Smart Agency Podcast: The #1 Digital Marketing Agency Podcast for Social Media, SEO, PPC & Creative Agencies
The popular agency podcast has been around since the beginning of 2014 and covers everything from starting a successful digital marketing agency to selling your marketing agency. What makes this podcast a must-listen is Swenk’s background as the founder and CEO of an agency for over a decade. Swenk brings his own experience to the table, in addition to the expertise of his guests. He covers topics that help growing agencies scale to the next level by providing the resources he wishes he had while growing his agency.
Episodes
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Are you a CEO still caught in the weeds of day-to-day operations? If so, you're not building a truly scalable business. Today’s episode is here to help you shift that mindset. Our featured guest is a CEO who has grown his agency by focusing on smart leadership—prioritizing culture, developing strong management struc...
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
With clients increasingly expecting their agencies to leverage AI, are you waiting for client direction, or leading the way on how to use it? Today’s featured guest has a unique vantage point on this shift. He runs a platform that connects clients with credible agencies while helping agencies showcase their expertis...
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Still unsure what to charge for your agency services? Scared to raise your rates in case clients leave?
If you’re like many agency owners who are busy as hell but barely turning a profit, it’s time to face a hard truth: your profit model might be broken. Fixing it isn’t about selling more… it’s about kee...
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
A surprise $10K tax bill nearly knocked Pete Kleinjan off course—but he learned that trusting experts, keeping perspective, and staying outcome-focused is what turns agency c...
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Let’s get real for a second.
40% of CMOs are cutting agency budgets this year.
(Not hype. That’s from Gartner’s 2025 CMO spend survey.)
If you’re still out there selling tasks instead of outcomes, blending in like every other “me too” agency, you’re not just at risk—you’re probably already on...
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Let’s get real.
If you’re stacking your agency’s foundation on $20/month AI tools, congrats—you’re in the honeymoon phase. But don’t confuse cheap for stable. This ain’t gonna last.
We’re in the Uber moment of AI. Remember those $3 rides in 2015? Promo codes flying like candy? Eve...
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Ever wonder what separates a $1M agency from a $30M agency? It’s not just better SEO or more employees. It’s how you run the business behind the scenes. We sat down with today’s featured guest to dig into what’s powered his insane growth from barely crossing seven figures back whe...
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training
00:00 The "Poppi" acquisition and winning by being different
00:30 Brands need agencies to help them “stand out”
01:30 Agency's role: From vendor to transformation partner
02:00 Transformative client results through positioning
02:50 Five tactics for agencies to help clients win differently
04:10 The "He...
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