Have you ever wondered what truly makes a “signature talk”… well, signature?
In this solo episode, I’m breaking down what a signature talk actually is (and what it isn’t), why most presentations fall flat, and how you can create a talk that not only connects with your audience — but also works for you as a speaker and thought leader.
This episode is especially for you if you’ve ever felt stuck in what I call “the expert trap” - where you think you have to cram in as much information and training as possible in order to provide value. (Spoiler alert: that’s not how transformation happens!)
Instead, I want you to think about your talk as an experience — one that blends your expertise, your personal journey, your big idea, and your unique perspective to move your audience and your business forward.
I share:
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The real purpose of your signature talk (hint: it’s more than education)
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The 4 key elements that make up a transformational talk
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How to position your talk for brand awareness, lead generation, and thought leadership
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An overview of our Signature Talk Canvas® framework
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Why one talk can be the foundation for everything you create, from paid keynotes to book outlines
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A behind-the-scenes look at the signature talk I’m working on now (and how it ties into my upcoming book!)
This episode originally aired as episode 355 on November 9, 2023.
Links:
Show notes at https://www.speakingyourbrand.com/355/
Get our Signature Talk Canvas® framework and a lot more in our 24-page FREE guide and workbook on Developing Your Thought Leadership at https://www.speakingyourbrand.com/guide/.
Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/
Apply for our Thought Leader Academy: https://www.speakingyourbrand.com/academy/
Connect on LinkedIn: https://www.linkedin.com/in/carolcox
Related Podcast Episodes:
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Episode 288: A Framework for Creating a Signature Talk for Income and Impact
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Episode 290: [Coaching] Get More Leads from Your Presentations with Monica Young
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