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April 21, 2025 14 mins

If you’ve ever thought there must be a secret to making marketing feel easy, I get it — but the real secret is this: marketing is work. It’s a puzzle that you learn to solve, and then re-solve, every time the pieces shift.

In today’s episode, I’m challenging the idea that you’re “bad” at marketing and showing you what actually matters more than any strategy, trend, or tool. We’ll talk about how understanding human behavior changes everything, why marketing always involves experimenting (not just executing perfectly), and the three shifts that will help you think — and market — more like a pro.

You will learn:

  • Why your marketing "not working" doesn’t mean you’re bad at it (and what it does mean)
  • What every single marketing expert is actually doing behind the scenes (even if they don’t say it out loud)
  • The exact questions you can ask yourself to start building better marketing instincts today
  • Where you're already a better marketer than you realize — and how to use it to your advantage
  • Why understanding human behavior will take you further than any funnel, formula, or social media hack


Ready to take the pressure off your marketing and start making real progress? This episode will show you how to think differently, act smarter, and stay out of the self-doubt spiral — so you can market your business in a way that actually works for you. 

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