Podcast SoundAdvice with Phyllis and Kelvin Nichols
SoundAdvice Podcast with Phyllis and Kelvin Nichols is for business people looking to make an impact. We cover how-to tips to expand your reach, create genuine connections and grow a client list of raving fans. We're here to help you share your vision and your voice. SoundAdvice is showing you how to amplify your message. Because who you are, and what you do, matters.
Episodes
July 4, 2024 • 12 mins
It's time to embrace your expertise AND the fact that you are going to be talking about this over and over again.
In late 2020 we started looking at podcasts that were performing well. That incudes those that were growing via conventional metrics like downloads AND podcasts that were helping our clients grow their reach and impact – that’s our main focus after all.
What we found was simple.
The podcasts that performed well were doi...
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July 4, 2024 • 10 mins
What’s the GAP?
The GAP is the space between listening to your show and hiring you or buying from you or attending your event – whatever your key goal is for your show.
Understanding the GAP and knowing how to bridge it is KEY to using your podcast to successfully bring in new clients and revenue. I know it will seem obvious but this is often NOT discussed in podcast courses and many podcast producers don’t really understand this e...
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July 4, 2024 • 13 mins
The Biggest Myths and the Secret About Podcasting That Everyone Gets Wrong
Podcasting is one of the best ways to demonstrate your expertise, serve your audience and grow your reach. We’ve seen our podcasters create connections, grow their revenue and establish themselves as industry experts.
Myth One
There are already too many podcasts and/or there are other shows that cover my topic or area of expertise so there's no room for me...
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January 9, 2024 • 9 mins
The Four Seasons Hotels and Resorts are known for their experiences of exceptional quality. These are not just words on a mission statement, it's part of what they do every day.
Helping to create a transformation for your clients is similar. It's often on-going process and it requires intention. It also requires clarity and confidence.
This episode will help you learn how you can create your own experiences of exceptional qualit...
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August 17, 2023 • 13 mins
Bring more of YOU to your show. Let your audience connect with you, and grow a community of listeners. Today is the third part of the ROY formula for podcast growth.
R – Relevance
O – Opinion
Y – YOU
Being yourself, relatable, and personable on your business podcast can offer numerous benefits that contribute to the success and impact of your show. Here are some key advantages:
1. Authenticity: Audiences appreciate genuine personal...
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August 3, 2023 • 18 mins
In a world of scripted personas and carefully curated content, one podcaster discovered the untapped power of authenticity. It all began with a heartfelt email from a listener seeking advice, unraveling a journey of self-discovery and connection.
ROY Formula for Podcast Growth
R is for Relevant. We talked about that last time and you can get all that info here.
O is for opinionated. Before recording, I was sharing this idea with a...
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July 20, 2023 • 16 mins
Mastering Growth Strategies: Unlocking Podcast Success Through Relevant Content
Discover the surprising twist in the world of podcasting. Dive into a story that unravels the
power of staying true to your core content, while also exploring the game -changing potential of
timely topics. Aspiring podcasters, listen closely. This story holds the key to unlocking the
growth and engagement you've been yearning for.
In this episode, you ...
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October 28, 2021 • 23 mins
Today I’m talking to a new SoundAdvice team member Delia Peterson. She helps us with written content to support the podcasts we edit and publish for clients. She also does this for the Impact Theory podcasts, all 5 of them, among her other clients.
A mutual friend and business peer Diane Luzny connected us and Delia being the go-getter she is, reached out and we hopped on a call and talked like we were old friends. She’s the foun...
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October 27, 2021 • 4 mins
If you have a podcast, it’s time to get it on YouTube.
For some time now we’ve been advising our clients to put their podcast on YouTube. No video required. It’s now a part of our podcast start set up process.
If you host with Libsyn (use code: soundadvice to get a month for free) you can link your YouTube channel and when you publish a new episode it will go to all the apps and to YouTube.
How-to-info to link your show to Yo...
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September 30, 2021 • 28 mins
Welcome Andrew Moses! He joins us on the podcast to talk about his podcast Everybody Pulls the Tarp, networking, starting a non-profit, sports and more.
Andrew is focused on sharing stories of athletes, Olympians, CEO’s and other leaders. They all share one common thread; a willingness to do what it takes to be successful and to lead successful teams.
Andrew shares his behind-the-scenes story about the meaning of “everybody pul...
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September 29, 2021 • 10 mins
Kelvin and I are sharing our recommendation for the recording software we consider one of the best. We’re using this platform and advising our clients to use it as well.
This is one of the things that we are asked about the most. For good reason. Recording good quality audio shouldn’t be hard to do, or overly expensive. There are lots of options out there and we’ve tried many of them. Clients send us files recorded in a variety o...
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September 23, 2021 • 24 mins
Please tell me it’s time to travel to some exotic beach destination.
After listening to this episode, you’re going to want to plan your next vacation!
Jamie Weitl, the founder of Pineapple Escapes and the Travel Tidbits podcast joined us to talk about travel (of course) and podcasting.
She’s always coming back from some place fabulous or she’s packing to go. Sometimes both! This summer she’s already been to Disneyland, Cancun...
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September 9, 2021 • 27 mins
Sandra Scaiano joins us on the podcast to talk digital marketing, online memberships, big picture work, and of course, podcasting.
Sandra has the unique (and covetable) ability to help her clients imagine the big picture, the vision for their business. She also has the tech skills to help those big ideas come to life. People who work with her, get results. It’s no wonder that’s she’s always busy and creating a course so even more p...
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September 8, 2021 • 11 mins
Your editor wants your podcast to sound AMAZING. Recording doesn’t have to be challenging. We want to make it easy for you. We’ve talked about your recording setup, what software to use, and reviewed microphone options.
Here are a few tips that will help your editor. In the words of Jerry McGuire, help me help you. (I just realized how old this reference is, so linking to the movie in case you’re wondering what the heck I’m talking...
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June 24, 2021 • 28 mins
Jennifer Owens, one half of the genius behind the Breadwinners podcast was our guest on this episode.
Jennifer is an editor and content strategist, advisor and advocate, board member and speaker. While Jennifer can find stories anywhere, her passion lies in women’s issues, workplace and parenting trends. She is a quotable public speaker and is featured regularly in major media worldwide.
Her co-host Rachael Ellison is an organiza...
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June 10, 2021 • 55 secs
Today’s guest Kate Hanley podcaster, author, New York Times bestselling ghostwriter and personal development coach. Her books include Stress Less, A Year of Daily Calm, The Anywhere Anytime Chill Guide, and How to Be a Better Person, 400+ Simple Ways to Make a Difference in Yourself--And the World. Her podcast, How to Be a Better Person with Kate Hanley publishes every weekday. She’s published over 460 episodes and has seen her aud...
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April 29, 2021 • 23 mins
Ashley Valliere and Melissa Chatigny, the creators and co-hosts of Sugar for Your Lemonade joined us to talk about podcasting, subconscious imprinting, Olympic weightlifting (OMG) and more.
Hear how they decided to join forces to create their podcast. They have such great energy and it’s clear they know each other well. They also share how the name “Sugar for your Lemonade” came to be. It’s perfect for the kind of content they sha...
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April 22, 2021 • 25 mins
Doctor, mom, blogger, and podcaster Sarah Hart-Unger joins us on the podcast. She’s been blogging since 2004 and podcasting since 2016! She shares how creating content has helped her though different phases in life, and why she started podcast number two in 2020.
Find out:
• How Best of Both Worlds (with Laura Vanderkam) came to life. Great insight here about being open to possibilities from unexpected people.
Learn more abou...
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March 11, 2021 • 24 mins
Jen Lehner joined Kelvin and I on the podcast and talked about her journey starting her podcast. You’re going to love hearing how she got Gary Vaynerchuk to record the intro to her podcast. It’s such a good story and a great reminder that little bit of persistence and the willingness to ask is everything!
She also breaks down how she got Seth Godin on her podcast. Not only that, he also wrote a blog post about her scuffle with Entr...
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March 4, 2021 • 22 mins
Patty is heading to her 3-year podcast anniversary later this summer! She and I had a great conversation about her podcast and of course she drops some #soundadvice too!
Find out why Patty started her podcast and why she felt motivated to interview and highlight the amazing people that have helped her. She also explains why podcasting feels so "right now" for her and for her audience. (This is a great insight)
Find out how the ...
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