Smart Agency Podcast: The #1 Digital Marketing Agency Podcast for Social Media, SEO, PPC & Creative Agencies

Smart Agency Podcast: The #1 Digital Marketing Agency Podcast for Social Media, SEO, PPC & Creative Agencies

The popular agency podcast has been around since the beginning of 2014 and covers everything from starting a successful digital marketing agency to selling your marketing agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, in addition to the expertise of his guests. He covers topics that help growing agencies scale to the next level by providing the resources he wishes he had while growing his agency.

Episodes

July 29, 2025 8 mins

Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

Still unsure what to charge for your agency services? Scared to raise your rates in case clients leave?

If you’re like many agency owners who are busy as hell but barely turning a profit, it’s time to face a hard truth: your profit model might be broken. Fixing it isn’t about selling more… it’s about kee...

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    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    A surprise $10K tax bill nearly knocked Pete Kleinjan off course—but he learned that trusting experts, keeping perspective, and staying outcome-focused is what turns agency c...

  • Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Let’s get real for a second.

    40% of CMOs are cutting agency budgets this year.
    (Not hype. That’s from Gartner’s 2025 CMO spend survey.)

    If you’re still out there selling tasks instead of outcomes, blending in like every other “me too” agency, you’re not just at risk—you’re probably already on...

  • Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Let’s get real.

    If you’re stacking your agency’s foundation on $20/month AI tools, congrats—you’re in the honeymoon phase. But don’t confuse cheap for stable. This ain’t gonna last.

    We’re in the Uber moment of AI. Remember those $3 rides in 2015? Promo codes flying like candy? Eve...

  • Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Ever wonder what separates a $1M agency from a $30M agency? It’s not just better SEO or more employees. It’s how you run the business behind the scenes. We sat down with today’s featured guest to dig into what’s powered his insane growth from barely crossing seven figures back whe...

  • Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    00:00 The "Poppi" acquisition and winning by being different
    00:30 Brands need agencies to help them “stand out”
    01:30 Agency's role: From vendor to transformation partner
    02:00 Transformative client results through positioning
    02:50 Five tactics for agencies to help clients win differently
    04:10 The "He...

  • Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

    Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training

    Read more
    Mark as Played

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