Forever Young: Navigating Business When Your Brand Doesn’t Age (But You Do)

Have you ever wondered what happens when your brand stays young, but you don’t? It’s a reality many entrepreneurs face, especially in industries focused on families and kids. In our latest podcast episode, we sit down with Julie Cole, co-founder of the beloved brand Mabel’s Labels, to explore this fascinating and often overlooked aspect of aging.

Julie built Mabel’s Labels with parents of young children in mind—a vibrant, energetic demographic that doesn’t age out. But what happens when the face behind the brand is no longer in that same life stage? How do you stay connected to your audience when your personal life has evolved?

In this candid conversation, Julie shares her journey of growing older while her brand remains forever young. We dive into how she’s adapted her leadership, stayed relevant in a competitive market, and managed the unique challenges of aging in an industry focused on youth.

Whether you’re a business owner, a marketer, or simply curious about how aging intersects with entrepreneurship, this episode is a must-listen. Join us for an inspiring and insightful chat with Julie Cole that will leave you thinking about aging—and branding—in a whole new light.

🎙️ Listen now and discover what happens when your brand is younger than you!