June 23, 2025 • 22 mins
AI isn’t just on the horizon - it’s already here, reshaping how we work, connect, and show up in our businesses, no matter what industry you’re in.
In this episode, I share how AI has fundamentally changed how I run Speaking Your Brand, well beyond using tools like ChatGPT (though I use that too!).
I walk you through 4 powerful questions, originally posed by Wharton professor Ethan Mollick, that I’ve been reflecting on deeply and that can help you rethink your own services, content, and visibility.
You’ll hear:
-
What I used to do in my business that AI now does better (and faster!)
-
What seemed impossible a year ago that I can now do in a day
-
How I’m democratizing access to our services with a new AI app we’re building
-
The exciting (and slightly eerie!) launch of my new companion podcast, Confident Speaker, written and voiced entirely by AI, trained on my content and brand voice
Plus, you’ll hear about my new live online program, Automate & Amplify with AI, where I’ll teach you how to build the same time-saving, brand-building workflows I use every week - no coding required.
Whether you’re feeling excited, overwhelmed, or curious about AI, this episode will give you the clarity and inspiration to embrace what’s possible (and to let go of what no longer serves you).
Links:
Show notes at https://www.speakingyourbrand.com/432/
Check out my new companion podcast “Confident Speaker”: https://confidentspeaker.transistor.fm/
Join our Automate & Amplify with AI program: https://www.speakingyourbrand.com/ai/
Learn how we can work together on your thought leadership and signature talk: https://www.speakingyourbrand.com/work-with-us/coaching/
Article by Prof. Ethan Mollick: https://www.oneusefulthing.org/p/strategies-for-an-accelerating-future
Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carol Cox:
I will impact and is already impacting your (00:00):
undefined
business and career.
Here are four innovative ways to think about
it. On this episode of the Speaking Your
Brand podcast.
More and more women are making an impact by
starting businesses, running for office and
speaking up for what matters.
(00:21):
With my background as a TV political analyst,
entrepreneur, and speaker.
I interview and coach purpose driven women to
shape their brands, grow their companies,
and become recognized as influencers in their
field. This is speaking your brand,
your place to learn how to persuasively
communicate your message to your audience.
(00:44):
Hi there and welcome to the Speaking Your
Brand podcast. I'm your host,
Carol Cox. I'm going to do a few episodes
related to AI because it has become a game
changer in my business.
Truly it has, especially this year,
and this is well beyond using ChatGPT,
which of course I use.
But this is about thinking about my business
(01:05):
and my content in an entirely new and
innovative ways.
I'm going to share some of that with you
today, as well as in next week's episodes.
Whether you've been using AI tools like
ChatGPT for a while, or you're just tiptoeing
into it, or you're not really sure if I has a
place for you in your business or the work
that you do. This episode,
(01:27):
I promise, is going to give you a lot to
think about. No matter what your business or
job is, no matter what industry you're in,
no matter what your business model is,
AI is going to impact you,
and it most likely already has,
even if it's not apparent to you that it is
AI. Now, you may not be a graphic designer or
(01:50):
a copywriter or a software developer.
Those jobs clearly see the impact that AI is
having on them.
Even if you're a coach or a consultant,
or you work in health care or HR or finance
or fitness, I will impact you.
Now, if you do run your own business and say
you are a coaching or consultant or
(02:12):
strategist or some type of service provider,
perhaps you've noticed that your social media
posts don't get as many views or as much
engagement as they used to.
A few years ago, if you have a podcast or a
YouTube channel, perhaps you've noticed it's
harder to get or retain your audience.
Maybe you're getting less traffic to your
website. All of that is because of I.
(02:36):
Why? Because it's now easier than ever to
create content.
And lots of people now are creating content,
not just AI generated content,
but using workflows to create content more
quickly, which means there's just more
content everywhere.
More social media posts more.
Podcasts, more YouTube videos.
(02:57):
There's also now this is not related to AI.
More well-known names are starting to get
into podcasting because they see that's where
people are spending a lot of time.
I know I've been listening to new podcasts
that have launched recently by Monica
Lewinsky, Meghan Markle,
Nicole Wallace, Amy Poehler.
So that is also taking people's time.
(03:19):
And SEO is changing because of things like
Google's AI overviews and people using
ChatGPT to get answers to things instead of
using Google Search.
Now side note this is why I say public
speaking is a great way to build your brand
and your business, because you have a captive
(03:39):
audience who is sitting there in front of
you, listening to you,
and you're building trust and rapport with
them. You don't have to rely on algorithms in
order to reach them.
But for this episode, I'm going to share with
you four for ways to think about AI and what
you can do to take advantage of what AI is
making possible.
(04:00):
There are so many incredible opportunities
for things that you can do with your
marketing, your business,
and your visibility.
I saw a post just a few days ago by Mustafa
Suleiman, who's the CEO of Microsoft AI,
and he said brand is going to matter more
than ever. He was referencing that people can
(04:22):
now create content so easily.
I can spin out content literally in seconds.
And so that's why your brand is going to
matter more than ever,
that trust that you've built with your
clients and your audience.
This is also why your intellectual property
is so valuable.
Your frameworks, your methodologies,
your content, your signature talk.
(04:45):
All those speaking engagements that you do,
either a podcast and videos that you create
or Your podcast that you go on as a guest.
All of that really matters to build that
trust and connection with your audience.
Now, at the end of this episode,
I'm going to share with you something that
I've just done why I decided to do this,
(05:06):
how I did it literally in one day,
and how you can do this as well.
Now, if you're new to speaking your brand,
welcome. I'm a former software developer and
tech company founder, and I started speaking
your brand, this business,
ten years ago and this podcast eight years
ago when ChatGPT launched at the end of 2022.
The tech side of me could not resist.
(05:28):
And so I've been integrating AI into so much
of what I do as speaking your brand,
because I know how powerful it can be.
Now, I know it can be hard to figure out what
to do. There are so many different AI tools,
so many people talking about AI.
So I've created a live online program called
Automate and Amplify with AI.
(05:48):
You get time with me, and I'm going to show
you how I've built automation workflows with
AI and without AI that you can use right now
in your business operations and in your
marketing and in your content production.
This isn't wish casting or theory about AI or
just simple ChatGPT prompts.
(06:10):
They are complete automation workflows that
I've built and I use every single week in my
business. As I like to say,
let AI handle the computer work so you can
focus on the human work that only you can do.
I want you to step into your role as a
thought leader and as a human focused
entrepreneur, not the technician who is
(06:30):
constantly stuck doing all of these things on
your computer. So that's what we're going to
do together. It's a four week program.
We have live group zoom calls.
Plus I'm going to give you all the automation
workflows you need and teach you how to make
them work for you. No coding skills needed.
You do not need to be a software engineer or
to be a techie to do this.
(06:50):
This is why they're so powerful.
You can get the details and you can apply for
this program as speaking your brand.
I agree that speaking your brand.
Now let's get on with the show.
Here are four ways to think about how you can
leverage AI, and how it's going to change.
(07:12):
How you think about your business and the
work that you do.
Now, these four questions I'm going to pose
are from an article by Ethan Malik.
He's a professor at the Wharton School of
Business. I'll link to this original article
from him in the show notes.
This came out a couple of years ago,
but since he posted that article,
I've been really thinking about these four
(07:32):
questions and changing how I think about the
business of speaking your brand and our
business model to leverage AI.
So here's the first question.
What useful thing that you do is no longer
valuable. What useful thing you do is no
(07:52):
longer. Valuable.
And he goes on to say,
I doesn't do everything well,
but it does some things very well.
For many organizations,
I is fully capable of automating the tasks
that used to be an important part of your
organizational identity or strategy.
I comes up with more creative ideas than most
(08:13):
people, so your company's special
brainstorming techniques may no longer be a
big benefit. I can provide great user
journeys and personas,
so your old product management or marketing
approach is no longer a differentiator.
Getting a sense of what I can do now and
where it's heading, will allow you to have a
realistic view of what might soon be
(08:36):
delegated to AI.
So what useful thing you do is no longer
valuable. So here's how I would answer that
question for speaking your brand.
Something that we used to do that is no
longer valuable or that is easily done by AI,
is helping clients create their speaking
proposals. When you submit to speak at a
(08:57):
conference or you pitch someone to speak at
their event, typically you create a speaking
proposal that has your title,
the description of your presentation,
your learning objectives,
your takeaways, and so on.
Chatgpt is fantastic at writing speaking
proposals. You can even give it a whole bunch
of information about that particular
conference, and it will customize a proposal
(09:19):
for you. So we used to teach our clients
here's what a speaking proposal structure
looks like. Here are examples of our own
speaking proposals.
And then we would give them exercises to have
them write their own.
And then we would give them our feedback.
I can do that even better than faster than we
can. So that is something that we used to do
that no longer has the same value.
(09:42):
The other thing is just answering kind of
basic questions about public speaking,
maybe like foundational 101 questions about
public speaking.
And these would be things that maybe people
used to do a Google search for.
But you know, you do a Google search for how
can I reduce my nerves and public speaking,
or how can I pitch myself to speak at a
(10:03):
conference and you get a whole bunch of
websites and blogs, and it would be hard to
sift through them all.
So a lot of times it would be easier just to
find a coach and ask that question too.
But now, of course, ChatGPT and similar tools
can answer that question very comprehensively
and ironically. I've been talking about this
idea of escaping the expert trap since 2020.
(10:24):
So before ChatGPT came out and when I talked
about it back then, it was about stepping
into thought leadership that your audience
doesn't just want information,
they don't want an information dump from you.
They want a transformation.
They want to understand what that vision is
that you hold and how they can get there as
well. Well, now I is the ultimate expert.
(10:47):
People can get answers within seconds to
basically anything that they have.
So this is why your thought leadership and
your frameworks and your brand are more
important than ever.
And that's why we work with you to create
this foundation and our Thought Leader
Academy online program.
So this is an example of a thing that we used
to do that is no longer as valuable.
(11:08):
Speaking proposal's answering 101 public
speaking questions.
But what we do that is just as valuable,
if not more valuable than it ever has been,
is helping you create your thought
leadership, your framework, and your
signature talk. Question number two what
impossible thing can you now do?
(11:28):
So this is the flip side of that first
question is that you can now do things that
were impossible before.
So here's Ethan Malloch.
He explains it this way,
which is having an infinite number of interns
or assistants get you.
How does giving everyone a data analyst,
a marketer, and an advisor change what is
(11:50):
possible? So if we think about for speaking
your brand, we work with our clients in a one
on one VIP day to map out their signature
talk using our signature Talk Canvas
framework. We've done this hundreds of times
with our clients and for ourselves.
What a possible thing can we now do?
We can take a client's signature canvas,
(12:11):
with their permission, of course, and create
multiple assets from it.
Literally within seconds we can have it
generate a speaking proposal,
social media, post video scripts,
copy further a website,
and so on. Now we could do that before,
but it would be time consuming to go and do
all those things. Now literally we can press
(12:32):
a button and have it done.
So think about for your own work and your
business. What impossible thing can you now
do? Question number three.
What? Can you move to a wider market?
Or democratize?
So think about how can you.
Democratize what you do and buy democratize
media. How can you let more people in to.
(12:54):
What you do. For example speaking your brand.
Our services are high touch.
They're premium services.
And so we're limited with the number of
people who have the budget and the means to
work with us. But we still want to help so
many, especially women out there.
Step into thought leadership,
create their signature talk,
(13:15):
and get that clarity and confidence to go out
there and pitch for speaking engagements and
step onto stages.
Now, here's how Ethan Malik describes this
question about how can you move to a wider
market or democratize.
He says. Prior to AI, companies were often
advised to put their effort into servicing
their most profitable customers.
(13:35):
But I has greatly changed the equation.
Services and approaches that were once
expensive to customize have become cheaper.
For example, prior to AI strategy,
consulting firms would only work for giant
clients for large fees,
but now they may be able to offer effective
advising to a much wider range of businesses
(13:55):
at lower cost.
Another example he cites is custom tutoring
and mentoring. So here is speaking your
brand. As I mentioned earlier.
When we work with clients to create their
signature talk, we do that in a one on one
VIP day high touch premium service.
But I'm now building what I call chat CIB.
So like ChatGPT but chat speaking your brand
(14:15):
chat CIB to be able to provide you with a DIY
service so you can use our specially trained
AI application that's trained on all of
speaking your brand podcast content,
our training content, our frameworks and it
will walk you through creating your talk from
beginning to end, using our methodology and
(14:38):
everything that it knows about how we put
together great talks, talks that have
millions of views on for Ted,
talks that are for international keynote
speakers, for business presentations.
So we're democratizing access to what we do
by creating this DIY service.
And I'll be talking more about that in
(14:58):
upcoming episodes.
So question number three, how can you move to
a wider market or democratize what you do?
Question number four what can you personalize
or move up market?
Ethan Malik explains it this way.
At the same time, your organization's
capabilities have increased.
If you were once a small marketing firm,
(15:18):
you can use AI to punch above your weight and
offer services to elite clients that were
once only available for much larger firms
with giant context windows and fast Answers.
Every customer being able to have a personal
AI agent who knows their preferences and
previous interactions with the company and
communicates with them according to their
(15:39):
preferences. Figure out the most exciting
thing you can do and see if you can make it
happen. Oh, I love that call to action that
he says there.
Figure out the most exciting thing you can do
and see if you can make it happen.
So what I just described with chat CIB,
that DIY service that is definitely going to
keep, we're going to keep expanding what it
can do. I have so many ideas for it.
(16:01):
I can't wait for you to see it so that I will
be coming in the next few months, so stay
tuned for that. But here's something that
I've also created and this idea of what can
you personalized.
So as you know, for this Speaking your Brand
podcast, I've been doing it for over eight
years. This is episode number 432.
So I have a lot of podcast content.
Now it takes me about a half a day a week,
(16:24):
so about four hours a week to produce one
episode. So that is everything from coming up
with the idea, creating the outline,
recording it, editing it,
putting together the show notes, the blog,
the graphics, putting it in the podcast host,
all of those kinds of things. And if I have
an interview with a guest and part of that
four hours, then instead of me doing the solo
(16:46):
recording, is the guest recording.
So between myself and my team members,
that is about four hours or so worth of time
for one episode.
What I have just launched is a companion
podcast to speaking your brand called
Confident Speaker.
You can find it in Apple Podcasts or Spotify.
Search for Confident Speaker. I've also
included a link in the show notes.
(17:07):
This podcast called Confidence Speaker is
100% I created.
It is incredible.
This is one of the things that I'm going to
show you in that automate and Amplify with AI
online program that I'm running,
because you can do this as well.
Now, I'm very transparent on the Confidence
Speaker podcast that it is AI generated.
(17:28):
But here's why I did it,
because they're very short episodes,
about 3 to 5 minutes in length,
and they address one specific question
somewhat. It would have the challenge with
Speaking Your Brand podcast having over 400
episodes is that when someone finds the
podcast, they have to go and find the
episodes that they are looking for.
So whether it's about speaking fees or
(17:49):
speaking proposals or confidence or their
signature talk or figuring out their idea,
they have certain questions in their mind.
But then they have to figure out,
out of all those episodes,
where to get the answer.
The other challenge is that because I've been
doing this podcast for so long,
I feel like I've just talked about
storytelling or I just talk about nerves and
(18:10):
confidence, but it's been a year,
or sometimes it's been two years since I've
addressed that topic directly.
So again, people who come to the podcast now
may not find those episodes.
That's the way I created the Confidence
Speaker podcast, because it's short episodes
that are about a specific question.
The Confident Speaker podcast has been
trained on all of my Speaking Your Brand solo
(18:31):
podcast episodes, and on the Speaking Your
Brand IP and frameworks.
Openai API ChatGPT writes the script,
writes the show notes.
I send it to 11 labs, which is a software
where I have professionally cloned my voice
based on my podcast audio.
11 labs creates the the audio file.
(18:53):
So my voice clone reading the script that was
written by OpenAI and then it puts it all
together, sends it to my podcast host,
and then I will review it.
So it's in draft mode,
I review it, make sure everything is good, I
listen to the audio and then I publish it.
I want you to go listen to a few episodes and
(19:14):
it is eerily good.
Of course, there's a few places where if I,
the human, were doing it, I would pause a
little bit more or I would have a sometimes,
you know, maybe a sentence or two runs
together a little bit tighter than I would do
it, but it really does sound like me.
So now these are on demand podcast episodes
that I, human Carol, don't have to spend time
(19:35):
creating, but I'm providing so much value to
the people who are finding that because they
can get their answer quickly,
and not just a generic ChatGPT answer,
but an answer based on my years of experience
in public, speaking on TV and working with
clients. The other thing you can do is that
if you are looking at the Confident Speaker
(19:56):
podcast and you don't find an episode that is
related to the question that you have,
you can send an email to On Demand at
Speaking your Brand. Com again,
that's on demand all together as speaking
your brand. Com send the question that you
have like what is a signature talk.
Or how should I structure my signature talk
(20:16):
or how much should I charge to speak.
Whatever your question is.
And it will generate an audio of my voice
clone, giving you my advice,
giving you my answer again,
trained on all of my speaking your brand
content. So that is a way that I'm
personalizing something and doing something
that's exciting that has never been possible
(20:38):
before. Let me give you a recap again of
those four questions to think about.
What useful thing you do is no longer
valuable. What impossible thing can you do
now? What can you move to a wider market or
democratize?
And what can you upmarket or personalise?
This is why I'm so excited about my Automate
(21:00):
and Amplify with AI live online program,
because I'm going to help you assess those
four questions for your business.
I want you to get out of the expert trap of
doing a bunch of admin tasks of the content
creation hamster wheel.
I want you to do the human work and let AI in
there. Robots do the computer work.
You're going to get my automation workflows.
(21:22):
The ones that I'm using right now.
These are not old.
And every week I'm going to share with you
what I'm building right now.
And I'm going to show you and teach you
exactly how to do this yourself.
And I'm going to answer all of your questions
along the way.
I really want to save you time,
to free you up for the other activities that
you want to be doing.
So again, you can get all the information and
(21:43):
apply at speaking your brand AI.
Again, that's speaking your brand AI.
And the next episode I'm going to share with
you more specifics about how I'm using AI to
power my business in operations,
marketing, and revenue.
So if you don't already follow the Speaking
Your Brand podcast, make sure to hit Follow
(22:04):
in Apple Podcast or Spotify and share this
episode with a friend or colleague.
Until next time, thanks for listening.
undefined
business and career.
Here are four innovative ways to think about
it. On this episode of the Speaking Your
Brand podcast.
More and more women are making an impact by
starting businesses, running for office and
speaking up for what matters.
(00:21):
With my background as a TV political analyst,
entrepreneur, and speaker.
I interview and coach purpose driven women to
shape their brands, grow their companies,
and become recognized as influencers in their
field. This is speaking your brand,
your place to learn how to persuasively
communicate your message to your audience.
(00:44):
Hi there and welcome to the Speaking Your
Brand podcast. I'm your host,
Carol Cox. I'm going to do a few episodes
related to AI because it has become a game
changer in my business.
Truly it has, especially this year,
and this is well beyond using ChatGPT,
which of course I use.
But this is about thinking about my business
(01:05):
and my content in an entirely new and
innovative ways.
I'm going to share some of that with you
today, as well as in next week's episodes.
Whether you've been using AI tools like
ChatGPT for a while, or you're just tiptoeing
into it, or you're not really sure if I has a
place for you in your business or the work
that you do. This episode,
(01:27):
I promise, is going to give you a lot to
think about. No matter what your business or
job is, no matter what industry you're in,
no matter what your business model is,
AI is going to impact you,
and it most likely already has,
even if it's not apparent to you that it is
AI. Now, you may not be a graphic designer or
(01:50):
a copywriter or a software developer.
Those jobs clearly see the impact that AI is
having on them.
Even if you're a coach or a consultant,
or you work in health care or HR or finance
or fitness, I will impact you.
Now, if you do run your own business and say
you are a coaching or consultant or
(02:12):
strategist or some type of service provider,
perhaps you've noticed that your social media
posts don't get as many views or as much
engagement as they used to.
A few years ago, if you have a podcast or a
YouTube channel, perhaps you've noticed it's
harder to get or retain your audience.
Maybe you're getting less traffic to your
website. All of that is because of I.
(02:36):
Why? Because it's now easier than ever to
create content.
And lots of people now are creating content,
not just AI generated content,
but using workflows to create content more
quickly, which means there's just more
content everywhere.
More social media posts more.
Podcasts, more YouTube videos.
(02:57):
There's also now this is not related to AI.
More well-known names are starting to get
into podcasting because they see that's where
people are spending a lot of time.
I know I've been listening to new podcasts
that have launched recently by Monica
Lewinsky, Meghan Markle,
Nicole Wallace, Amy Poehler.
So that is also taking people's time.
(03:19):
And SEO is changing because of things like
Google's AI overviews and people using
ChatGPT to get answers to things instead of
using Google Search.
Now side note this is why I say public
speaking is a great way to build your brand
and your business, because you have a captive
(03:39):
audience who is sitting there in front of
you, listening to you,
and you're building trust and rapport with
them. You don't have to rely on algorithms in
order to reach them.
But for this episode, I'm going to share with
you four for ways to think about AI and what
you can do to take advantage of what AI is
making possible.
(04:00):
There are so many incredible opportunities
for things that you can do with your
marketing, your business,
and your visibility.
I saw a post just a few days ago by Mustafa
Suleiman, who's the CEO of Microsoft AI,
and he said brand is going to matter more
than ever. He was referencing that people can
(04:22):
now create content so easily.
I can spin out content literally in seconds.
And so that's why your brand is going to
matter more than ever,
that trust that you've built with your
clients and your audience.
This is also why your intellectual property
is so valuable.
Your frameworks, your methodologies,
your content, your signature talk.
(04:45):
All those speaking engagements that you do,
either a podcast and videos that you create
or Your podcast that you go on as a guest.
All of that really matters to build that
trust and connection with your audience.
Now, at the end of this episode,
I'm going to share with you something that
I've just done why I decided to do this,
(05:06):
how I did it literally in one day,
and how you can do this as well.
Now, if you're new to speaking your brand,
welcome. I'm a former software developer and
tech company founder, and I started speaking
your brand, this business,
ten years ago and this podcast eight years
ago when ChatGPT launched at the end of 2022.
The tech side of me could not resist.
(05:28):
And so I've been integrating AI into so much
of what I do as speaking your brand,
because I know how powerful it can be.
Now, I know it can be hard to figure out what
to do. There are so many different AI tools,
so many people talking about AI.
So I've created a live online program called
Automate and Amplify with AI.
(05:48):
You get time with me, and I'm going to show
you how I've built automation workflows with
AI and without AI that you can use right now
in your business operations and in your
marketing and in your content production.
This isn't wish casting or theory about AI or
just simple ChatGPT prompts.
(06:10):
They are complete automation workflows that
I've built and I use every single week in my
business. As I like to say,
let AI handle the computer work so you can
focus on the human work that only you can do.
I want you to step into your role as a
thought leader and as a human focused
entrepreneur, not the technician who is
(06:30):
constantly stuck doing all of these things on
your computer. So that's what we're going to
do together. It's a four week program.
We have live group zoom calls.
Plus I'm going to give you all the automation
workflows you need and teach you how to make
them work for you. No coding skills needed.
You do not need to be a software engineer or
to be a techie to do this.
(06:50):
This is why they're so powerful.
You can get the details and you can apply for
this program as speaking your brand.
I agree that speaking your brand.
Now let's get on with the show.
Here are four ways to think about how you can
leverage AI, and how it's going to change.
(07:12):
How you think about your business and the
work that you do.
Now, these four questions I'm going to pose
are from an article by Ethan Malik.
He's a professor at the Wharton School of
Business. I'll link to this original article
from him in the show notes.
This came out a couple of years ago,
but since he posted that article,
I've been really thinking about these four
(07:32):
questions and changing how I think about the
business of speaking your brand and our
business model to leverage AI.
So here's the first question.
What useful thing that you do is no longer
valuable. What useful thing you do is no
(07:52):
longer. Valuable.
And he goes on to say,
I doesn't do everything well,
but it does some things very well.
For many organizations,
I is fully capable of automating the tasks
that used to be an important part of your
organizational identity or strategy.
I comes up with more creative ideas than most
(08:13):
people, so your company's special
brainstorming techniques may no longer be a
big benefit. I can provide great user
journeys and personas,
so your old product management or marketing
approach is no longer a differentiator.
Getting a sense of what I can do now and
where it's heading, will allow you to have a
realistic view of what might soon be
(08:36):
delegated to AI.
So what useful thing you do is no longer
valuable. So here's how I would answer that
question for speaking your brand.
Something that we used to do that is no
longer valuable or that is easily done by AI,
is helping clients create their speaking
proposals. When you submit to speak at a
(08:57):
conference or you pitch someone to speak at
their event, typically you create a speaking
proposal that has your title,
the description of your presentation,
your learning objectives,
your takeaways, and so on.
Chatgpt is fantastic at writing speaking
proposals. You can even give it a whole bunch
of information about that particular
conference, and it will customize a proposal
(09:19):
for you. So we used to teach our clients
here's what a speaking proposal structure
looks like. Here are examples of our own
speaking proposals.
And then we would give them exercises to have
them write their own.
And then we would give them our feedback.
I can do that even better than faster than we
can. So that is something that we used to do
that no longer has the same value.
(09:42):
The other thing is just answering kind of
basic questions about public speaking,
maybe like foundational 101 questions about
public speaking.
And these would be things that maybe people
used to do a Google search for.
But you know, you do a Google search for how
can I reduce my nerves and public speaking,
or how can I pitch myself to speak at a
(10:03):
conference and you get a whole bunch of
websites and blogs, and it would be hard to
sift through them all.
So a lot of times it would be easier just to
find a coach and ask that question too.
But now, of course, ChatGPT and similar tools
can answer that question very comprehensively
and ironically. I've been talking about this
idea of escaping the expert trap since 2020.
(10:24):
So before ChatGPT came out and when I talked
about it back then, it was about stepping
into thought leadership that your audience
doesn't just want information,
they don't want an information dump from you.
They want a transformation.
They want to understand what that vision is
that you hold and how they can get there as
well. Well, now I is the ultimate expert.
(10:47):
People can get answers within seconds to
basically anything that they have.
So this is why your thought leadership and
your frameworks and your brand are more
important than ever.
And that's why we work with you to create
this foundation and our Thought Leader
Academy online program.
So this is an example of a thing that we used
to do that is no longer as valuable.
(11:08):
Speaking proposal's answering 101 public
speaking questions.
But what we do that is just as valuable,
if not more valuable than it ever has been,
is helping you create your thought
leadership, your framework, and your
signature talk. Question number two what
impossible thing can you now do?
(11:28):
So this is the flip side of that first
question is that you can now do things that
were impossible before.
So here's Ethan Malloch.
He explains it this way,
which is having an infinite number of interns
or assistants get you.
How does giving everyone a data analyst,
a marketer, and an advisor change what is
(11:50):
possible? So if we think about for speaking
your brand, we work with our clients in a one
on one VIP day to map out their signature
talk using our signature Talk Canvas
framework. We've done this hundreds of times
with our clients and for ourselves.
What a possible thing can we now do?
We can take a client's signature canvas,
(12:11):
with their permission, of course, and create
multiple assets from it.
Literally within seconds we can have it
generate a speaking proposal,
social media, post video scripts,
copy further a website,
and so on. Now we could do that before,
but it would be time consuming to go and do
all those things. Now literally we can press
(12:32):
a button and have it done.
So think about for your own work and your
business. What impossible thing can you now
do? Question number three.
What? Can you move to a wider market?
Or democratize?
So think about how can you.
Democratize what you do and buy democratize
media. How can you let more people in to.
(12:54):
What you do. For example speaking your brand.
Our services are high touch.
They're premium services.
And so we're limited with the number of
people who have the budget and the means to
work with us. But we still want to help so
many, especially women out there.
Step into thought leadership,
create their signature talk,
(13:15):
and get that clarity and confidence to go out
there and pitch for speaking engagements and
step onto stages.
Now, here's how Ethan Malik describes this
question about how can you move to a wider
market or democratize.
He says. Prior to AI, companies were often
advised to put their effort into servicing
their most profitable customers.
(13:35):
But I has greatly changed the equation.
Services and approaches that were once
expensive to customize have become cheaper.
For example, prior to AI strategy,
consulting firms would only work for giant
clients for large fees,
but now they may be able to offer effective
advising to a much wider range of businesses
(13:55):
at lower cost.
Another example he cites is custom tutoring
and mentoring. So here is speaking your
brand. As I mentioned earlier.
When we work with clients to create their
signature talk, we do that in a one on one
VIP day high touch premium service.
But I'm now building what I call chat CIB.
So like ChatGPT but chat speaking your brand
(14:15):
chat CIB to be able to provide you with a DIY
service so you can use our specially trained
AI application that's trained on all of
speaking your brand podcast content,
our training content, our frameworks and it
will walk you through creating your talk from
beginning to end, using our methodology and
(14:38):
everything that it knows about how we put
together great talks, talks that have
millions of views on for Ted,
talks that are for international keynote
speakers, for business presentations.
So we're democratizing access to what we do
by creating this DIY service.
And I'll be talking more about that in
(14:58):
upcoming episodes.
So question number three, how can you move to
a wider market or democratize what you do?
Question number four what can you personalize
or move up market?
Ethan Malik explains it this way.
At the same time, your organization's
capabilities have increased.
If you were once a small marketing firm,
(15:18):
you can use AI to punch above your weight and
offer services to elite clients that were
once only available for much larger firms
with giant context windows and fast Answers.
Every customer being able to have a personal
AI agent who knows their preferences and
previous interactions with the company and
communicates with them according to their
(15:39):
preferences. Figure out the most exciting
thing you can do and see if you can make it
happen. Oh, I love that call to action that
he says there.
Figure out the most exciting thing you can do
and see if you can make it happen.
So what I just described with chat CIB,
that DIY service that is definitely going to
keep, we're going to keep expanding what it
can do. I have so many ideas for it.
(16:01):
I can't wait for you to see it so that I will
be coming in the next few months, so stay
tuned for that. But here's something that
I've also created and this idea of what can
you personalized.
So as you know, for this Speaking your Brand
podcast, I've been doing it for over eight
years. This is episode number 432.
So I have a lot of podcast content.
Now it takes me about a half a day a week,
(16:24):
so about four hours a week to produce one
episode. So that is everything from coming up
with the idea, creating the outline,
recording it, editing it,
putting together the show notes, the blog,
the graphics, putting it in the podcast host,
all of those kinds of things. And if I have
an interview with a guest and part of that
four hours, then instead of me doing the solo
(16:46):
recording, is the guest recording.
So between myself and my team members,
that is about four hours or so worth of time
for one episode.
What I have just launched is a companion
podcast to speaking your brand called
Confident Speaker.
You can find it in Apple Podcasts or Spotify.
Search for Confident Speaker. I've also
included a link in the show notes.
(17:07):
This podcast called Confidence Speaker is
100% I created.
It is incredible.
This is one of the things that I'm going to
show you in that automate and Amplify with AI
online program that I'm running,
because you can do this as well.
Now, I'm very transparent on the Confidence
Speaker podcast that it is AI generated.
(17:28):
But here's why I did it,
because they're very short episodes,
about 3 to 5 minutes in length,
and they address one specific question
somewhat. It would have the challenge with
Speaking Your Brand podcast having over 400
episodes is that when someone finds the
podcast, they have to go and find the
episodes that they are looking for.
So whether it's about speaking fees or
(17:49):
speaking proposals or confidence or their
signature talk or figuring out their idea,
they have certain questions in their mind.
But then they have to figure out,
out of all those episodes,
where to get the answer.
The other challenge is that because I've been
doing this podcast for so long,
I feel like I've just talked about
storytelling or I just talk about nerves and
(18:10):
confidence, but it's been a year,
or sometimes it's been two years since I've
addressed that topic directly.
So again, people who come to the podcast now
may not find those episodes.
That's the way I created the Confidence
Speaker podcast, because it's short episodes
that are about a specific question.
The Confident Speaker podcast has been
trained on all of my Speaking Your Brand solo
(18:31):
podcast episodes, and on the Speaking Your
Brand IP and frameworks.
Openai API ChatGPT writes the script,
writes the show notes.
I send it to 11 labs, which is a software
where I have professionally cloned my voice
based on my podcast audio.
11 labs creates the the audio file.
(18:53):
So my voice clone reading the script that was
written by OpenAI and then it puts it all
together, sends it to my podcast host,
and then I will review it.
So it's in draft mode,
I review it, make sure everything is good, I
listen to the audio and then I publish it.
I want you to go listen to a few episodes and
(19:14):
it is eerily good.
Of course, there's a few places where if I,
the human, were doing it, I would pause a
little bit more or I would have a sometimes,
you know, maybe a sentence or two runs
together a little bit tighter than I would do
it, but it really does sound like me.
So now these are on demand podcast episodes
that I, human Carol, don't have to spend time
(19:35):
creating, but I'm providing so much value to
the people who are finding that because they
can get their answer quickly,
and not just a generic ChatGPT answer,
but an answer based on my years of experience
in public, speaking on TV and working with
clients. The other thing you can do is that
if you are looking at the Confident Speaker
(19:56):
podcast and you don't find an episode that is
related to the question that you have,
you can send an email to On Demand at
Speaking your Brand. Com again,
that's on demand all together as speaking
your brand. Com send the question that you
have like what is a signature talk.
Or how should I structure my signature talk
(20:16):
or how much should I charge to speak.
Whatever your question is.
And it will generate an audio of my voice
clone, giving you my advice,
giving you my answer again,
trained on all of my speaking your brand
content. So that is a way that I'm
personalizing something and doing something
that's exciting that has never been possible
(20:38):
before. Let me give you a recap again of
those four questions to think about.
What useful thing you do is no longer
valuable. What impossible thing can you do
now? What can you move to a wider market or
democratize?
And what can you upmarket or personalise?
This is why I'm so excited about my Automate
(21:00):
and Amplify with AI live online program,
because I'm going to help you assess those
four questions for your business.
I want you to get out of the expert trap of
doing a bunch of admin tasks of the content
creation hamster wheel.
I want you to do the human work and let AI in
there. Robots do the computer work.
You're going to get my automation workflows.
(21:22):
The ones that I'm using right now.
These are not old.
And every week I'm going to share with you
what I'm building right now.
And I'm going to show you and teach you
exactly how to do this yourself.
And I'm going to answer all of your questions
along the way.
I really want to save you time,
to free you up for the other activities that
you want to be doing.
So again, you can get all the information and
(21:43):
apply at speaking your brand AI.
Again, that's speaking your brand AI.
And the next episode I'm going to share with
you more specifics about how I'm using AI to
power my business in operations,
marketing, and revenue.
So if you don't already follow the Speaking
Your Brand podcast, make sure to hit Follow
(22:04):
in Apple Podcast or Spotify and share this
episode with a friend or colleague.
Until next time, thanks for listening.
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