407: Rethinking Marketing Strategies- with Lorraine Ball

Meet Lorraine Ball

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee to follow her passion to help small business owners succeed.

Today, this successful entrepreneur, author, and professional speaker, enjoys sharing what she knows about marketing in presentations to groups around the county, in college classrooms and in her weekly podcast More than a Few Words.

She brings creative ideas, practical tips, and decades of real-world experience to every conversation.

Highlights

00:00 Welcome to the Social Capital Podcast

01:12 Introducing Today's Guest: Lorraine Ball

02:11 Three Essential Marketing Questions

04:00 Classifying Your Competitors

07:19 Aligning Objectives with Marketing Tactics

11:07 Advice to My 20-Year-Old Self

12:32 Host Interview and Final Thoughts

15:30 Closing Remarks and Contact Information

Giveaway

Random Strangers to Raving Fans

This self-paced program explains how to step prospects through your sales funnel, converting random strangers into raving fans.

Connect with Lorraine

More than a Few Words

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