Peter Lang is a seasoned entrepreneur and M&A strategist who helps agencies and digital businesses grow through smart acquisitions and integration. He co-founded Uhuru Network in 2010, building it into a seven-figure digital sales and inbound marketing agency before exiting in December 2022. Peter is now Founder of Digital Agency Business, Owner of Digital Mastermind Group, and a board member at Lang Acquisitions, where he supports leaders and portfolio companies in driving growth through strategic M&A and collaboration.
Many agency owners struggle to break past growth plateaus using only organic methods. While expanding client rosters and service offerings can help, these paths are often slow, unpredictable, and resource-heavy. Could acquiring other agencies be a faster and more strategic way to expand capabilities, increase revenue, and build long-term value?
Peter Lang, an experienced entrepreneur and M&A strategist, explains how intentional acquisitions can unlock rapid growth and solve operational challenges. Peter shares how to identify opportunities, align a seller’s motivations with your vision, and integrate teams without losing cultural balance. He also emphasizes the importance of having a clear long-term objective, building deal flow systems, and treating integration as a professional discipline to maximize the value of each transaction.
Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Peter Lang, Founder of Digital Agency Business and Owner of Digital Mastermind Group, about using M&A to grow agencies. Peter discusses sourcing and closing deals, creating a compelling vision for sellers, and best practices for integration. He also talks about cultural fit in acquisitions, avoiding common M&A pitfalls, and his journey from agency founder to advisor and dealmaker.
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