Navigating Healthcare’s Digital Shift: SEO, ADA, and Branding with Bryan Cush of Tidal Health Group

This week, Stephanie Rodin chats with her guest, Bryan Cush. The two chat about the integration of preventive healthcare practices with daily life, the impact of early detection tests, and the importance of sustained doctor-patient relationships. 

In this episode, we discuss:

• How healthcare providers can bridge what their business calls services and what real patients are searching for online.

• Bryan and his team tackle both urgent digital issues, like ADA website compliance, and long-term goals such as sustainable practice growth.

• When and why reputation management becomes critical, including strategies for handling both positive and negative online reviews.

• How Tidal Health Group works as an extension of a healthcare team, providing ongoing support rather than quick fixes.

• Who benefits most from professional digital marketing, from established practices wanting to expand to startups needing step-by-step guidance.

 

Bryan Cush, President and Co-Founder of Tidal Health Group, has over 14 years of experience in healthcare marketing and communications, specializing in the digital representation of quality doctors and the care they provide. He leverages his MS in Information Systems and Data Analytics to create data-driven strategies that showcase the expertise and patient experience of his clients online and connects them with the right patients who need their medical attention.

Bryan’s passion for healthcare marketing stems from his personal journey of navigating the complex and confusing healthcare market and finding the best provider for his needs. Bryan has a unique background in customer loyalty, sales and technology, and data management systems across different industries, which gives him a holistic perspective on how to cater to the needs and motivations of real people, not just statistics. He also serves on the board of a non-profit organization that advocates for awareness and coverage of non-traditional treatment methods for traumatic brain injuries, which reflects Bryan’s mission of improving the quality of life of patients through early intervention and proper care.