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February 20, 2025 16 mins

Many new life coaches think that getting certified is the hard part. They believe that once they have the credentials, clients will naturally start showing up. But that’s not how it works.

Getting certified is just the beginning. Too many new coaches struggle – not because they lack talent, but because they make a few critical mistakes that quietly sabotage their businesses and themselves without even realizing it.

Liv Chapman has seen it happen over and over again – no good leads, clients don’t show up, marketing falls flat… Even promising coaches often hit these roadblocks and end up wondering what went wrong.

In this episode, Liv reveals the five biggest mistakes that keep new coaches from building a successful and profitable business. Once you know what they are, you can avoid them completely.

Tune in and find out:

  • What’s keeping clients from saying yes
  • Why some coaches stay invisible
  • What can ruin your reputation before you even get started

Let’s dive in!

Key Takeaways: 

  • Introduction (00:00)
  • Mistake #1: Lack of clarity on your niche (01:43)
  • Mistake #2: Underestimating the importance of marketing (04:14)
  • Mistake #3: Neglecting to build a strong client relationship (06:36)
  • Mistake #4: Overpromising and underdelivering (09:09)
  • Mistake #5: Failing to continuously learn and grow (10:57)
  • Recap (14:36)

Additional Resources:

👉 Learn how to become a certified life coach today

👉 The 1st Internationally Accredited Life Coach Certification Program for women, by women – IGC Coaching School

👉 Book a FREE business strategy session with team IGC⁠ 

👉 Check out our ⁠YouTube channel⁠⁠⁠

👉 Connect with us on social media:

🔹⁠ ⁠Instagram⁠⁠

🔹⁠ ⁠Facebook⁠⁠

🔹⁠ TikTok

🔹⁠ LinkedIn

👉 Work with Olivia 

👉 Connect with Olivia:

🔹Instagram 

🔹Facebook

⁠⁠⁠⁠⁠⁠- - - 

The Six-Figure Certified Podcast is a show committed to helping you achieve six-figure success as a coach or business owner. 

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