4 Reasons Why Life Coaches Fail to Make a Memorable Brand

Most life coaches pour their energy and money into designing the perfect logo or building a website. They believe these tools will draw clients in like magic. 

But after months of effort, the results often don’t match the investment. The clients aren’t coming, and their brand feels like it’s fading into the noise.

What’s going wrong?

In this episode, Liv Chapman talks with branding expert Kelli Preston, a coach and designer with over a decade of experience helping entrepreneurs create bold, authentic brands. Together, they unpack why so many coaching brands fail to connect and grow. 

Spoiler: it’s not about the logo, the SEO, or even the niche. Kelli dives into the real, foundational elements of a successful brand – ones that most people skip – and shares her insights on how to finally build a brand that resonates.

If you’ve been feeling stuck or unsure of why your brand isn’t taking off, this episode is the one you’ve been waiting for.

Your brand deserves to stand out – and it can. Tune in now to learn how.

Key Takeaways: 

• Intro (00:00)
• What branding truly means (01:20)
• Four pillars of branding success (03:58)
• Developing strategy by understanding the target audience (07:40)
• Messaging – the execution of strategy (11:46)
• Design – express your unique personality and values (25:55)
• Thought work ("You can’t out-brand self-doubt") (40:32)
• Recap (46:04)

Additional Resources:

👉 Work with Kelli 

👉 Check the Square Peg Studio's website 

👉 Follow Square Peg Studio on Instagram 

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The Six-Figure Certified Podcast is a show committed to helping you achieve six-figure success as a coach or business owner. 

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