The International Food Information Council (IFIC) conducts consumer research focused on attitudes and behaviors surrounding nutrition, food safety and food production. Their popular annual Food & Health Survey provides information about how Americans connect food and food purchasing decisions to physical health and overall wellbeing. Other consumer surveys IFIC conducts, called “Spotlight Surveys”, focus on various topics and also inform federal regulatory decisions, provide members with insights into consumer values and behaviors and help to shape public communications and education initiatives.
Tune into this episode to learn about:
● key takeaways on surveys focused on three trending topics
● why IFIC wanted to do a survey on snacking
● if snacking is becoming more prevalent
● what constitutes a “snack”
● what consumers are looking for in a snack
● opportunities to leverage snacking for better nutrition
● how sodium impacts our eating experience beyond “taste”