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August 17, 2020 7 mins

I got an email the other day from A-list copywriter Justin Goff.

He told a story about someone who wanted to buy a program Justin sells.

But the prospect wanted to make sure he’d get a return on his investment.

And I loved Justin’s response so much (he told us how he handled it)...

It inspired this episode of Sold With Webinars.

Plus I’m going to start using this approach when handling objections in my business too.

You’ll Discover

  • The #1 reason why people fail when starting a business (it’s because they haven’t mastered this skill) [03:20]
  • The one thing common between all the big-name gurus today [04:00]
  • My own advice to people who are starting out (all the programs in the world won’t help you if you don’t understand this) [04:48]

...And much more!

Helpful Resources

For a full transcript of this episode, visit our blog.

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