How to Choose Your Coaching Niche (Without Feeling Boxed In)

New coaches often avoid choosing a niche for one big reason – they think it will limit them. In their eyes, focusing on one area means shutting out potential clients.

They want to help as many people as possible and fear that picking a specific focus is like putting a cap on what’s possible.

But trying to serve everyone often leads to serving no one. In reality, the most successful coaches aren’t the ones trying to be everything to everyone. They’re the ones who are crystal clear on who they help and how they help them. 

Because your message gets lost without a clear niche and the right clients struggle to find you.

In this episode, Liv Chapman explains why a specific niche actually attracts more clients (not fewer), breaks down how to find a niche that works for you, and shares the six main coaching categories and the Venn diagram method to help you identify the sweet spot between what you love and what people will pay for.

The right clients are looking for you. Make sure they can find you – tune in now.

Key Takeaways: 

• Introduction (00:00)
• Why you need a niche (03:56)
• The six main coaching categories (06:32)
• The Venn diagram method (09:31)
• Common fears about niching (12:57)
• Final steps (14:27)

Additional Resources:

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