Josh Grossfeld is the Co-founder of AGENCY, a communications firm specializing in branding, direct mail, and political consulting, and the Founding Partner of Goodstock & Co., an e-commerce and fundraising platform. With over two decades of experience in direct mail, media production, polling, and grassroots organizing, he has been recognized as a Rising Star by Campaigns & Elections and included in the 40 Under 40 by the American Association of Political Consultants. Josh has developed successful direct mail programs for various campaigns nationwide, including initiatives at municipal, state legislative, congressional, and gubernatorial levels.
In this episode…
Navigating the unpredictable world of political consulting and entrepreneurship comes with unique challenges. From managing fluctuating cash flow and scaling teams rapidly to balancing work-life priorities, the stakes are high. How can business leaders remain adaptable and innovative while facing these intense pressures?
Josh Grossfeld, a seasoned political consultant and entrepreneur, shares insights on overcoming these hurdles. With decades of experience, Josh emphasizes the importance of building strong processes to handle rapid team expansion during campaign cycles. He also highlights the value of balancing efficiency with creativity, using AI to streamline content creation while preserving human authenticity. Josh offers practical advice on cash flow management in cyclical industries and reveals how investing in paper futures during the pandemic safeguarded his business from supply chain disruptions.
Tune in to this episode of the Smart Business Revolution Podcast as John Corcoran interviews Josh Grossfeld, Co-founder of AGENCY, about the evolving landscape of political consulting and business growth. Josh discusses the enduring power of direct mail in a digital age, the impact of AI on marketing strategies, and the importance of fostering a sustainable company culture. He also shares insights on managing unpredictable revenue cycles and leveraging e-commerce to support political campaigns.
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