Signature Buzz

If you're in real estate, you already have a coach, whether you realize it or not. It’s either a professional who holds you accountable and helps you grow, or you’re coaching yourself.

Your income and production reflect who’s really calling the plays.

We’re in a market that’s not forgiving to agents without systems, standards, or support. Burnout is high, emotions are running the show, and man...

It’s July, school’s out, the market’s tight, the heat’s brutal, and the motivation is slipping. This is the time of the year when a lot of agents start to burn out or back off. How do you keep going when the momentum from earlier in the year drops?

Midyear isn’t just a milestone; it can also be a reset, if you let it. You can let summer distractions derail your goals, which will tank your re...

The market’s slow, interest rates are up, and buyers are backing off. For some agents, this means no transactions, but for savvy agents, this isn’t a problem, it’s an opening.

Traditional financing isn’t the only way to get a deal done. And in today’s market, it might not even be the best.

Creative financing, like seller carrybacks, AITDs, and assumable loans isn’...

The news keeps telling us the real estate is crashing - terrible rates, no inventory, and no buyers in sight. But, on the ground, the market is different from what’s in the headlines. Sales are still happening, and agents are still making money. In fact, 61% of listings in the Las Vegas market are going under contract in 30 days or less.

The market isn’t crashing, it’s correcting, it’s not losing momentum,...

Most agents think title is just another box to check off on the transaction checklist. Or just another vendor involved in the process of buying a home. 

But title is a lot more than that.  

It’s the line of defense between your client and disaster in the case of boundary disputes, fraudulent sellers, and liens from a decade ago. 

It eliminates a lot of the stress of buying a...

Instagram isn’t just a place to post photos and build our brands. With the right strategy, it can be one of the best sources of leads and listings.

In today’s market, your social media presence is highly valuable. It’s not just a marketing tool, it’s a way to stay top of mind, build credibility, and grow your business without cold calls or door knocking.

Posts abo...

"Zillow says it's worth more!" Every agent has sat across from a seller who insists their home is worth more than your comps show.

In today’s market, pricing conversations are no longer optional.

With inventory levels rising and the market beginning to soften, agents need more than just data, we need diplomacy, strategy, and a whole lot of empathy.

Most salespeople think success in real estate means learning how to convince, pressure, and close. The secret to selling more homes isn’t pushing harder, it’s building rapport.

Too many agents show up trying to “talk real estate,” when the best agents know that real estate conversations are earned. They don’t lead with listings or beg for referrals. They lead with curiosity.

Real estate agents are a dime a dozen in this country, even in this city. Most are afraid to lean into what makes them different, so they play it safe and blend in.

Everyone tells us niching down is the way to stand out, but the agents people remember don’t just have a niche, they have a hook.

Andrew Sasquatch Lunsford didn’t just pick a persona, he became it. He ...

Most agents dream of dominating a neighborhood, but few actually do, and it’s not because they’re incapable.

They pick the wrong area, send postcards sporadically, hold one open house, and then disappear.

Farming isn’t a one-time marketing tactic, it’s a long-term commitment to becoming the trusted name in a community.

The person they think of when they wonder what their home is w...

Real estate agents are finally waking up to the power of having an online presence and how it can be a steady source of leads and clients.

But now that everyone’s posting, there’s a new challenge: blending in.

When we all use the same templates and trends, we become part of the noise.

Home tours and market updates are everywhere, so how...

It’s easy for a struggling agent to fall into the trap of believing the next brokerage will be the one that finally changes everything.

A better split. More leads. A flashier brand. A fresh CRM or marketing package. With every new offer comes the promise of growth, but for many agents, the results never actually change.

Why? Because no amount of tools, mentorship, or systems can rescue a shaky...

Real estate isn't a game of luck, it's a game of systems, persistence, and professional boundaries.

And that becomes especially clear when the market gets tough. 

When homes no longer fly off the market in under 30 days, that’s when the cracks in your foundation begin to show. 

It's in these slower, more demanding markets that agents get tempted to cut corners. 

Takin...

Real estate might look like it’s about complicated transactions, but underneath it all, it runs on something simpler: trust.

In a noisy, oversaturated market, trust is your edge. 

And sometimes, all it takes to earn it is one small thread of commonality. 

Maybe you went to the same school. Maybe you share a hobby. 

That tiny human connection is often the reason someon...

Lenders and real estate agents are in the same business: getting families into homes.

It’s our job to make the dream of homeownership a reality for our clients - but the work shouldn’t end there.

The big mistake agents make is thinking the client relationship ends when they hand over the keys. Successful lenders understand the lifetime value of a client. They build a system that wows them at e...

The real estate industry thrives on a major illusion—that we can control how many homes we sell each year. In reality, we have no control over our production because we can’t control outcomes.

We’re taught that success in real estate depends on generating leads, making presentations, and completing activities that lead to sales. But that’s not entirely true. When we fixate on leads, appointm...

The reality of real estate is that, in most cases, it’s easier to get agents to contact complete strangers than to reach out to people they already know. We know that the most successful agents get the bulk of their business from their database, but many agents just can’t bring themselves to call their sphere. Instead of focusing on cold leads with a low success rate, why do we struggle to cultivate our referral busine...

Struggling to make any headway in this real estate market? You might think you have a skill problem, but the issue could actually be your mindset. When we hit a wall in our businesses, there’s usually something we need to work on internally.

We could be nestled in our own mediocrity but making it look pretty to the world.

We could be carrying a scarcity mindset ab...

There are 3 types of real estate agents: the willing and able, the willing and unable, and the unwilling and unable. The first group knows what they need to do and they get it done. The second group might not know what to do, but at least they are coachable.

The third group is a different story.

When an agent is unwilling and unable, this business might not be right for them. Maybe they use th...