The Psychology of Pricing – How to Charge What You're Worth and Get It

🔹 Are you charging what you're truly worth? 🔹

Pricing isn’t just about numbers—it’s about perception, value, and psychology. If you’ve ever struggled with pricing your products or services, feared charging too much, or felt stuck competing on price instead of value, this episode is for you!

In today’s video, we’re breaking down The Psychology of Pricing and giving you proven pricing strategies to confidently charge what you’re worth—and get it! 💰🚀

📌 In This Episode, You’ll Learn:

⏳ [00:00] Introduction – Why pricing is more than just numbers
🔎 [02:00] The Psychology Behind Pricing

• The Perceived Value Effect – Why people pay more for Starbucks over gas station coffee ☕
• The Anchoring Effect – How luxury pricing makes mid-tier options more attractive
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