Beyond Logistics: The Importance of Strategy in Event Management

In this episode of the “Solutions Seekers” podcast, host Paige Buck sits down with the remarkable Heather Mason, CEO and Founder of Caspian Agency, for an insightful and inspiring conversation on the importance of strategy in the event management industry. Renowned in the industry for her strategic approach to event management, Heather shares her experiences, expertise, and vision for the future of the events world.

Gain invaluable insights into financial planning, creativity with money, and the evolving role of logistics and strategy, and discover how Heather's experience as a social entrepreneur and her dedication to empowering women in the industry is ushering in a new era of event management. This enlightening episode will not only leave you inspired but also equipped with practical advice to enhance your own event-planning endeavors.