The $1M First Impression

🎯 In this episode of SoTellUs Time, Trevor and Troy Howard reveal why the first 5 minutes of ANY interaction can make or break your business. Whether it's on the phone, in person, or online—first impressions set the tone for trust, confidence, and sales.

📲 This is the ultimate playbook for entrepreneurs, business owners, and customer service teams who want to stand out, win trust instantly, and never lose a client due to a rocky start again.

---

🎧 EPISODE BREAKDOWN
✅ Intro (00:00 - 02:00)
We kick things off by asking the critical question: Why do some businesses win in the first 5 minutes, and others flop? 🤔

✅ 1. Why First Impressions Matter So Much (02:00 - 07:00)
🧠 The psychology of how people form opinions in seconds.
💥 Real-world brand examples like Chick-fil-A, Apple, and Disney and what makes their experiences unforgettable.
⚠️ The cost of getting it wrong: ghosted leads, lost sales, and clients who never fully trust you.
💼 First impressions also impact team onboarding, partnerships, and networking.

✅ 2. How to Create a “Wow” First Impression (07:00 - 15:00)
📞 On calls: Answer fast, be prepared, speak with confidence.
👋 In person: Smile, show energy, have a clean space and thoughtful details.
🌐 Online: Your website, emails, and social media should scream professionalism.
👤 Personalization tips that will make people feel SEEN and HEARD.

✅ 3. Train Your Team to Nail First Impressions (15:00 - 18:00)
👥 Every frontline employee IS your brand.
🧰 Scripts and checklists that create consistency without sounding robotic.
📈 Build a feedback loop to track and improve first impressions continuously.

✅ Conclusion & Action Steps (18:00 - 20:00)
Audit your own process. Call your number. Submit your contact form. Fix the gaps.
💪 Challenge: Make ONE improvement TODAY that transforms your first 5 minutes.

---

🔥 WHY THIS MATTERS:
In today’s competitive landscape, people decide whether they trust you in seconds. If your first impression isn’t polished, positive, and