In this episode host Belle Osvath interviews Matt Halloran, Co-founder, and Chief Relationship Officer at ProudMouth, on the power of influence in financial planning marketing. Matt discusses how the marketing landscape has fundamentally changed, emphasizing that traditional selling methods are being replaced by content-driven influence that allows potential clients to engage and connect with advisors on their terms.
Matt outlines how financial planners can effectively utilize podcasts as a marketing tool, stressing the importance of having a focused niche rather than attempting to appeal to a broad audience. He shares insights into the necessity of content preparation and planning, suggesting that advisors need to know their message and audience intimately to create impactful content.
From content ideation to compliance, Matt's advice is grounded in real-world experience. He also shares effective strategies for promoting and sharing content to grow an audience organically.
www.linkedin.com/in/matthalloranpm
https://proudmouth.com
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