Sold With Webinars Podcast

Sold With Webinars Podcast

Sold With Webinars is a podcast for entrepreneurs, experts, consultants, and information marketers who want to sell more of their products and services online through webinar sales presentations. Your host, Joel Erway, has been creating and delivering effective sales presentations for more than 8 years with sales totaling more than $10Million as a direct result. Through interviews with other successful entrepreneurs, you’ll discover how to leverage webinars as a simple, effective tool to sell more in your business.... Show More

Episodes

September 14, 2020 21 min

Would you like a peak behind the curtain at my low-ticket funnel?

Wait...did I say low-ticket?!

Yes, I did.

You know my whole vibe is high ticket offers, right?

I made my bones in the Internet marketing space by ignoring conventional funnel-based marketing, and using Power Offers and Mini Webinars that lead to high ticket offers.

But you might not know that I started out doing low-ticket offers.

It went...OK. Kind of.

I broke even,...

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“I have no doubt that I’ll be a millionaire in the next 12 months.”

Man, do I love hearing that!

Especially when it comes from someone just like you and me; who isn’t formally trained in marketing, and is just following a very effective system.

There probably isn’t a more competitive marketing space than fitness.

In fact, it’s extremely difficult (and often very expensive) to carve out a niche.

But not long after taking our Power O...

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Want to know a secret about fulfillment? Your clients don’t care about deliverables. They care about solving their problems with your solution.

I don’t talk a lot about fulfillment. Instead, I try to get my High Ticket Courses students to concentrate on the transformation they offer their clients. But I do get questions from people who want to know how to grow their business without promising too much of their time in the form of c...

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August 24, 2020 14 min

“Spoiler alert: Nobody wants a lawyer until they actually need one.”

I love it when an opportunity comes along to prove that high ticket offers don’t just work in the “make money online” space.

The methods I teach in High Ticket Courses also work extremely well with “boring” service businesses like legal and accounting.

Case in point: The other day I was on a consulting call with one of my High Ticket Courses clients (a lawyer in t...

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I got an email the other day from A-list copywriter Justin Goff.

He told a story about someone who wanted to buy a program Justin sells.

But the prospect wanted to make sure he’d get a return on his investment.

And I loved Justin’s response so much (he told us how he handled it)...

It inspired this episode of Sold With Webinars.

Plus I’m going to start using this approach when handling objections in my business too.

You’ll Discover...
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    I talk about Mini Webinars all the time, right? All. The. Time.

    But in this episode, I get to talk with someone who is just as passionate about Mini Webinars as I am. Hard to believe, I know!

    But Brendan Kelly is not just a Mini Webinar guy, he’s also a High Ticket Courses student.

    You’ll hear how he got into e-commerce after graduating from college, sending out 100 resumes and getting ZERO response. Nada.

    His online journey includ...

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    “Does the Power Offer work for B2C?” It’s one of the most common questions I get. My answer is usually something along the lines of, “if people buy stuff in your market, the Power Offer will work.”

    My guest for this episode of Sold With Webinars – Alfred Karlsen – is a perfect example. He’s a dog trainer who sells high ticket online coaching programs for dog owners.

    I invited Alfred on to teach me about the dog owner market, how th...

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    I have an offer “Spidey Sense.” I’ve seen so many over the years that I can immediately tell when a student or client is going to see massive results with their power offer and mini webinar.

    When I saw Karwanna Dyson’s offer, I just knew she’d crush her goals. And she did not disappoint.

    So, not only did I bring her on Sold With Webinars to talk about her success. But also to share with you a lucrative opportunity if you are a smal...

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    You spend so much time and money creating a webinar and driving traffic to it. But the truth is, whether it’s 60 minutes or 15 minutes, some of your prospects won’t bother watching your presentation. Even though they’re a perfect fit for your offer.

    My guest this episode will show you how to earn their business anyway. Felicia Pagesh is a growth strategist and self-described “professional hole-poker.” She’s worked with world-famous...

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    I’m all about that semi-retired life. I don’t want to waste my time on anything that isn’t going to make an impact on my business.

    In this episode, we’re going to talk about the pros and cons of building an audience before selling. I’ll be sharing real examples of people who built an audience that didn’t make them ANY money. AND I’ll be telling you how to build and audience the right way.

    You’ll Discover
  • Am I “against” content mark...
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    Today I’ll be sharing the elements or the structure of the perfect offer.

    I was talking with a well-known marketer recently and he wanted to pick my brain on how he can craft a high ticket offer for his audience. I asked him to tell me what his offer’s all about.

    And he goes into all this detail. They get access to this and that and this and that. And I’m like “Okay, let’s pump the brakes.” That’s all well and good, but I only need...

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    I recently caught up with my good friend and internet marketing legend, Anik Singal. He’s the founder of Lurn.com, an e-learning platform for entrepreneurs with over 400,000 members.

    Anik is a master at selling with webinars. He’s been doing webinars for almost a decade and made, by my rough estimation, clost to $100 million with them.

    Besides nerding out on traffic, offers, and webinars, Anik and I also spoke about his entrepreneu...

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    Sam Mollaei is an attorney who built his legal practice using funnels. Recently, he got a 2 Comma Club award. That was before he joined High Ticket Courses.

    Now, he teaches other lawyers how to grow their practice with funnels and digital marketing at legalfunnel.com. After joining High Ticket Courses, he was able to make $80,000 off $2,500 in ad spend.

    I got targeted with one of Sam’s ads, even though I’m not in his audience. And ...

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    What happens when you combine a “Moneymaker Market” with the Perfect Expert model, a Power Offer, and a Mini Webinar? You get a business that grows even during a recession.

    Today I’m interviewing Nick Fullmer about his success in High Ticket Courses. Nick is the founder of a real estate consultancy called Overage Syndicate.

    When I first met Nick last year, the minute he told me what he does my eyes turned into dollar signs. You’ll ...

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    Doing some audience Q&A for this episode. So, recently, I was asked,

    “Joel, I would love to learn all about Offer Stacks. Do you need an Offer Stack in your sales presentation? And what are the right ways and the wrong ways to do it?”

    So that’s what we’re going to talk about today.

    Now, when it comes to Offer Stacks, I do things a little differently. And I have a good reason why. It’s based on our overall strategy with the Powe...

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    Recently, I was on a consultation call with a world-famous marketer. If I mentioned their name, everyone would know who it is. They’re launching a new offer and they wanted my advice on some things.

    At the end of the call, this marketer asked me,

    "Hey Joel, so you know, out of curiosity, like what is the one thing that you're working on right now? Like, how can I help?"

    Of course, I was very grateful he offered.

    "We...

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    A couple of weeks ago, I was on a chat with a good friend of mine who I met in a mastermind.

    "Joel, I've been following your podcast. I've been following your content on social media. And I've got a question because we are struggling and I was hoping that you could help."

    Now, this friend of mine is in the medical marketing business and he helps medical practices increase leads and sales and the whole nine yards...

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    What happens when you launch 21 power offers in 4 months?

    One of the core principles I teach in High Ticket courses is being agile.

    Being able to move quickly and test a lot of ideas.

    Usually, that's to find the one idea we can scale. But what if they all work?

    What if you can find specific power offers and messaging to appeal to several categories of people without changing anything about your offer or promise?

    Cody Neer is th...

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    This is a behind-the-scenes look at one of our 1-on-1 clients, Zan Sheikh.

    Zan bought High Ticket Courses from us and as he was going through the material, watched our long-form webinar for our DFY service.

    Zan's someone who values his time and was willing to invest to get accelerated results.

    In this 50-minute interview, he talks about his experience working with The Webinar Agency, and the effect we've had on his business...

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    “Why would I pay $2,500 for a testimonial video when I can just get my students to record one on their phone?”

    Brian was calling it the “spider web” testimonial.

    When he asked me for feedback about his offer, I really couldn’t see the price justification.

    And so, he had to explain to me why his weren’t normal testimonials, they’re much better, etc.

    I eventually ended up working with him and he did 10 testimonials for High Ticket Co...

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