Curious how to use community and events to generate buzz and reach new audiences for your sustainable fashion brand? On this week’s show, I am excited to bring you Costa Rica and L.A.-based designer Diana Ganem for a conversation that’s one-part story and one-part live media strategy coaching. Like many professional designers who’ve worked in the fashion industry for years, Diana left the corporate world to launch Nightswim, a company that aligns with her values and devotion to sustainable and ethical practices.
Now that she’s established her brand and built a foundation for her breezy leisurewear, this sustainable fashion designer is ready to take her business to the next level. Already successful with using events and community to grow, she’s wondering how to balance time and budget to better connect to members of the media so she can reach new audiences.
Listen in for her story and what I advise her to do with her brand right now in order to build stronger relationships with the media that will last.
More below:
Meet Diana:
Diana Ganem’s early life saw her moving from Mexico, to the American Southwest, and ultimately to Los Angeles, where, discovering her life’s passion, she attended the Fashion Institute of Design & Merchandising (FIDM). After over a decade in various roles in the fashion industry, she decided to become her own boss, and began work on developing a socially responsible fashion brand that aligned with her values in sustainability and ethical practice.
Now based in both Los Angeles and Costa Rica, Nightswim, launched in 2018, is a conscious leisurewear brand rooted in respecting the planet and its people. The brand strives to empower consumers in making wiser shopping decisions, while at the same time providing high quality pieces that make women feel confident and comfortable.
You can learn more about Diana and her company at www.nightswimbrand.com.
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