Side Note The Podcast: Business, Spirituality + Success for Women Entrepreneurs

In this episode, Samantha goes behind-the-scenes of her recent launch for The Brand Edit group program—what worked, what didn’t, and what it taught her about herself and her audience. With real-time reflections and a no-fluff breakdown of both the emotional rollercoaster and strategic takeaways, this episode is a must-listen for any business owner in launch mode (or about to be). You’ll walk away with practical advice, fresh mindse...

In this powerhouse conversation, Samantha discusses all things personal branding and PR strategist Katrina Owens to unpack the deeper, purpose-driven energy behind building a personal brand that gets noticed—and converts. From dismantling outdated PR models to helping clients claim their story, Katrina shares the real strategy behind showing up, building relationships, and being seen as a leader in your space (without needing a mas...

In this episode, Samantha breaks down The Brand Edit, her signature four-week, high-touch group program designed to help business owners finally break through the market. Through real-life client success stories (like floral designer Lee), she illustrates what happens when you identify and unlock your business’s unique code.

From finding your X factor to aligning messaging, visuals, and positioning, Samantha walks listeners through...

In this episode, I’m blending my background in energy healing with my work as a business coach to help you understand how your visibility, retention, and “X factor” all play together to shape your business.

We’ll walk through three powerful mindset and energy-based exercises — including one with a Polly Pocket-sized business vision — to help you uncover disconnects, reset your approach, and make your magic shine to the right people...

I knew this episode was going to blow my mind—but I didn’t expect it to realign my entire belief system. Vish Chatterji is not your typical executive coach. He’s also a Vedic astrologer, a dedicated yogi, and the author of The Business Casual Yogi and Astrology Decoded. We met at the Berkeley Coaches Conference (shoutout to the yogi lunch table!), and I instantly knew we had to record this. This conversation is for anyone who feels...

Can you really build a business by being your full, unfiltered self? I’m here to tell you — absolutely yes.

In this episode, I share what happened when I stopped hiding the intuitive, spiritual, and yes, slightly "woo" parts of me from my professional life.

From my love of astrology and Reiki to my obsession with color psychology, I’ve seen how bringing these truths to the table doesn't repel clients — it attracts the...

Rebranding, brand strategy, brand identity, brand differentiation, design, entrepreneurship, brand therapy, brand workshop

Rebranding is more than just swapping out your logo or picking a new color palette. It’s a full-blown identity shift—and trust me, I’ve been in the thick of it. In this episode of Side Note, I get real about my rebrand journey and why strategy must come before design. Spoiler: your brand isn’t just how it looks,...

After talking to 30 brand designers, I discovered something wild: no one does brand strategy the same—and most of us are skipping the most important part. In this episode, I break down the real reason your brand might feel off, even if it looks polished. Spoiler: it’s not about the logo.

I’m sharing the invisible (but costly) mistakes people make when rebranding, why so many design processes lead to disappointment, and how you can b...

Copywriting isn’t just about making words sound good—it’s about making them work for you. In this episode, I sit down with Kaili Meyer, the wordsmith genius behind Reveal Studio Co, to break down the psychology of sales and copywriting. We get into why personality matters in your sales copy, how to use psychological triggers to drive conversions, and the biggest mistakes business owners make when writing their own sales pages.

Kaili...

Thought leadership isn’t about having the hottest take—it’s about standing in your truth. In this conversation with writer and content strategist Vivian Nunez, we explore the power of storytelling, vulnerability, and alignment in creative spaces. Vivian shares how grief shaped her writing and thought leadership, and we discuss why authenticity—not performance—is what truly connects people.

We also unpack the transition from journali...

Brand shoots aren’t just about getting some pretty photos for your social media—they’re a powerful opportunity to tell your brand’s story in a visual way. I’m sharing everything I’ve learned about planning a successful brand shoot, from choosing the right photographer to creating the perfect wardrobe that reflects your brand identity. I’ll admit, my first brand shoot didn’t go as smoothly as I hoped, but that’s why I’m so excited t...

Social media is changing every day, and putting all your eggs in one TikTok-shaped basket is a recipe for disaster. But what if I told you there’s a way to build an audience that you own—one that can grow with you, generate revenue, and even lead to acquisition? That’s exactly what Preeya Goenka, COO of Beehiiv, is here to break down.

Preeya shares why email newsletters are the most reliable way to connect with your audience, the ke...

Hiring is broken—but it doesn’t have to be. I’ve seen firsthand how the wrong hire can drain time, energy, and money. But when you get it right, it’s magic. In this episode of Side Note, I’m sharing my personal playbook for strategic hiring—how to find the right people, avoid common hiring traps, and build a team that actually supports your business growth. Whether you have a few contractors or a full-scale team, all it requires is...

Patrice Poltzer didn’t just switch careers—she burned it all down and rebuilt from scratch. Moving from Brooklyn to Lisbon with her family, she ditched the traditional corporate path, pivoted from television producer to business owner, and faced the tough reality of reinvention. But here’s the twist: she never planned to be an entrepreneur. Now, she’s using storytelling and AI to help others show up authentically online.

In this con...

I know how overwhelming AI can feel—like it’s just churning out endless fluff. But what if we could use it with more intention, keeping our creative spark intact? In this episode, I guide you through a short but powerful meditation to help set boundaries with AI and make sure it amplifies—not replaces—your unique voice.

By the end of this meditation, you’ll feel more grounded, clear on your purpose, and confident in using AI as a cr...

Stop treating AI like a toddler's toy. As a Fortune 100 marketing advisor, I see too many business owners misusing AI in ways that strip away their unique magic. AI isn’t here to replace you, but if you’re using it wrong, it could be holding you back. Most people treat AI like a shortcut instead of a strategic tool, and that’s where things go sideways. I’m breaking down how to train AI to enhance your brand voice, optimize mark...

Marriage isn’t all sunshine and rainbows—and that’s exactly what makes it beautiful. In this candid conversation, I dive into the real dynamics of my relationship with my husband, David, from communication struggles to breakthrough moments that transformed our marriage.

As newlyweds, we discovered how our opposite communication styles—his quiet introspection vs. my more…reactive tendencies—became our biggest strength. I also reveal ...

Can love be both passionate AND peaceful? In this special Valentine's Day episode, I'm joined by my husband David for an unfiltered conversation about our relationship: from first impressions to navigating entrepreneurship, conflict, and personal growth together. We share the lessons we’ve learned, the mistakes we’ve made, and the rituals that keep our connection strong.

We talk about the differences that have led to the greatest co...

Is the fear of success secretly holding you back? In this episode, somatic behavioral therapist Kelley Hoag reveals how ambitious women can bridge the gap between mind and body to make decisions rooted in intuition rather than fear. We explore why so many high-achieving women hit invisible ceilings – and how to break through using embodied wisdom.

This conversation unpacks the messy truth about self-sabotage, challenging the idea th...