Laura is one of those people who understand the value of real conversations. Not superficial chit-chat but discussions about things that matter. She’s a great listener and has a natural curiosity about all kinds of things.
Her podcast Making Space for Conversations That Matter is a great example of her gifted combination of genuine interest in people, and a willingness to hear the perspective from others.
She had the inspiration fo...
Do you have a message to share? Are you looking to raise your business and personal profile? Do you want to highlight a cause that’s important to you? Being interviewed as a guest on podcasts is a great way to expand your reach and connect with amazing people.
Even before COVID book tours and in-person events had big barriers. If the expense was covered it still took a massive amount of time; often when you needed to be in 3 places...
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Step One: Having great guests!
Who is on your dream guest list? What makes someone a great guest? The best trait of a great guest happens when there is alignment with your audience and what they want to hear – and with your guest and what they want to share.
You want a guest who will share valuable information that serves your audience. Additionally (and something that can sometimes be forgotten) you also want to ensure being on yo...
Ep35 Laura Vanderkam
Podcast news from SoundAdvice. Google puts playable podcasts in search results. That means that people will be able to listen right from the results page! Google also says soon, you won’t need to type the word podcast at all – we’ll let you know when that update happens.
We use 2 key standards when evaluating software. One – does it provide us with great quality audio and two is it easy to use. Cost and accessibility are factors too but thankfully those are now less of a concern than they used to be since there are so many free or low cost options.
Zoom This is popular because it’s familiar and easy to use which is good. It has a free and a low cost version. It’s a collaborative meeting software t...
Podcasting doesn’t require any degrees or certifications or special training. Be willing to share what you know from your unique perspective. Today's episode details the one thing that will set you up for podcasting success.
Grow our audience with reviews. I’m going to share one of the strategies that you can use to get your podcast noticed more often – by the apps and in all types of searches.
Being easy to find means it’s easy for more people to subscribe and become part of your loyal audience. When you are creating great content for your audience that’s relevant and meaningful for them – then it follows that getting it in front of them is really the...
One of the best things about podcasting is the opportunity to talk to amazing, interesting people. Today’s guest was introduced to me by a mutual connection. He thought she and I would hit it off and sent an email introducing us.
We connected on a zoom call and he was right – she was lovely and I liked her immediately. We were setting up a time to record when I asked her where she lived – what time zone - and that’s when I found ou...
Brigitte is back!
Join Phyllis and guest Brigitte Lyons as we talk pitching and podcasting.
Today we focus on how to make your show great by booking amazing guests. This approach will help you shift your perspective. What if you got great guests who made news or taught you something new? Brigitte breaks down how-to!
Tip: Asking to book a guest with “fan energy” instead of “equal energy.” This helps your potential guest understand ...
Brigitte Lyons is the founder of B, a boutique PR and digital marketing agency that supports CEOs in taking their platform, and their companies, to the next level.
Her company has lined up podcast book tours and traditional media coverage in outlets like Bustle and Today.com for author-entrepreneurs like Being Boss and Amber Rae on the release of their books, booked the founders of software companies Wildbit and Showcase Workshop ...
Instead of planning to plan (and then not doing it) today we talk about a few simple steps to help planning go smoothly. Specific how-to info as well as tools and favorite resources are shared to make it easy to go from big-picture to daily tasks.
Jen shares 3 specific strategies that work for using messenger bots to engage. We also talk about the future of audio and video content. Hint: it's going to continue to grow.
3 Killer marketing ideas that you can make your own. So good, and so relevant no matter what type of content you create!
This podcast is about Alexa Flash Briefings and why you should be running to your laptop to create yours! Seriously, listen to this episode, go to the resources linked in the show notes page and get your briefing set up!