Smart Agency Podcast: The #1 Digital Agency Podcast for Social Media, SEO, PPC & Creative Agencies

Smart Agency Podcast: The #1 Digital Agency Podcast for Social Media, SEO, PPC & Creative Agencies

The popular agency podcast has been around since the beginning of 2014 and covers everything from starting a successful digital agency to selling your marketing agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, in addition to the expertise of his guests. He covers topics that help growing agencies scale to the next level by providing the resources he wishes he had while growing his agency.

Episodes

March 17, 2024 13 mins

Is your agency leveraging CRMs to tailor personalized client experiences and nurtu...

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    How do you prioritize between family time and business responsibilities as an entr...

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    Gary Vaynerchuk and Steve Jobs both became the face of their brand, but could this...

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    Do you have enough of an appetite for risk to trigger exponential agency growth? H...

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    Would your agency keep running and growing if you had to take a month off tomorrow...

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    Is the wrong prospecting process bringing you clients who are just not a good fit?...

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    Are you looking for motivation to get your agency off the ground? How has your cli...

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    Do you find it hard to stand out on LinkedIn? Have you tried making connections there only to feel bombarded by spam? Our guest today is here to rescue your LinkedIn presence from obscurity. She specializes in coaching agency owners to transform their profiles into irresistible client magnets. During this chat, she goes over some of the most common misconceptions about LinkedIn, her c...

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    Are you running a full-service agency? Have you already considered niching down? What about broadening your services once you do? Today’s guest built an agency that became a world authority on Google ads. Even though he eventually sold, he now believes more growth may have been possible with patience and the vision to expand his services after niching down, which he calls the “hourglass method”. Tune in to learn about h...

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    Are you trying to grow your SMMA but can’t get past the referrals stage? What’s ho...

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    What kind of culture do you promote at your agency? Do you keep track of things em...

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    What fears or limiting beliefs hold agency owners back from pricing their services...

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    Are you looking for ways to differentiate your agency? Have you considered expanding your agency’s offering with proprietary technology? Today’s guest markets to franchise systems and offers a platform built for their specific marketing needs. It’s a great way to cater to clients’ specific pain points while increasing his agency’s value. He details the unique challenges and opportunities of marketing for franchise syste...

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    Do you have a hard time letting go of agency operations and overall control? Have you embraced your role as the visionary and taken a step back from minor tasks? If you haven’t, why not? Today’s guest realized at one point that autonomy was his personal core value and that his agency would fail unless he prioritized it. This realization led to a new point of view, where he imagines how he would run his agency if he knew...

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    Are you an agency owner or an entrepreneur who wants to take your business to the ...

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    What does it take to succeed in business, especially in the agency world? How do you surround yourself with the right people who can support you, challenge you, and help you grow? How do you overcome the obstacles and fears that may hold you back from achieving your goals?

    Today’s guest is an agency owner who shares his personal experiences of being in both conducive and detrimental social circles and highli...

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    Have you considered bringing on a partner to lighten the immense pressure of solo agency leadership? Do fears around lacking key skills or experience hold you back from taking the entrepreneurial leap yourself? When today’s guest launched his first agency, self-doubt around “going it alone” led him to take on a co-founder partnership. But without aligned goals from day one, hairline fractures quic...

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    Are you getting ready to sell your agency? Are you looking into potential buyers? How will you protect your interests in an M&A process? Today’s guest has a lot of experience, and even a book, in this area having sold the same agency twice and coming out mostly unscathed from the initial failed deal. He’ll share some of the good, the bad, and the ugly aspects of selling your agency and the challen...

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