Build Your Niche in Tech for Explosive Growth With Brendon Dennewill

Brendon Dennewill is the Co-founder and CEO of Denamico, a Minneapolis-based company specializing in HubSpot CRM implementations and integrations. With a career spanning over 30 years across six countries and four languages, he has held senior management positions in the duty-free retail and commercial fishing industries, managing teams of over 200 and navigating complex international markets. He completed two years of military service in the South African Navy in 1987 and 1988. Brendon also serves on the board of Africa Classroom Connection, a Minneapolis-based nonprofit dedicated to building schools in South Africa.

In this episode…

Scaling a business in an evolving digital landscape can be challenging, especially when industries shift, markets crash, or technology forces companies to adapt. Entrepreneurs often have difficulty knowing when to pivot, how to specialize, and where to focus their efforts for long-term success. So, how can narrowing your focus open up new opportunities and drive growth in your business?

Brendon Dennewill, an adaptive and strategic thinker, shares how he successfully navigated multiple career transitions, from the fishing industry to real estate and ultimately into digital marketing and CRM technology. He explains the importance of recognizing market shifts early, leveraging networking to find clients, and making bold decisions to focus on scalable services. Brendon also discusses the challenges of switching from a marketing services agency to a HubSpot CRM implementation firm, emphasizing the need to embrace change, invest in new skills, and build strategic partnerships.

Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Brendon Dennewill, Co-founder and CEO of Denamico, about building a niche business in the tech space. Brendon talks about how he spotted opportunities in digital marketing, the strategic decision to shift Denamico’s focus, and the role of mentorship in business growth. They also discuss the impact of Africa Classroom Connection, managing career transitions, and adapting to market changes with confidence.