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February 10, 2025 19 mins

When most people talk about consistency in business, they make it sound like the key to success is doing the same thing every day, at the same time, like clockwork. And if that doesn’t work for you? It’s easy to assume that you are the problem. But the reality is, that rigid definition of consistency isn’t actually what helps people get results. In this episode, I’m breaking down a version of consistency that works - not just for me, but for my clients, too.

This is the final episode in my 3-part series on what’s actually stopping you from getting clients, and today we’re covering what might be the biggest gap of all - sticking with something long enough for it to work. But that doesn’t mean forcing yourself into an unnatural routine or following a structure that burns you out. It means finding a way to keep showing up on average over time, in a way that makes sense for how you like to work. I’m also talking about how frequently you need to be sharing your message, why people aren’t as aware of you as you assume they are, and why changing things up too often is like hitting a reset button on the trust you’ve built with your audience.

You will learn:

  • My unique definition of consistency and how it can help you sign clients.
  • How to working in bursts or not following a strict schedule can still get you the results you want in your business.
  • Why your message always needs more repetition than you think (and how to handle the discomfort of feeling annoying).
  • The unhelpful thought that used to trip me up when it came to marketing, and how I shifted my thinking to get out of my own way.

And more!

This episode will help you see where you might be losing momentum without realizing it. Tune in now to rethink consistency in a way that actually works for you - and for the clients who are waiting to hire you.

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