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September 9, 2025 33 mins

The big, glossy postcard invites in the mail…the life-changing workshop email invitation, the networking event of the year…

You’ve seen them all and probably often wondered, “Should I go?” While some might be more convenient to attend, others might be a cross-country plane ride away and require time, money, and other resources that make it harder to orchestrate. 

And in the end, is the payoff worth it? Instead of blindly making decisions on which opportunities to attend, a practical framework can help you move beyond “fear of missing out” and convenience and ensure that every event you attend is a strategic step toward your business goals.

In this episode of She Thinks Big, you’ll learn how to confidently choose which events, conferences, and webinars are worth the investment of your time, energy, and money. Using personal stories to illustrate my points, I’ll discuss the challenges you’ll face, things you need to consider, and the exact decision-making filters I use that can help you decide which opportunities are worth your while.

4:41 – Events I’ve decided to go to using my decision filter framework

10:58 – Three challenges you’ll often face when deciding on which events to attend

12:49 – Three filters to help you clarify opportunities worth your time

18:26 – What you should define before attending any event

20:23 – Four things you need to consider to make the most of any opportunity

26:13 – Why the event itself isn’t the investment and your next steps


Mentioned In How Successful Women Decide Which Events Are Worth It

Network of Women in Business | Rally Innovation Conference | High Point Market | Sun Shading Expo

Jody Moore Coaching

SG Style Collective (Stephanie Grabow) | Instagram

She Thinks Big by Andrea Liebross

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Activator is a half-day intensive that helps high-performing women like you get out of strategy limbo and into smart, efficient action fast. We'll reverse engineer your next chapter with clear goals, a custom roadmap, and simplified priority so you can gain traction. 

Get in the next Activator Intensive at andrealiebross.com/activator, so you can leap, not just step, toward making that vision a reality.

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