Social Media for B2B Growth: LinkedIn Strategies and Tips
Ready to dominate LinkedIn and lead your industry? The Social Media for B2B Growth Podcast is your go-to resource for B2B marketers and business owners who want to turn LinkedIn into a powerful tool for growth. Hosted by Michelle J Raymond, a LinkedIn expert and strategist, this podcast explores the strategies that can transform your business from invisible to influential on LinkedIn. Each week, Michelle brings actionable insights, real-world examples, and expert guests to help you: • Master LinkedIn Social Selling: Drive sales and scale your network with proven techniques tailored for B2B success. • Build a Thriving LinkedIn Community: Learn how to create an active, engaged audience around your brand. • Boost Your Business & Personal Brand: Get expert advice on positioning yourself as a leader in your industry. • Create Content That Converts: Unlock the secrets to producing LinkedIn content that grabs attention and drives results. • Activate Employee Advocacy: Empower your team to represent your business and amplify your reach on LinkedIn. This podcast isn’t just talk – it’s packed with actionable tips you can implement immediately to grow your business and get ahead of your competition. Whether you're just getting started or looking to fine-tune your LinkedIn strategy, tune in and start leading your industry.
Episodes
Are you sick of your LinkedIn content being ignored? Let's discuss the most likely cause and actionable strategies to improve your LinkedIn visibility and engagement.
Discover how cultivating a strong point of view, crafting engaging hooks, and presenting your authentic self can enhance your LinkedIn presence.
Key moments in this episode -
00:00 Playing It Safe on LinkedIn
00:36 The State of LinkedIn Content
01:45 ...
Feeling guilty about taking time off LinkedIn? LinkedIn expert Michelle J Raymond shares what really happens when you step away and why consistency doesn’t mean posting daily. A must listen for B2B marketers balancing business and burnout.
Key moments in this episode -
00:00 The guilt of going quiet on LinkedIn
03:40 Fear vs reality: Will the LinkedIn algorithm punish you?
06:15 What happened to reach and engagement after the bre...
Discover the prevalent LinkedIn scams and warning signs that can harm your brand and business. Coach Michelle J Raymond and guest Scott Aaron, discuss the dangers of these tactics, the signs to spot them, and the repercussions they can have on your LinkedIn presence.
Key moments in this episode -
00:00 Intro Guest - Scott Aaron
01:47 The Problem with LinkedIn Engagement Pods
05:06 Spotting Fake Engagement on Linked...
Is your LinkedIn Company Page stuck in silence? LinkedIn Pages expert Michelle J Raymond breaks down the five biggest mistakes B2B brands make and what to do instead to drive real engagement, visibility, and results.
Key moments in this episode -
00:00 Why Your LinkedIn Company Page is Invisible
02:17 Unoptimised LinkedIn Page Setup
04:10 Boring LinkedIn Company Page Content
06:23 LinkedIn Unoriginal Content
08:...
Let's break down the subtle mistake B2B marketers are making that’s quietly eroding trust and it’s more common than you think. If you want your brand to stand out for the right reasons, this is the wake-up call you need.
Key moments in this episode -
00:00 Introduction
01:06 RecipeGate: The Controversy Unfolds
03:16 The Cost of Copying in Marketing
05:13 Importance of Original Content on LinkedIn
09:33 Pers...
Learn why having the most LinkedIn Company Page followers can set your brand apart by establishing social proof, credibility, and industry leadership. Discover how to transform your company's presence on LinkedIn, attract new followers, and engage your audience better.
Key moments in this episode -
00:00 Guest - Ashley Faus
00:55 Defining Thought Leadership
01:51 Challenges with Founder-Led Brands
02:46 Miscon...
Struggling to grow your LinkedIn Company Page? In this episode, LinkedIn strategist Michelle J Raymond shares the top four reasons your Page isn’t gaining traction. From lack of strategy to inconsistent content, and what to do to finally see results. Discover how B2B businesses can get back on track, even with limited time and resources.
Key moments in this episode -
00:00 Tackling Company Page Frustrations
03:30 Linke...
Want to stand out on LinkedIn without resorting to gimmicks? In this episode, Michelle J Raymond shares a simple, practical framework to help B2B marketers discover what makes them different and why it matters.
Key moments in this episode -
00:00 - Why being different matters on LinkedIn
01:30 - The mistake most brands make
03:00 – Why blending in costs you opportunities
05:00 – 5 questions to find your different
13:30 – Updating y...
LinkedIn short form video is it a trend or game-changer for B2B brands?
Michelle J Raymond reveals why she changed her mind and now believes LinkedIn is the most underrated video platform for business. In this episode, you'll get the facts, the strategy, and the tools to decide if LinkedIn video is worth your time.
Key moments in this episode -
00:00 – Is LinkedIn video worth it?
01:00 – LinkedIn video feed
03:00 – Why this isn’t ...
If you're struggling with LinkedIn engagement, it's time for some tough love. No more blaming the algorithm - time to look in the mirror. Learn how to understand and serve your audience better, leading to higher engagement and business growth.
Perfect for marketers and business owners alike, this podcast is packed with practical insights and actionable tips.
Key moments in this episode -
00:00 Tough Love Truth
03:29 Common Linke...
Global Insights and the P.A.G.E Advocacy Framework for LinkedIn Success
Join Coach Michelle J Raymond as she recounts the highlights of the P.A.G.E Advocacy Tour, sharing invaluable insights from Uplift Live in the UK and Social Media Marketing World in the US.
From overcoming travel chaos to meeting LinkedIn connections, Michelle dives into the essentials of LinkedIn strategy, emphasising the importance of fundamentals, storytellin...
Let's discuss the common misconception that being salesy on LinkedIn is detrimental to business growth. The real problem lies in bad selling practices and here's how to avoid them.
Key moments in this episode -
00:00 Being Salesy on LinkedIn
00:32 Global Page Advocacy Tour
01:35 The Real Problem: Bad Selling Practices
02:49 Three-Step Framework for Effective LinkedIn Selling
07:29 Soft vs. Hard Selling Techniques
09:56 Final Though...
Let's talk about the 3Cs of an awesome LinkedIn B2B Marketer - curiosity, consistency and connection driven.
Key moments in this episode -
00:00 Standing Out in B2B Marketing
00:47 9 Essential Characteristics of B2B Marketing Leaders
03:43 Curiosity
06:19 Consistency
07:28 Connection Driven
10:31 Conclusion: The Three C's for B2B Marketing Success
CONNECT WITH MICHELLE J RAYMOND
Have you wondered how you can use LinkedIn to land dream speaking gigs? LinkedIn expert and international expert Michelle J Raymond shares her journey and practical tips.
Key moments in this episode -
00:00 Becoming a Speaker
03:14 From LinkedIn Lives to International Stages
03:57 Owning Your Niche
06:36 Beyond Expertise: Crafting Memorable Talks
08:51 Leveraging LinkedIn for Speaking Opportunities
10:37 Promoting and Networking at ...
Tune in to learn how to leverage comments to build your brand and grow your business on LinkedIn. Bonus - Three advanced commenting techniques.
Key moments in this episode -
00:00 The Power of LinkedIn Comments
00:54 From Comment to International Speaker
01:58 Commenting on LinkedIn
02:33 How Often Should You Comment?
06:46 Avoiding Spammy Comments
11:04 Advanced Commenting Strategies
15:06 Strategic Commenting for Business Growth
Do you find it tough to keep up with LinkedIn's updates? Good news - this episode powers through six key LinkedIn updates every B2B Marketer needs to know.
Key moments in this episode -
00:00 Introduction to LinkedIn Changes
00:44 Six Key LinkedIn Changes Overview
02:41 LinkedIn Profile Banner Update
04:19 Enhanced Newsletter Analytics
05:23 LinkedIn Video Feed on Desktop
07:07 Premium Duo Subscription
...
We can't just blame the LinkedIn algorithm for poor Company Page engagement rates. Let's explore content fails and strategies on how to fix these common mistakes for your Company Page. If you are a LinkedIn Company Page admin or B2B Marketer this episode is a must listen for your B2B brand.
Key moments in this episode -
00:00 LinkedIn Company Page Engagement
01:18 Understanding LinkedIn's Algorithm Challenges
02:59&nbs...
Coach Michelle J Raymond helps LinkedIn beginners get started by addressing common fears and providing actionable steps. Michelle discusses the importance of mindset, conducting a profile audit, and taking small, manageable actions to build confidence.
She shares personal stories and introduces strategies from 'The LinkedIn Branding Book' to overcome fears. Whether you are new to LinkedIn or looking to re-engage, this episode offer...
How often should you post on LinkedIn? The short answer - it depends. The long answer is in this episode. LinkedIn expert Michelle J Raymond discusses what keeps the LinkedIn algorithm happy, where you should really focus, and, most of all, ensuring that your actions align with your business goals.
Key moments in this episode -
00:00 The LinkedIn Posting Dilemma
02:17 Understanding the LinkedIn Algorithm
05:56 Set...
Should you set up a LinkedIn newsletter or an email newsletter for your business? Let's look at the pros and cons of each and explore another option you may not have thought about.
Subscribe to my newsletter - https://b2bgrowthco.com/newsletter/
Key moments in this episode -
00:00 LinkedIn vs. Off-Platform Newsletters
00:31 My Journey Starting a Newsletter
02:55 Pros of LinkedIn Newsletters
05:44 Cons of Linked...
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