aren’t l...
The 5/25 Rule: A Simple Strategy for Massive Success
Are you spreading yourself too thin, trying to do it all? Warren Buffett’s 5/25 Rule is a game-changer for entrepreneurs who want to stop chasing every idea and start making real progress. In this episode, I’m breaking down how this deceptively simple rule can help you hyper-focus on what truly matters in your business and eliminate distractions th...
Simple, Actionable Mindset Shifts to Up-Level Your Life and Business
This episode is short, packed with value, and filled with nine simple yet powerful lessons that have fueled my (and can fuel your) personal and professional success. These are the habits, mindset shifts, and investments that keep me moving forward, even when motivation ru...
What It Takes To Achieve Your Vision
Tune in to this episode of She Talks Business to learn my proven formula for achieving exponential growth, including the game-changing fourth element I’ve recently discovered. Drawing from my experiences over the past year, I am breaking down how these four fundamental pillars work together to create unstoppable momentum in your business.
You'll disc...
List-Building Tactics For Email Growth
So how do Tim Ferriss and James Clear do it? How do they get millions of people on their email lists and, most importantly, how do they keep people subscribed? I believe a small email list of engaged subscribers and active buyers outweighs a large email list any day, but we have a lot to learn from these two men’s strategies. Listen to this episode to hear which of their tactics I'm g...
Make this year the one you market yourself more than you ever have before with the help of AI
Class is in session - are you ready for your marketing efforts to be graded? This episode is all about creating a thorough marketing strategy with the 2025 landscape in mind.
Tune in as I walk you through my 10-question assessment to help you determine where your marketing efforts currently fal...
Our best video cheat codes to capture attention and answer the questions your audience is already asking.
In the final episode of our Strategic Marketing For Your Business series, we’re sharing our best advice on creating one of the most powerful types of content today—video.
First things first: You need a content plan
If you want to get the reps in and strengthen your ...
Learn how to plan, commit to, and produce a podcast to promote your thought leadership and expertise.
One of the telling signs someone is an expert in their field is if they are able to confidently chat about their topic of genius with little to no preparation. That's why I love to help my clients create podcast strategies to distribute their expertise through this powerful type of media.
Thought Leadership vs. Content Marketing: Fueling an audience who knows, likes, & trusts you
Let’s answer all of your questions about thought leadership! This week, we are diving into what it is, where it should go for your audience to find it, how to keep it safe, and how to repurpose it for your preferred social media channels. We even address a common misconception: the difference between thoug...
Take your website from good to Google-worthy.
Welcome back to the second episode of our “Strategic Marketing For Your Business” series where this week, Cass Bald, my Senior Team Manager, and I are talking you through our top 10 recommendations to start having your website work for you. Our discussion ranges from simple, quick fixes to more complex website maintenance, and we even dive into SEO tact...
Your customer experience starts with your positioning and messaging
Take a peek behind the curtain of what it's like to work with us as your marketing team! I'm here with my Senior Team Manager, Cass Bald. We're starting a new series where we walk you through five of the key elements of creating a marketing strategy for your business using the same strategy we would use. It’s called the Strategic M...
Navigating Transitions, Pivots, & Retirement of the Modern Entrepreneur
We are back with one of my favorite types of episodes - an Ask Me Anything! This week, Kathleen Mundy is taking over the microphone to guest-host and ask me all the questions she can about how I've approached the many pivots in my business, selling a business, and how to do it all with confidence.
Kathleen, a lo...
Capture Inspired Moments and Finally Finish Your Book
Welcome back Michelle Weger with our second podcast in a row with her! In the previous episode, we celebrated the release of her new book, Don't Snooze Your Dreams: Lessons from Life with Narcolepsy. Now, we're going to talk about how Michelle was able to write her book so quickly and even managed to get it published ahead of schedule.
Deconstruct the Fears Holding You Back
Welcome back for a very special episode! We're celebrating the release of Michelle Weger's book, Don't Snooze Your Dreams. Michelle and I have been working together for 7 years now, and I've seen her do some really hard things. I'm so proud of her for writing this book and sharing how she reframes fear to accomplish her dreams and helping you all do the same....
Add value to your user experience without alienating clients and prospects
It’s time for the finale of the Leveraging AI series with Mary Fearon! We're wrapping up with a final discussion on improving customer service with AI.
When to Start & Stop with AI Automation
Chatbots and automated messaging systems are the most common AI solutions for customer service and prospect...
The Perks & Risks of AI for Content Creation
Welcome to the fourth episode of our Leveraging AI series! Mary Fearon and I are back to share our perspectives and experiences using AI in our businesses. Missed the introduction to this series? Go back and listen to episodes 163, 164, and 165! In today's episode, we talk about one of AI’s most common uses—content creation.
Valuable C...
Cut Out the Heavy Lifting—Use AI To Gain Momentum For Your Ideas
Welcome back to week 3 of our 5-week series, Leveraging AI: Proven, Practical, & Tactical Approaches to Using AI in Your Business. Today, we're diving into how we use AI for idea generation and our top tips for writing powerful, time-saving prompts.
This series is in collaboration with my friend and colleague, Mary Fe...
Our favorite AI tools, user tips, and privacy considerations
Mary Fearon and I are back with the second episode of our AI series! In this series of conversations, we deep-dive into how we use AI in our businesses, and today's episode is all about how we use AI in meetings.
If you missed it from last week, Mary is the founder and CEO of On Prpose, a company helping entrepreneurs and b...
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