Marketing for Clients Now and Clients Later

If it feels like you’re doing everything in your business but still not getting the clients you want — this episode is for you.

Because there’s a good chance you’re spending too much time on the wrong type of marketing (the comfortable kind) and not enough on the type that actually moves the needle. Today, we’re talking about the two streams of marketing you need to grow your business - and how most business owners tend to lean too hard into the "slow stream" and end up stuck.

In this episode, I’m breaking down how you can balance your marketing efforts between getting clients now and building a long-term pipeline for clients later. I’ll walk you through why relationship-based marketing is uncomfortable (but crucial), why content creation alone won’t get you where you want to go, and how to find a marketing rhythm that actually fits you — whether you're brand new or years into business.

You will learn:

• The real reason it feels like you’re working so hard but not signing clients — and the marketing shift that changes everything
• What mistake I made early in my business (despite having a marketing degree!) — and how you can avoid it
• How to spot the difference between comfort zone tasks and client-generating activities (hint: one feels much safer but grows your business way slower)
• Why tapping into your existing network (even if it feels awkward) can totally change your business
• Five uncomfortable-but-necessary questions that can unlock way more clients than tweaking your freebie ever will

Whether you're just getting started or already running a six-figure business, this episode will help you refocus on what actually grows your client base — and ditch the busywork that keeps you stuck.

Text us and let us know what you thought of the episode

Let's connect!

• Right now, I’m filling 1:1 coaching spots for summer 2025. If you’re looking for highly personalized support to grow a business that fits within your life, accomplishes your goals, and makes sense for your people, apply to work with me 1:1.
• Click here to join my email list for free valuable content, tips, and insights to help you grow your business without the overwhelm.
• Click here to check out my books!
• Join my free Facebook group Online Business Building Women for daily tips for growing your business, networking opportunities, and more.