How to Turn Your Business Talk into a Lead-Gen Machine [Case Study]

If you're using speaking for lead generation, you won’t want to miss this episode.

I’m joined by Danielle Hayden, CEO of Kickstart Accounting, Inc., who came to me for a VIP Day to create a new signature talk. Like many entrepreneurs, Danielle had been speaking often, but she knew she was overloading her audience with too much information and not enough transformation.

In this conversation, we pull back the curtain on the process we used to refine her message, develop her thought leadership, and craft a presentation that truly connects - with results to prove it.

You’ll learn:

• Why Danielle knew it was time to evolve her talk (and how she resisted telling personal stories at first!)

• The moment we discovered her unique thought leadership angle: “The Spending Gap”

• Behind the scenes of what happens during a VIP Day

• What happened when she delivered her new talk for the first time (spoiler: record number of new clients!)

• Why storytelling, especially the vulnerable kind, is a powerful connector

• How she uses other lead gen strategies like podcast guesting and hosting her own podcast

You’ll walk away with ideas on how to turn your own talk into a powerful magnet that attracts the right clients - and how to infuse it with insight, story, and strategy.

Want your own VIP Day to develop your signature talk? Learn more and join us in the Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

 

(This conversation originally aired as episode 362 on December 11, 2023.)

 

Links:

Show notes at https://www.speakingyourbrand.com/362/

Danielle’s website: https://kickstartaccountinginc.com/gift/ 

Danielle’s podcast “Entrepreneur Money Stories”: https://kickstartaccountinginc.com/entrepreneur-money-stories-podcast/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Get your own VIP Day to create your signature talk by signing up for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox

• Danielle Hayden (guest) = https://www.linkedin.com/in/danielle-hayden-kickstartaccounting/ 

Related Podcast Episodes:

• Episode 204: Make Better Decisions around Business and Speaking Opportunities with Danielle Hayden

• Episode 288: A Framework for Creating a Signature Talk for Income and Impact

• Episode 290: [Coaching] Get More Leads from Your Presentations

• Episode 271: Providing Transformation vs. Information

 

JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.